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What is Hubspot? How It Enhances Your Digital Marketing Process

What is Hubspot? How It Enhances Your Digital Marketing Process
January 2, 2018

What is Hubspot? How It Enhances Your Digital Marketing Process

Jan 02, 2018
Reshma Mandal

HubSpot is a marketer and developer of software products for sales and inbound marketing. It’s all-in-one marketing automation software that helps you do marketing online. HubSpot’s products aim to provide tools for social media marketing, web analytics, content management, and search engine optimization. It helps companies attract visitors, convert leads, and close customers. HubSpot is a platform that brings together all possible tactics of marketing and distribution with the aim of attracting visitors and converting them into leads.

The above video by HubSpot will explain you what is Hubspot and how important it is. The world is changing rapidly now, and it’s high time to transform how you market and sell to match people buy and share experiences online. With HubSpot's inbound marketing and sales platform, you will be attracting more visitors, generating more leads, and delighting more customers: all on one platform. HubSpot offers a full rick of products for marketing, sales, and customer relationship management: powerful alone, and even better when used together. When it's marketing in the 21st century, HubSpot does to your strategy as the smartphone does to your daily rituals. It’s the integration of everything that you need to be in in place and to be successful.

How Is Hubspot Referred To Inbound Marketing?

HubSpot is often referred to Inbound Marketing. Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. Potential customers find you through channels like blogs, social media and search engines with inbound marketing.

HubSpot Helps You Getting Found

Inbound marketing doesn’t need to fight for potential customers attention like outbound marketing does (direct mail, advertisements, print and TV, cold calling, etc). It attracts right potential customers and prospects for you. By creating contents which are designed to address all the problems and needs of your ideal customers, you are attracting qualified prospects and building trust and credibility for your business. The tactics and tools of Inbound Marketing are:

  • Blogging
  • Social Media
  • Search Engine Optimization
  • Landing

HubSpot allows you to do all tactics mentioned above using the software and it provide tools for doing them successfully. It tells you whether you have any internal links so far or not which can affect your website’s ability to be in search engine page results. It can also provide best possible internal links from your site to include in your particular post.

HubSpot Helps In Converting Leads

Getting more website visitors are good but the most important task is to convert them into leads and collecting their contact information. If you are not doing this, then you are going on a wrong way of your revenue goals. Hubspot makes it possible for you. HubSpot makes it easy and optimizes each of your website’s page for lead generation. Whether it’s your landing page or your call to action page, or emails to segmented lists of your contacts, you can eliminate the cost and hassle of having countless essential tools, apps to do these tasks and password to remember to generate your leads.

Why Should You Choose HubSpot?

Here are some reasons for making your decisions strong for using HubSpot:


HubSpot employs a large number of marketers to publish as many valuable contents as possible. Their influence spreads far as you’ll read original contents from HubSpotters in places like Inc, The New York Times, Forbes, Mashable, The Wall Street Journal, etc. which whom you might want to work with.

Commitment To Growth

HubSpot is one of the fasted growing tech company in the world. Being a multi-million software is not their goal. They want it to be multi-billion. And you should always engage yourself with a company whose goals are as aggressive as yours.

Obsession With The Customer

HubSpot restlessly develops content that educates users and ultimately helps customers to get the most that they want from the software. And it is always true that an entire department who is devoting its total time to educating the customers and helping them to get more from their product is always a winning one. HubSpot’s packages offer phone support that other companies include in their premium packages.

HubSpot’s Culture Code

Culture is a collection of shared values, beliefs and practices. HubSpot’s culture code is the operating system that powers the company. All companies have a culture whether it’s planned or not. Their culture codes are:

  • They commit maniacally to both to both their mission and metrics.
  • They look to the long-term and solve for the customer.
  • They share openly and are remarkably transparent.
  • They favor autonomy and take ownership.
  • They believe their best perk is amazing people.
  • They dare to be different and question the status quo.
  • They recognize that life is short.

How Is HubSpot Enhancing Your Digital Marketing Process?

Digital marketing term is like an umbrella for all online marketing company’s efforts. There are lots and lots of businesses who leverage digital channels like Google search, social media, email, online advertising, and their websites to reach their potential customers. They focus on online channels rather than offline ones because it allows them to reach their target audience most reliably and effectively. There are endless reasons why digital marketing is an excellent solution for all businesses out there. Here are some reasons how HubSpot is enhancing your digital marketing process:

Reaching Right People, In Right Time And Right Place

The internet is the gateway to the users who can one day become your customers. You can reach wider audiences with an online presence. Direct mail and cold calling are all old techniques of reaching audiences. People now use the maximum of their time in smartphones and internet. So you should make use of the internet to reach wider.

Get Measurable Results To Inform Your Strategy

It allows marketers to see accurate results in real time. Using HubSpot analytical software you can measure the ROI of any of the aspect of your marketing efforts. Marketing is all about making good connections with your target audiences in the right place at the right time. So digital marketing should be your prime focus as people are online now. Inbound marketing influence digital marketing by its methodology which defines Attract, Convert, Close and Delight. People will be first strangers then they will convert to visitors, visitors will turn to leads slowly and finally will become customers and then to promoters. It's the whole process cycle. It's the proven methodology for growing your business.

You have the advantage of growing your business with inbound methodology and HubSpot’s software. As a result, you will get customers who will buy more, will have a long relationship with you, will refer their friends hence promote your brand, and will tell the world that they love you.

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