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Home > Digital Marketing Course > Module > Organic Traffic Generation (SEO)

Organic Traffic Generation (SEO)

Organic Traffic Generation (SEO)

Organic Traffic Generation (SEO)

1. History of Search Engines

Learn what is the history of search engines and how search engines have changed.

2. Importance of Search Traffic

Understand the importance of search traffics and SEO which can put you ahead of the competition.

3. Understanding How Search Engines Work

Here you will learn how search engines work by crawling and how does crawling work and why do they matter.

4. Ranking Factors

Ranking Factors describes the criteria used by search engines when evaluating web pages. Some of them include page speed, mobile friendliness, and technical seo.

5. Understanding Algorithms and Updates

Understand major google algorithm updates and learn how they work.

6. The SEO Process

Learn search engine optimization and how to optimize your online content.

- SEO Audit Process

SEO Audit is an evaluation of a website.

- SEO Competitive Analysis

Researching the keywords, links, content of your SEO competitors.

- Building a Strong Website Architecture

Learn how to structure and plan a perfect website architecture.

- Content Creation for SEO

Learn how to create content for SEO.

- Advanced Keyword Research Process

Learn the process of keyword research for seo.

7. Master keyword research

Mastering Keyword research helps you to reach more audiences. Here you will learn how to master keyword research.

- On Page Optimization

On page optimization or on-page SEO refers to all steps that can be taken within the website to boost the position in the search rankings.

- Technical Optimization

This includes all the SEO activities like crawling,indexing excluding content optimization and link building.

- Local Optimization

Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google

- Off Page Optimization

It includes backlinks to your webpage. Using social media and social bookmarking.also comes under off page optimization.

- Monitoring and Reporting

Learn how to track, analyze and monitor all SEO activities

8. Essential SEO Tools

Without SEO tools it becomes very tough to do SEO activities. Here are some of the best SEO tools we can help you learn.

- SEM Rush

Semrush offers solutions for PPC, content, social media, SEO and competitive research.

- Ahrefs is used for backlinks and SEO analysis.

- Screaming Frog

The Screaming Frog SEO Spider is a small desktop program (PC or Mac) which crawls websites' links, images, CSS, script and apps from an SEO perspective.

- Uber Suggest

Ubersuggest allows you to get insight into the strategies of competitors, keyword research and many more.

- Keyword Tool

Keyword Tool is also used for keyword research and it is an alternative to Google Ads Keyword Planner for SEO & PPC keyword research.

- Moz

Moz builds tools that make link building, content marketing, SEO and inbound marketing.

- Woorank

WooRank is a digital marketing tool for SEO audit.

- Spyfu

SpyFu shows the formula of your competitors strategies.

- Google Keyword Planner

Keyword Planner lets you discover new keyword ideas for your Search campaigns.

- Google Search Console

Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results

- Wordpress - Yoast SEO

Yoast is a powerful tool that can help you make your site as search engine-friendly as possible.

9. SEO For Different Types of Websites

Not all websites have the same SEO strategy. Every website needs to follow different strategies according to their industry.

- Lead Generation Website

A lead generation website helps you to get the information about your audience.

- Blog/News Website

Learn what are the best practices to create and optimize blogs and news websites.

- ECommerce Website

Understand what should be included in your strategy and how SEO improves sales to your Ecommerce website.

10. Bonus

Here are few bonus topics

- App Store Optimization

App store optimization is the process of optimizing mobile apps to rank higher in an app store's search results.

- SEO Best Practices

Learn what are the best SEO practices.

- SEO for Bing and Yahoo

Every fifth searcher uses bing instead of Google. Learn How to get more organic traffic beyond Google.

- SEO Case Studies

Review some of the best search engine optimization case studies & success stories.