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Lead Generation & Marketing Automation

Lead Generation & Marketing Automation

lead generation and marketing automation

1. Lead Generation Basics

Lead generation is the process of attracting and converting people who are interested in your products or services.

2. B2B Lead Generation Strategies

The process of identifying the potential consumers for your product or service, then attracting them to purchase, is B2B lead generation.

3. B2C Lead Generation Strategies

B2C refers to a sales model in which businesses target individual consumers.

4. Conversion Funnel

Go beyond design and learn how to make a good landing page that gives the customers what they want.

5. Using Landing Page for Better Conversion

Write blog posts that convert your visitors into leads.

6. Landing Page Creation

Learn how to create and Implement landing page design and know the best practices to increase conversions on your site.

7. Conducting A/B Testing of Landing Pages

A/B testing is comparison of two different versions of same content

8. Infographic Creation

Create professional-looking, high-quality infographics.

9. Using CRM

CRM supports sales management,  helps to deliver insights, manages customer data.

10. Email Marketing

Learn what are the strategies to follow for email marketing.

11. Using Marketing Automation Workflows

Automated workflows are programmatic functions that react to user actions on your website or interactions with your email campaigns

12. Essential Tools

Learn how to use lead generation tools

- Hubspot

HubSpot helps companies to attract visitors and converting them to leads

- Convertize

It is an A/B testing tool which make optimisation easier

- Get Response

GetResponse makes it easier to create a landing page, web hosting and many more.

- Crazy Egg

Crazy Egg is an online application that helps you to improve your website.