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What is Real-Time Marketing? 5 Best Examples of Real-Time Marketing

What is Real Time Marketing
Chiranjeevi Maddala
July 7, 2017

Real-time marketing is undoubtedly one of the best ways to channel the attention of the people directly to your brand. It can be used to increase the traffic of your website or to increase the sales of your product. If real-time marketing has been put into practice correctly, then there is no marketing strategy is better than this. But if you fail; well, it does not take much time to prove itself disastrous to your company’s fame.

You have heard the term so many times but did you ever wonder what real-time marketing is and how will you define real-time marketing? Let’s find out!

What is Real-Time Marketing?

Real-time marketing has been around for a long time now. It has not developed recently. However, this marketing strategy has reached this humongous popularity in these modern times with the help of social media. You may be wondering, what this marketing plan is all about and how social media will helps. So, let us decipher the answer to your questions.

Real-time marketing is usually advertised boastfully as the “on-the-fly” mode of marketing. It utilizes any current event in the present times at a certain place to market the product, company or website, etc. Is it becoming difficult to understand? Suppose, you are a marketer living in New York. Now, consider at a particular point in time New York witnesses massive blackout due to a severe grid failure. Then if you utilize that situation immediately to market your product then it will be a perfect utilization of real-time marketing.

Earlier, it was not easy to perform the real-time marketing. By the time the marketers used to know about any event, it would be too late for them to utilize it. Hence, real-time marketing was not a thing before. But with the development of social media platforms like Facebook, Twitter, and Instagram, real-time marketing has been revolutionized. Marketers today can quickly know about any situation from social media and they can use social media platform for using their real time marketing successfully.

Why is the real-time marketing so useful?

People these days want to be a part of the current trends, which is what the real-time marketers take advantage. Remember the time when Pokémon GO was at the top of the trend list? From celebrities to ordinary people, everybody happened to addict to this game. The marketers took full advantage of that craze and promoted their products and services in order make their ad campaigns more appealing to their customers.

Like any other marketing strategy, the real-time marketing has also evolved over the years. It has become more customer-centric rather than just following the latest trends or current events. Real-time marketing analyses all kinds of customer data available and judge the client's behavior to reach out to them.

The definition of real-time marketing has thus changed over the years as the big brands continue to experiment different ways to reach out to their audience. Though most of the people think that the real time marketing is about conveying the right message on the correct platform at the perfect time; but it is not entirely accurate. The “real-time content” is also very crucial to the success of this strategy. If your content is not engaging, then your marketing strategy will likely fail to produce the desired effect.

5 Top Examples of Real-Time Marketing

Several big brands follow the real-time marketing strategy. However, only a handful of brands get it right, and others simply ruin their marketing campaign. Let's see how some of the biggest Brands practice real-time marketing. Here are five examples for you to get a proper idea.

Oreo

Who doesn't love Oreo cookies? We all do! Oreo has not just pampered our taste buds, but they have also set a notable real-time marketing example for all the marketers around the world. During Super Bowl 2013, New Orleans faced a massive power out. And the marketing team of Oreo seized the opportunity to market their product uniquely on their Twitter feed. They tweeted a photo of Oreo in the dark which was followed by the line “You can still dunk in the dark.” And they captioned their photo “Power out? No problem”. It was an instant hit among the Twitter audience, and we cannot stop to praise the genius of the Oreo marketing team.
Oreo Super Bowl

NASA

Of course, NASA needs no instruction! It is the biggest Aerospace research agency in the world. But that does not stop them from being the masters of the art of real-time marketing. NASA stole the spotlight brilliantly during the OSCARS 2014 with a single tweet. As the movie Gravity won several awards during the Academy Awards of 2014, NASA showed how the real gravity looks like from outer space while congratulating the winner most humorously. As a matter of fact, it was just brilliant!

Gravity

Radio Bayern 3

We all remember the semi-final match between Brazil and Germany during the world cup 2014. Germany nailed Brazil with a 7-1 win; so of course, it was one of the greatest moments of the Football world cup. Radio Bayern 3, a German radio channel used the result to promote their channel. They posted a video of German beer crushing the Brazilian cocktail. And we cannot deny the fact that it was entertaining to watch.

Lowe’s 4th July Celebration

The American home appliance company Lowe’s is undoubtedly popular among all US citizens. But they surely made for appeal to their customers with the vine that they posted as a part of their 4th July Celebrations. It is surely one of the best examples of real-time marketing.

Arby’s

During the 2014 Grammy’s, singer Pharrell Williams sported a hat to the event which had a great resemblance to the logo of the popular restaurant chain Arby’s. Arby’s marketing team playfully tweeted to the singer wanting back their cap with the #GRAMMYs hashtag. It was an instant hit among the Twitter users who retweeted for over 81,410 times! Now, that’s what real-time marketing is.

Arbys

Final Thoughts!

Real Time Marketing is one of the best ways to market your products or services. But to be successful in this strategy, you will have to do proper market research. Also, you need to be innovative enough to get the attention of your target audience. But if you can do it perfectly then there can be no better marketing strategy than this!

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