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Home > Digital Marketing Course > Module > Digital Advertising

Digital Advertising

Digital Advertising

Digital Advertising

1. What is Advertising?

Advertising is a means of marketing communication with the users of a product or service.

2. History of Advertising

Learn everything related to advertising and Understand the history of advertising.

3. Advantages of Digital Advertising

Learn how digital advertising is used by every company and what are their advantages.

4. Digital Advertising Ecosystem

Understand what is a digital advertising ecosystem and learn what are their strategies and tactics.

5. Components of Advertising Campaign

Learn what are the necessary components that you need to assemble to build an effective marketing campaign.

6. Major Advertising Platforms

Learn how digital marketing works in major advertising platforms like google, facebook and many more.

7. How Do You Pay in Digital Advertising

When a user clicks on your ad you will get charged which is called cost per click. Learn how to bid and implement digital advertising.

8. Campaign Life Cycle

Understand the campaign lifecycle of a product and challenges to be faced in each stage.

9. Conversion Tracking

Conversion tracking will let you see how efficiently your ad clicks, such as sales, sign-ups, and form submissions, lead to valuable user interaction on your website.

10. Google Ads

Learn how to grow your business with Google Ads.

- What is Google Ads?

Google Ads is an advertising platform where marketers pay a certain amount to show their ads on online platforms.

- Google Ads Networks

Learn what are the types of Google Ads network and how to use them.

- Advantages of Google Ads

Google Ads helps you to reach your target audience which is the main advantage of it.

- About Auction, Bids, and Budgets

Learn everything about auction, bids and budget and understand how automated bidding works.

- About Targeting Options

learn what are the different targeting options and how to target based on locations, ages, genders, and device types.

- About Quality Score

Quality Score is an estimate on how keywords are performing.

- About Ad Formats

Visual enhancements to search advertisements that show information about your company more prominently, such as a phone number, or the domain of your website in the headline.

- Text Ads Preparation

Learn the tactics to write text for google ads

- Search Campaign Setup

Learn how to create a search campaign.

- Display Campaign Setup

Learn how to set up a display campaign.

- Video Campaign Setup

Video campaigns are the ads which show videos on platforms like youtube and google video partners.

- Remarketing Setup

Remarketing campaigns are showing your ads to the people who have already visited your website.

- Campaign Optimization

Learn how to optimize your campaign for maximizing the chances of serving impressions, and receiving high engagement.

- Reporting

The Google Ads reports give you post-click performance metrics of users who clicked on your Google Ads.

11. Facebook Ads

Learn how to grow your business with Facebook Ads.

- Introduction To Facebook Ads

Learn how to get started with Facebook Ads from setting up an account to creating your first campaign.

- Why Facebook Ads?

Targeting options are more on facebook. The ability to target your exact demographic is a big advantage in Facebook ads.

- Facebook Page & Facebook Ad Manager Creation

Ads Manager is the starting point for running ads.  Learn how to create a facebook page and ad.

- Set Up Facebook Business Manager

Business Manager is a tool of facebook that helps to organise and manage your company.

- Setup Facebook Pixel

Facebook Pixel is an analytics tool that helps you to measure your advertisement effectiveness by knowing the actions that people take on your website.

- Facebook Campaign Types

Understand what are different types of campaigns on Facebook.

- Facebook Ad Targeting With Custom Audiences

Learn how to find your existing audience by using this targeting option

- Facebook Campaign Setup

Learn how to create a campaign with a reach objective.

- Facebook Campaign Reports & Optimization

Monitor the reports which are most important for your business and optimize accordingly.

- Best Practices for Facebook Ads

Learn what are the best practices to be followed for creating an engaging facebook ad.

12. LinkedIn Ads

LinkedIn Ads helps you to generate leads, build awareness to your brand and drive website traffic.

- Introduction To LinkedIn Ads

LinkedIn is the largest professional network, where it also helps marketers to advertise and reach their audience.

- Why LinkedIn Ads?

LinkedIn helps marketers to identify the market, company size, and job title of the people they want to show their advertisements on the display.

- LinkedIn Page Creation

Learn how to create a linkedIn page to drive brand awareness & quality engagement with professional audiences.

- Linkedin Conversion Tracking Setup

Learn the complete setup to be followed for linkedin conversion.

- Types of LinkedIn Ads

Learn how to create dynamic ads for linkedin, sponsored content, text ads, direct sponsored content.

- LinkedIn Campaign Setup

Learn how to set up your linkedin campaign and build ads.

- LinkedIn Campaign Reports & Optimization

Analyze your campaign performance and understand reports and optimization.

- Best Practices for LinkedIn Ads

Learn the best practices to be followed on linkedin ads like writing headlines, descriptions, how to embed larger images instead of standard thumbnails, featuring a clear CTA.

13. Quora Ads

Quora Ads is a platform that helps users to run ads on it.

- Introduction To Quora Ads

Learn how to advertise on quora and how it works.

- Why Quora Ads?

Quora Ads has a lot of special targeting settings where you can start any campaign.

- Quora Ad Account Setup

Learn how to set up a quora ad account.

- Types of Quora Ads

Quora allows users to create ads in different formats. Learn how to create them.

- Quora Campaign Setup

 Learn how to set up a campaign in Quora ads.

- Quora Campaign Reports & Optimization

Understand reports and learn how to optimize quora campaign structure.

- Best Practices for Quora Ads

Learn what are the best practices for quora advertising to drive qualified leads.

14. Outbrain Ads

Outbrain helps people to discover products, content and services.

- Introduction To Native Ads

Native ads are the ads which appear in the natural form in the website. The ad needs to match the design of the experience and must be compatible with other content in user experience.

- Why Outbrain?

Outbrain provides the scale and unique supply that customers need to capitalise on native growth, and can provide plug-and-play deal solutions to help customers achieve their goals.

- Outbrain Ad Account Setup

Learn what are the steps and how to create an ad account on quora.

- Outbrain Conversion Tracking Setup

Learn how to use pixel, create url conversions, event based conversions and track conversions.

- Types of Outbrain Ads

Learn interest targeting, lookalike audience, data marketplace targeting, bid strategy targeting.

- Outbrain Campaign Setup

Learn how to create a standard outbrain campaign.