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Use of SEO in the Entertainment Industry

SEO and the Entertainment Industry
April 23, 2021

Use of SEO in the Entertainment Industry

Apr 23, 2021
Devyani Paliwal
Devyani is an ACJ graduate with a bachelors in English Literature. A voracious reader since her school days, cinema aficionado and music enthusiast, she has been doing content writing for some time now.

Every industry out there is using SEO (Search Engine Optimization) these days to enhance visibility and up their sales, and the entertainment industry is no different. Not just this, it has been said that film production houses might just be lost if it hadn’t been for SEO. But how does that work? Keep reading to find out. 

Why is SEO Important? 

Even though most of our time on the internet is spent using social media (for most of us), search engines are still the ones that drive a significant amount of online traffic. It is this premise upon which SEO works. 

SEO is the process through which websites rank higher on SERPs (Search Engine Results Pages). This helps in improving their visibility as people are much likely to click on links listed higher since they trust Google’s judgment (or any other search engine). 

It is not easy to rank high on SERPs but on the flip side, it is really hard for other websites to replace you as well once you have managed it. Over time, your content will only receive more viewers without any investment from your side. This is what sets it apart from paid advertising. 

Role SEO Plays in Various Areas of the Industry

SEO is one of the pillars of modern marketing and is done primarily with the help of keywords that are used to optimize the content. In the entertainment industry, links and references sourced through critics, ticket hubs, as well as other websites are also used to improve SEO scores. 

This is to get more traffic and get conversions in the form of tickets and merchandise sales. Also, since there is so much content already present on the internet, it becomes difficult at times to provide every movie a decent competitive edge and this is why SEO becomes even more pivotal.

The role of SEO in different areas of the entertainment industry are:

In the Business

Owing to certain technical aspects of SEO, many people give up before even trying their hand at it. This is a grave mistake. Everyone who is striving to establish a presence online should learn it because the results will be worth it. 

Even if you don’t have a good customer base, SEO will help you in rising among the ranks and ranking higher. When considering the business aspect of movie production companies, there are certain that should be kept in mind when the SEO strategy is being developed:

  • When it comes to social media, different platforms have different restrictions. Also, they require different formatting styles. 

  • Legal issues need to be kept in mind when posting content such as photos or videos. 

  • Collaborating with influencers can be really helpful as it will help in building your credibility and increase your visibility.

  • Building good working relationships with bloggers as well as website owners is important.

As mentioned above, optimizing websites using the right keywords can help in driving a lot of organic traffic and if you use conversion links as well on these web pages, conversions or the number of people purchasing stuff will also go up. Entertainment marketing is another avenue that can be actively explored. 

In Movie Marketing

As we already spend so much time online, social media marketing is intrinsic since it helps to make content viral. Using keywords then, when creating content such as trailers and posters, expands their reach as well. 

Then if people use those words, that content will keep popping up and only keep it relevant and fresh in the minds of the people. This is why not just SEO, other channels of digital marketing are also important since they work together to get you the optimal results.  

In the Greater Entertainment Industry

The greater industry refers to all the entertainers such as DJs, authors, etc. and they should take note of how exactly production companies take the help of social media and SEO to expand their reach. In particular, how they leverage social videos such as trailers and behind-the-scenes content to get more traction.

When people see a trailer of a film, this leads to a discussion and then their followers also end up doing the same. This leads to a lot of free marketing and can help in saving a lot of money which would have been used in marketing. 

Another thing to remember is that using keywords in hashtags and other online content is important and this is something that the film industry has been doing quite well. Everyone should take note. 

Conclusion 

Therefore, the main takeaway from this article is that SEO is an important tool that should be present in the arsenal of all those who are trying to establish themselves online. Even the entertainment industry, which we all like to believe can just leverage word of mouth to do their marketing, are actively using it since it's not just relevant but highly effective as well. 

To understand the various applications of SEO and other aspects of digital marketing, don’t forget to check out Digital Ready’s Blog section. Further, go over the various digital marketing courses that we offer and take your first step towards becoming a digital marketer. 

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