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What Makes High-Quality Backlinks & How to Generate Them

What Makes High-Quality Backlinks & How to Generate Them
November 27, 2020

What Makes High-Quality Backlinks & How to Generate Them

Nov 27, 2020
Chiranjeevi Maddala

Chiranjeevi Maddala is an award winning digital marketing strategist with over 18 Years of experience in Digital Media and Marketing. He is the Founder and Chief Mentor at Digital Ready.

What are backlinks? How to get backlinks? These are common questions for people starting on their digital marketing journey. Backlinks in SEO are the links from another website to a web resource. Generating high-quality backlinks help improve the page ranking and traffic of your website. In this article, we will study the ins and outs of quality backlinks and the tips and tricks to generate them. Let’s dive in. 

What Makes High-Quality Backlinks?

To generate backlinks, you need people to link to your website. But linking to just any website can harm your website’s SEO rankings, as Google can consider it spam and penalize your website for it. To improve your site’s Google rankings, you need backlinks from websites that have high domain authority. Here are some insights on quality backlinks and how to generate quality backlinks that will help you achieve your website ranking and traffic goals. 

1. Having High Page Relevancy

Page relevancy means how relevant others consider your page for the given keywords. High relevancy is important to generate backlinks from quality websites. Publish content that is high in quality and 10 times more meaningful to readers than any other content available for the same topic. 

2. Links from Trusted Source

Create a compelling piece of content that offers high value. Mention well-known websites and pitch them through email about it. If they like your content, chances are they will link to it on their website.

3. Anchored Text Having Exact/Phrase Match Keyword (or) Synonym

The anchor text is the text used for linking to your website. An exact match can highly benefit the website. But do not overdo it as Google may penalize it for overoptimization. You can also use synonyms for the keywords you want to rank for, as they will work without making you look spammy. 

4. Backlinks Having High Page Rank

Page Rank is a metric by Google to determine the ranking of websites on SERPs. Conduct a backlink profile analysis. Keep only the high-quality backlinks and clean out the bad backlinks to improve the page rank.

5. Avoiding Reciprocal Links

Backlinks in SEO that are exchanged and traded are not considered a healthy practice by Google. It may diminish the site authority and rankings. Try to avoid it as much as possible. 

6. Links from High-Quality Websites to Make Tough for your Competitors

To stay ahead of your competition, spy on the backlinks that your competitors are targeting. Use tools like Moz link explorer. See what is best working for your competitors and replicate it for your website. 

7. Not Having Much Promotional Content on the Website

Content is the king. Focus on providing valuable content and reduce the promotional content. Others will backlink to your website only if it provides value to their audience instead of promoting your products or services. 

8. Having a Few Other Backlinks on the Page

On the note of quality backlinks generation, make sure that the page that backlinks to your website also has backlinks to other websites. It will increase relevancy and trustworthiness. 

9. Do-Follow Links

Do-follow is the default link for a website. Whereas the No-follow link has an attribute that tells Google not to follow it. No-follow links do not add to the authority of your website, but they bring traffic. Do-follow links improve your site rankings. So, maintain their proportions accordingly. 

How to Generate High-Quality Backlinks?

Quality backlinks in SEO are a great way to enhance the credibility of your website and fulfil your business’s web goals. Here are some tips on how to generate quality backlinks for a website that will actually increase your search rankings. 

1. Natural Digital PR Dofollow Links

There are various ways to generate natural do-follow backlinks for SEO. You can use directories, social sharing, or send requests to website owners you want to get backlinks from. 

2. High Traffic Dofollow Guest Posts

Guest posting is a great opportunity for generating backlinks. Doing a valuable guest post will not only generate backlinks for high-quality traffic but will also establish you as an authority in your domain.

3. Build Dofollow Backlinks With Infographics

Infographics are high value, easy read, visual content that engages your audience. Infographics gets shared the maximum. You can build do-follow backlinks with infographics when other websites use them in their content.

4. Link Resourcing through Blogs

There are various link building resources to get backlinks in SEO. As per the 90/10 rule of link building, 90% effort should go into creating content and 10% into link building. Your high-quality blog posts backed with good positioning will bring great backlinks to your websites.  

5. Get as Many as Possible Social Shares for your Website Content

Social media is the best place to get the highest traffic. Make it easier for people to share your content on social media by including social sharing options on your website. 

6. Analyze Competitors Best links and Earn BackLinks in them

Find out the keywords or topics your competitors are getting highly ranked for. Study their content strategy and create better content on the same topics to earn backlinks.

7. Badge Backlinks

When a company creates a list of top sites or brands in a domain, they backlink websites in their list. This is a credible way to build badge backlinks. 

8. Free Tool Link Promotion

Free valuable tools bring a lot of traffic. Creating a free tool will help you in two ways. First, it will get people hooked to your website, and second, it will bring more backlinks for you because people will reciprocate for your free help. 

9. Comment on Blog Posts

Commenting on blog posts will increase interactions and brand awareness. You can also use them to backlink to your website. 


Link building is a strategic process that takes time. Focus on quality backlinks to get high commitment traffic that will help you grow. Use a mix of different link building strategies and keep experimenting to find your sweet spot for achieving high page rankings on Google. Learn a comprehensive SEO course to experience these startegies in depth.

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