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Why Social Media is Important For Your Small Business

why-social-media-is-important-for-your-small-business
Sneha Ginjala
August 28, 2017

Back in 1970’s, marketers started selling products using different traditional marketing techniques where marketing was one-sided where companies sent out the message to their target audiences about their goods and services. To an extent, it worked well because customers had fewer choices in the market.

When Internet started expanding from 2000’s, the market started growing, and companies began to compete with the physical and online world providing different options and varieties of products or services for their customers.

In such circumstances, large-scale industries or businesses have an advantage because of their brand value, credibility, and their budgets. A large Social Media budget can easily push content from one brand above all the rest, only because they have massive marketing funds to supply the ability to put their content on the Walls of “friends of friends,“ million times more over than a small business. Moreover, customers today are highly consciousnesses about the brands they buy.

How as a small business bridge the gap between them and a large business?

Fortunately, a recent development has provided a platform for such small businesses to reach out to their target consumers and bridge the gap that exists between the small and large firms.

The platform is known as Social Media.

As a small business, you can use different Social Media Channels to connect with your target customers more effectively and efficiently. I.e., Facebook, Twitter, LinkedIn, etc.

When Social Media Strategy is planned and implemented in the right manner, these channels brings tremendous positive exposure for your business.i.e Your target audiences begin to identify your brand.

As a result, you start receiving more traffic to your website and improve your Sales, in return the ROI increases.

With a consistent increase in traffic to your site, you can notice a steady growth in its search engine rank as well.

Let us dive and learn about why social media is important for your small business.

Increase Brand Awareness and Loyalty

Building a social media presence for small business is important because it enables every company to find out their customers quickly and connect to them frequently. By doing so, you can improve your customer's retention and loyalty and also boosts your business brand visibility across Social Media.

Improve Conversion Rates

Building relationships and bonds are the key elements to improve your conversion rates. Using Social Media Marketing, you can improve conversion rates by engaging, attracting with the target audiences directly.If you aren’t on the social media platform, you may lose the opportunity or customer you are seeking. Improved Conversion Rates, Improved ROI.

Improve Relationships

Social Media can be powerful communication medium to enhance relationships and build brand awareness. Today, every company has its own social media strategy enabled as one of the inbound marketing strategies to target right customers at the right time at right place. Every sale you get may not end in just 5 seconds or 10 seconds. Every customer watches out your online presence with just a click. I.e Website, blog, Social Media, etc. Communicating with them is very critical these days because many competitors in the market provide excellent customer satisfaction and retention. The key thing is to know about the customer.I.e Mobile, Laptop or iPod.

Every brand touch matters. From the first touch on your website, the contact form on your Facebook page or Twitter, Email or phone conversations with your customer or sales support team, every brand touch requires thorough thought and planning.

Did you know that it takes on average 6-7 brand touches before someone will remember your brand? You have less than 10 seconds when a person lands on your website or blog.Your brand is not what you say it is or what you write for your corporate Twitter biodata, Facebook Page or LinkedIn company page. Your brand is the best experience you deliver to your customer or prospect online.

So Building the relationships is important for every single company either small- scale or Medium or Large.

Increase website ranking

By having Social Media Presence, you can improve your website ranking.

How to improve website ranking

SEO( Search Engine Optimization) is the concept where you optimize your web pages in-order to rank higher in Search results page.In order you to rank higher among your competitors, SEO will be an excellent choice. Companies like Google or Bing also check your social media presence as a factor to improve your search ranking.

By Definition: Search engine optimization (SEO) is the process of optimizing your online content, so that a search engine likes to show it as a top result for searches of a certain keyword.

Run Targeting Ads

Using Social Media like Facebook ads provides you the customizable nature of Facebook ads.For example, You can target customers based on location, education level,Industry, etc. You can also retarget the clients who visit you — these clients are more likely to convert into sales

Lower Marketing Costs

As a marketer, spending on Traditional Marketing activities like Print Ads, Paper ads, TV ads might be the nightmare.Still, the tools can be essential, but you can lower marketing budget using Social Media.

Using Social Media, you can provide best support to your customers and helping them to spread the word for their followers across Social Media so that you can create brand awareness among their followers and improve customer retention.

Top 3 mistakes you must be aware of while implementing Social Media Strategy

Social Media is one of the dangerous platform if it is not handled it with care. It can even break or create a brand within short period because, today social media as a medium of communication also spread bad or good news within a very short span of time So, Every organization implementing social media strategy for the first time, they must consider some important points into consideration.

Below are the some common mistakes that you must take care before implementing Social Media Strategy

Failing to target the right audience: This is one of the most important steps to concentrate. Every company or organization must know their target audience when they sell a product or service. Without having knowledge about your target audience, implementing Social Media Strategy might end in dark.

No clear Objective

Today, social Media has gained much popularity when it comes to marketing. But even Companies fail often implementing social media strategy.because,Most of the companies do not have idea what to do after that. Just like any other marketing channels, social media channel also requires a well-thought out strategy in place in order.Every Company must clearly define their objectives and goals implementing social media strategy. For Example: what messages will be posted, who will handle the accounts etc.

Handle Negative Feedbacks

Handling negative feedbacks is one of the most important steps to concentrate. Don’t Ever ignore a negative feedback as we neglect we likely get more negative feedback from people. What ever is the message, Do respond back and act on queries, answer questions etc. Be proactive reacting to questions people ask. Don't hesitate and sit back and relax.

Remember, don’t control your messages and also make sure that your messages are professional i.e Be real, Don’t hide any information, show regret and apologize, Never Engage in personal Attacks.

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