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Why Digital Ready Is Your Go-To Academy for Learning Social Media Marketing

Why Digital Ready Is Your Go-To Academy for Learning Social Media Marketing
September 8, 2021

Why Digital Ready Is Your Go-To Academy for Learning Social Media Marketing

Sep 08, 2021
Devyani Paliwal
Devyani is an ACJ graduate with a bachelors in English Literature. A voracious reader since her school days, cinema aficionado and music enthusiast, she has been doing content writing for some time now.

If the social media world intrigues you and you have a feeling that you could navigate your way through it well, applying for a job in the social media marketing domain might just be your true calling. 

Welcome to the academy that will not just help you in learning about social media marketing, but also provide job assistance to help you in scoring the job of your dreams. 

Why Social Media Marketing?

Before going forward, do go over the points given below to understand how impactful and effective social media marketing really is:

Scope

In India, the scope of social media in India is immense and increasing rapidly. It is the 10th biggest economy, and also has the second largest population in the world. This is the reason why social media marketing jobs are one of the fastest-growing opportunities.

Easy Access

As it gets you such unparalleled reach, coupled with the proper social media marketing strategies, and content marketing campaigns, it can help you in imprinting your brand name on anyone using any of the social media networks you choose to use.

Cost-effective 

Marketing costs add up, and not every business can afford huge campaigns. But you can get a lot of value for your rupee with social media advertising. Even if platforms such as Instagram are primarily geared towards engagement, there are established ways to increase sales on them.

High ROI

Social media marketing and advertising can help you increase your return on investment, as the cost of advertising on these social media forums is often less than the return, giving you more revenue.

How will Digital Ready help in Mastering Social Media Marketing?

At Digital Ready, we help our students in mastering social media marketing by going over the following areas:

1. We help you in building your social media strategy from scratch 

A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing.

The more specific your plan is, the more effective it will be, and the faster you’ll get your results. However, you need to keep it concise, not make it too lofty, and broad that it’s unattainable or impossible to measure. 

We teach you how to make the perfect social media marketing strategy, from scratch, so that you are always able to achieve your social media goals.

2. We brief on how the different social media platforms function

Instagram, YouTube, Facebook, LinkedIn - there are many social media platforms that you need to be briefed about clearly and systematically so that you understand them better. Only after understanding them, can you make the optimal use of these networks. 

Each platform caters to a different set of audience, while they may interlap but each platform serves a different purpose. For instance, while LinkedIn is a professional networking space, Instagram is more casual. 

You need to learn how they function independently to figure out how they can work together and that’s exactly what we teach you how to do.

3. We help you in learning how to do a social media audit

A social media audit is the process of analyzing your business’ metrics to assess growth, opportunities, and what can be done to improve your social presence. You need to know how your strategy is working in the present to make it better for the future.

There are a number of ways it can be done, a lot of brainstorming that’ll follow, and we’re here to prepare you for all of it.  

4. We give you a deeper understanding of the evolution social media

With social media now well into its teen years, a lot has changed but also a lot has remained the same. While some of the old functions are still here, new techniques are entering the market every day. 

So using social media as a friendly, approachable way to deal with customer service, or adding a touch of personality to your brand is still relevant, new things need to be learned as well. We’re here to help you through it all.

5. We'll teach you how exactly social media content marketing functions

As there is so much information available online, getting the attention of your audience can sometimes feel like such a task. The best way to get their attention is by ensuring your content reflects the unique perspective of your brand.

A key tool to achieving your social content marketing goals is a strong content strategy and we’ll teach you just how to craft the perfect one to market your products better.

6. We teach you how to operate Facebook

Facebook as a social networking platform has been pretty neglected. Maybe because others have overshadowed it. However, it has so much potential. One of the greatest tools it has to offer is Facebook Ads. 

Even though it can seem a bit intimidating to beginners or small businesses, if carried out smartly, Facebook Ads can help you in getting a lot of business. With over 2.3 billion active users, it has the highest number of users on a single platform.

Learning the best strategies to leverage this huge user base is what you need to do.

7. We teach you how to navigate through Instagram

Instagram is growing much more quickly than Facebook, as new users like you join everyday to connect not only with their friends, but with a global community of users who share photos and videos from their everyday lives on the platform.

We’ll guide you through some of the most popular practices to make the most oit of the platform. 

8. We teach you effective Twitter strategies

Contrary to what many believe, Twitter is still important and a valuable marketing tool for every brand out there. There are some marketing strategies that can be specifically used on Twitter to promote a product and interact with the customers.

You can take the help of brevity, include humor, make the most of hashtags, and get as creative as you can. We'll help you in learning how to do it all. 

9. We provide you with ready-to-use templates

Visual imagery is vital to a successful social media program. It's pretty common knowledge that social media posts with images or video generate more impressions and clicks than posts without imagery do.

With the help of our ready-to-use templates, you can get started right away. Without wasting any time. 

10. We enhance your learning experience by using case studies

Learning is made easier with examples. If you get to study real-life examples, you’ll learn better. And that’s exactly how we’ll teach you. 

Conclusion 

Since this field is so dynamic, nothing is set in stone. You’ll learn something new every day and with the help of our course, you’ll be taught how to adapt to this continuous change. Social media marketing is competitive and exciting and fun, all in one. Are you ready to start?

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