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What are the Latest Trends in Online Advertising?

Vamsridhar Reddy
July 18, 2016

Digital marketing seems to be always in a constant state of flux. With new marketing programs emerging seemingly every day, it is becoming a challenge for every marketer just to keep-up with the pace of latest upcoming marketing trends to stay ahead of the curve, And to stay on top of the emerging technologies and tactics that promise to make your marketing more precise and targeted like never before.

Add to that the fact that consumer and buyer behavior is not static, meaning you must predict these shifts to continue reaching your customers on the right channels and with right messages, and things get pretty complicated. The other challenge is that most marketers do not have the luxury of limitless budgets, so you must carefully to select the right marketing mix that offers the best ROI.

Here are few latest trends in Online Advertising:

Native Ads

Another path where we are going to see much spending is on native ads. One of the most popular trends yet widely contested in digital marketing, as 41% of brands across the globe are already giving it a prominent place in their marketing activities. These ads blend in seamlessly with the content to make sure that the user experience is not affected, something that advertisers have been commended as well as criticized for. Given the moral deliberation surrounding the concept, we have already started to see next generation native advertising platforms implementing innovative resolutions to tackle this problem head on and create more appealing platforms for marketers to reach out to the audiences.

Content Marketing

2016 is not just going to be about new trends; in 2015, “content is king” was the war cry of marketers around the planet. It looks like content still, and always will be the king. In 2016, we will see marketers trying to inject their brands within the popular content that are contextual to their brand in an attempt to reach their target audiences, as opposed to creating their content. Personalized content will be the main theme, with the intention being to speak directly to the consumers, as will cross-channel strategies, were similar content will be optimized for each unique platform. Which signifying that, marketers will focus more on analytics and use engagement data to track actions and outcomes to perfect personalisation.

Interactive Videos

Interactive videos are expected to be more attractive and appealing. Videos will include ones where people can be urged to click on specific parts of the video to get to a new video file. These types of videos would encourage users to interact with your videos and prompt them to the next one. There are few videos on YouTube that allow you to click on particular parts of the video to go on with the story based on your preference. With this, the story will go in the form you have chosen for them, just like a flowchart but in video form.

These types of videos would be time-consuming, but it allows users to spend more time on your videos and content. If they have prompted to go an absolute way for your video, they are few chances that they may be interested in trying a different route to see how the story goes through. While using this strategy, it is important to ensure that they are flowing properly, and there are no mistakes with the clicks. Make sure that they are directing to the correct videos or content.

Chat Bots

Chat bots are the latest development in a long legacy of technologies changing the way consumers interact with businesses. Every invention starting from telephones to messengers has made businesses more accessible to the users, and chat bots are no exception. The technology behind chat bots has been around for years, and some companies are doing a good job of marketing it. Moreover, bots, when done right, can help us do our jobs as marketers quickly.

Not all bots are designed equal. However, marketers must carefully consider both the strengths and hurdles of bot technology before using it with open arms.

Push Notifications

Push notifications are a type of information sent from an app to a device, most commonly used by smartphone apps to deliver pertinent information to users. These appear as an alert as a message on the home screen or in a notification area at the top of the screen.
Even if users are not actively using the app, they will receive a push notification. Push notifications have historically been text-only, but the medium is evolving to include creative rich media on some platforms like Android.

The main benefit of using push notifications, also known as push message, is it's ability to draw the user attention onto the app. As long as the smartphone user has opted out from receiving push notifications, brands can reach users at almost any time. Push notifications also have a higher engagement rate, as data says CTR is as high as 40%. When used with dynamic linking, brands can use push notifications to draw users quickly to a particular part of their app.

Virtual Reality

VR could change our present marketing scenario and the relatively minimal number of obstacles standing in its way if corrected and developed solely for marketers; it might look like we are on a crash course for a severe pivot in user experience. The reality is that VR is just now starting to enter the marketing scene. Despite the fact that millions of users are already experiencing the Oculus Rift, a pioneer in the VR world, the trend is still far from mainstream, and will probably take years before most modern consumers are using it.

If you like to get ahead of the everyone in the competition, you can start preparing your marketing strategies for this shift from now, It would be like optimizing your website for mobile devices back in 2008. It is better to keep a close eye on how the technology of VR develops over next few years and take considerable steps according to how you believe your audience would react.

This are few latest trends and updates for online marketers to stay alone and ahead of the ever changing digital marketing trends.

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