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Why Is It Not Necessary to Have an MBA Degree To Become a Digital Marketer?

Why Is It Not Necessary to Have an MBA Degree To Become a Digital Marketer?
January 3, 2018

Why Is It Not Necessary to Have an MBA Degree To Become a Digital Marketer?

Jan 03, 2018
Reshma Mandal

We are living in a competitive world today. Everyone wants to come on top, but it’s not easy to find a competitive edge. Marketers who want to get that top level or wish to transfer to some operational roles often look for MBA programs. They usually want to have this MBA degree to sharpen their marketing skills and gain a position in this competitive world. But is it necessary to MBA degree? MBA is not a quick win. It’s time-consuming and very costly educational program and is not suitable for everyone even. There’s a lot of difference between a traditional marketing and digital marketing. MBA was necessary for when we were dealing with the traditional marketing techniques. But the growth of digital marketing makes the marketing talents get best positions in the market and gain an edge over fellow sales professionals. Candidates who understand the digital marketing well can achieve their business and personal goals more strategically and optimistically

No Need For MBA Degree

No need for MBA Degree to Become a Digital Marketer - DIgital Ready

You don’t have to have an MBA degree to be specialized in digital marketing. Digital Marketing is a different topic in this marketing era. Many digital marketers do not have an MBA degree, and they are very successful in their field. Many online marketers are there who do not pursue MBA degree but are still successful and hold a good position. What should you need in marketing? You just need to have a better understanding of your product or service and what makes people buy from you. You should have an understanding of your business and show know the tactics of making your customers and people buy your product. Digital marketing is the newest marketing technique which will help you promote your brand and service via digital devices, far better than any other marketing technique. Digital marketing is all about practical skills, so it’s not mandatory to join MBA degree in digital marketing. MBA degree is a plus point in your career, but it’s a total waste if you are an expert digital marketing professional or want to be an expert in the digital marketing field. So even if you are pursuing MBA degree, then you should learn digital marketing skills to accelerate your career growth. “According to a survey in April 2016, by The Associated Chambers and Industry of India (Assocham), 93% of MBA graduates are unemployed in India.” The main reason behind this is the gap between education and industry relevant skills. MBA students are good at their theoretical part but, they have less practical experience and exposure to apply the theories that they learned. We are not living in the era where MBA is needed to accelerate your marketing skills. These days, the marketing industry is looking for students who have relevant talent according to their business so that, they can improve their leads, develop their business more, and grow their sales and earnings. Marketing field has changed now. The aspect of marketing has transformed due to improved virtualization of marketing by the growth of Internet culture. Development of internet marketplace provides double results in every field. The situation and growth in Indian economy enable Digital Marketing as a productive career, especially for MBA graduates. The growth of digital marketing has changed the media consumption. Traditional methods of marketing are a waste now. It will not help you to get leads and conversions. Learning digital marketing will help you to accelerate your career growth. As per latest news “41% of sales and marketing professionals are looking for Digital Marketing Certification to pursue their further career in digital marketing.”

Digital Marketing is Affordable and High Returning - Digital Ready

Digital Marketing course is immensely affordable than any marketing course or a two year MBA course. Moreover, it results in high returns as you have more job openings and prospects and better pay packages even. Digital Marketing is not just Digital Marketing; it’s more than that. You can learn the basics of all and can have the specialization in one of them to help you get better prospects and get a variety of jobs. The growth of digital marketing professionals is far better than MBA professionals.

Must Do’s for MBA Professionals and Candidates

Upgrade to Digital Marketing Skills Even if You Pursue MBA - Digital Ready

That time has gone when marketing was meant for people with MBA holders. You are now living in a digital world where marketing meaning has turned to digital marketing. So it’s necessary to upgrade your skills even if you are pursuing MBA. MBA is a plus point because it trains everything about being a businessman but it would be a waste if you are not upgrading your degree to digital marketing skills. Digital marketing skills help you accelerate your career growth. Whatever degree you hold, whether its MBA, B-tech, BBA etc, if you want your career in marketing area then you should upgrade your skills for digital marketing as digital marketing is the most booming industry to start of your career growth. As per industry statistics, more than 60% of sales and marketing professionals are looking for Digital Marketing Certification to pursue their further career in digital marketing. MBA is a specialization degree in marketing but the growth of digital marketing is increasing day by day. So, the candidates who understand well the importance of digital marketing and have the perfect skills can achieve their personal and professional goals more strategically and optimistically. It’s essential now for the MBA holders to upgrade their skills. A few colleges and universities have already developed the full module for digital marketing in their course modules. Rest colleges need to be aware of the facts and need to include digital marketing in their course module as soon as possible. MBA professionals and candidates can learn digital marketing very easily and quickly because digital marketing is 100% non-technical and an individual just have to have the knowledge of the internet to start.

Summary and Conclusion

According to 90% of the student's population, MBA is the most suitable option for higher education. But with real research on this context, you must have seen various articles where they stated that MBA candidates are hired less these days, and the number will decrease more in coming days accordingly. As per a study conducted, only 7% of the MBA candidates from Indian Business Schools excluding those from the top 20 business schools got jobs in corporate sectors and the remainings are struggling hard to get a job as per their qualifications and are earning 8-10K per month which is very less as per their qualification cost. You must be wondering why MBA which used to be the most prestigious and demanding education and source of employment had lost its shine? Every student cannot afford to join top Business Schools due to economic conditions. Students are always there in a deep dilemma regarding which course to join which will provide a better career with Richie pay income. Digital Marketing is the answer. Digital Marketing can provide you all the benefits of extended time career that any student is looking for without being getting admissions in the top B schools. It's the best career choice for students in compared to MBA. Now companies don't look for degrees and internships; they only look for skills that are relevant to their business. They need potential candidates who can help them to achieve their business goals and can generate leads and conversions. Digital marketers are considered to be the best choice rather than MBA candidates. So do you accept now that digital marketing is one of the best career options? Then what are you waiting for? Join Us! Digital Ready is the answer if you are looking for digital marketing courses here in Hyderabad. Read our digital marketing certifications and you will get knowledge about all the aspects of Digital marketing with practical experiences.

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