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SEO/SMM Specialist

Netxrow Digital
26 February 2016
Job Description
  1. Work with clients, account executives, copywriters, designers and developers to generate content, optimize copy, site structure and landing pages for Search Engine Marketing
  2. Advocate and work with common social media platforms for both B2B and B2C clients
  3. Create online marketing plans
  4. Analyze web metrics and analytics
  5. Create reports and presentations for clients
  6. Design and execute the overall strategy for successful SEO campaigns, maximizing search engine visibility; monitoring and improving rankings through development and execution of SEO strategies in a competitive industry.
  7. Assist with social media marketing, strategy, and development of Company’s focused social media channels, developing content and ensuring alignment with social media strategies as an asset to SEO rankings.
  8. Perform keyword research and analysis for organic search, taking advantage of SEO tools to analyze data and offer strategic insights.
  9. Help to create and support marketing content to socialize and use for social media purposes such as client videos, client briefs, case studies and blog posts.
  10. Managing dedicated PPC and SEO budget.
  11. Monitor trends on SEO best practices and techniques to ensure top website ranking, identifying new opportunities.
  12. Perform information gathering services including technical website analysis, competitive/keyword research, and link analysis.
  13. Identify and implement innovative SEO strategies.
  14. Create and implement original Social Media strategies.
  15. Write effective call-to-action statements.
  16. Keep pace with SEO, search engine, social media and internet marketing industry trends and developments.
  17. Monitor and evaluate search results and search performance across the major search channels.
  18. Communication to team and management on project development, timelines, and results.
  19. Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective clients when determining keywords and campaigns.
  20. Work closely with the other team members to meet client goals.
  21. Other projects and duties as assigned.

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