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An Insight into Chatbots and their Effect on the Digital Marketing Industry

December 15, 2016

A Chatbot is a mechanism used to substitute a human interactive service by equipping it with a set of rules to assist a conversation or a transaction. According to Wikipedia, it can be termed as a computer program which conducts a conversation via auditory and textual methods. Another prominent definition by a well known source known as Chatbot magazine connotes.

“ A Chatbot is a service, powered by rules and sometimes artificial intelligence, that you interact with via a chat interface.”

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