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Digital Marketing for Startups: A Beginner’s Guide

May 31, 2017

Digital Marketing for Startups can be something of a catch-22 situation. You need to have an online presence for your brand but the cost can be prohibitive leading to small businesses and startups not being able to capitalize on all the benefits of digital marketing and it can be a vicious cycle. True, digital marketing campaigns and agencies can put pressure on already strained budgets but that need not be the case if you can equip yourself with a few basic skills and polish up your marketing skills.

Best Practices of Digital Marketing in the Education Sector

May 30, 2017

Digital Marketing is the promotion of products or services through various digital channels to reach the target audience. It is the key to effective promotion of brands with cost effectiveness. It ensures that the right message reaches the right person at the right time. In this internet age, in order to specify the existence of the business, online presence is compulsory. Adopting change has become the essential step in the path of success.

So, application of this great change to educational institutions will help the education sector grow to next level.

Earlypad - Your Extended Team in Your Startup Journey

May 25, 2017

With this post we are initiating a new series of posts that highlight the companies which offer digital marketing as a service. We are starting with Earlypad, a startup consulting company in Hyderabad.

A “STARTUP” is a company that is confused about
1. What its product is,
2. Who its customers are,
3. How to make money.
By Dave McClure

Benefits of Video Content Marketing

May 12, 2017

In the last decade, the digital world has changed dramatically. There are many consumers who are opting out of desktop and laptop computers, for searching the internet and interacting with the relevant desired video content marketing that is readily available online. Nowadays, consumers prefer to surf the internet and browse through relevant video content marketing using their mobile phones and tablets.

Digital Marketing in Healthcare Industry

April 12, 2017

Over the last few years, every industry is welcoming the big data and digital marketing in their line of business due to its numerous advantages. While it was possible in the earlier days to reach out the customer through the traditional way of marketing, but now it is difficult to target, as we have seen how innovative technology is taking over and how people got scattered on various medium.

How Artificial Intelligence Affects Digital Marketing?

March 31, 2017

Life has become hard without "Artificial Intelligence" (AI) these days. AI has changed our working culture rapidly. To be more precise, AI has taken over human brains in all the fields in this digitalized world. John McCarthy is known as the “Father of Artificial Intelligence”.

Typical SEO Job Roles and Responsibilities

February 10, 2017

Search Engine Optimization is the process of improving the visibility of the website in search engine results. It may sound like a very easy thing to do but it takes a lot of effort, right intuition and ability to fulfill all the challenges coming our way while optimizing the task.

Why to Learn Digital Marketing - An Intuition into the Concept, Careers and Courses

November 29, 2016

Are you wondering why to learn digital marketing like many other fresh graduates? Lets just look into the following scenario.

A: I want to buy a pair of latest navy blue textured sneakers?
B: Go to Jabong.com where you can find a lot of them and you can grab them for the best deal.
A: Yeah, I got them for an amazing price and thank you for the suggestion.

Top 10 Email Marketing Tools

May 6, 2016

Email marketing is considered as the most effective and probably the best tactic to improve sales. Currently there are at least 4 billion email accounts in the world. All multi-national corporations and small businesses, including savvy marketers are using email marketing to boost their business to the next level.

Digital Marketing Interview Questions?

December 30, 2014

Interview performance is often the deciding factor when deciding between candidates for a job. If it’s for digital marketing then you're in the right place. It’s a critical part of the recruitment process so you’ll need to impress interviewer from the beginning.

Here are some tips for a good meeting with the interviewer.

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