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Certificate Course in Ad Operations

Learn Ad Operations

Following are the objectives for Certificate Course in Ad Operations

  • It helps to understand how the online advertising has developed into major industry and created new career opportunities
  • How the online advertising complements and enhances traditional media
  • You'll recognize online Ad unit formats, which they're called and how they work
  • How online ads are prices and delivered, along with key measurement metrics
  • How social channels can be used to amplify marketing efforts
  • The way of mobile usage and resulting marketing opportunities
  • Setting realistic measurable campaign objectives
  • Identify the steps involved in digital campaign planning
  • Identifying the importance of campaign optimization
  • Explain best practice techniques for tracking and optimizing campaigns
  • How reporting helps to analyse campaign goals
  • What are common reporting issues