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Home > Digital Marketing Blog > Top Off Page Optimization Techniques for Small Business Website

Top Off Page Optimization Techniques for Small Business Website

Rizwan Ahmed
September 29, 2017

Search Engine Optimization is a procedure used to increase traffic to a website by obtaining a high-rank in the Search Engine Results Page (SERP) such as Google, Yahoo, Bing, and others. SEO has two techniques to improve the website ranking in SERP called on page optimization and off page optimization.

On Page Optimization

It refers to all the procedure that we do within site such as title, description, image, content, keyword, internal linking, external link, etc. Overall the on page technique means building or structuring site to be search engine friendly.

Off Page Optimization

Off page optimization is a method which helps the website to boost its ranking position on the search engine results page (SERP). These off page factors work outside the boundaries of the web pages. It is a time-consuming and regular process.
Off page optimization techniques includes, generating quality backlinks to your web page from the social media, authority sites, social bookmarking and from another source.

Top Off-Page Factors

Acquire Quality Links from High Domains

If you could only focus on off page optimization in SEO, it should be building quality links. Google recently announced the top factors it looks at when ranking web pages is quality links. Some useful methods for obtaining links include guest posting on authoritative sites, submitting to high-quality directories, or getting links through campaigns.

SEO and Social Media Conjunction

The Google search bots may not crawl into social media pages; we find that the informative social media post, thriving with better engagement and shares, tend to do great. The more shares we get, the more people are interested in the content. Most of the business is running multi-channel marketing strategies; it is better to boost the homegrown rich content at least once per week on social media. It’s easier to focus on a promotion run through social media, we can use a tool like Hootsuite, Social pilot, Co-scheduler, and Buffer to schedule posts. Search engines take social signal as an essential metric for ranking web pages.

Social Bookmarking Sites

Social bookmarking websites are one of the greatest platforms to promote your content. When you bookmark your blog post or web page on popular social bookmarking sites, you get traffic to your web page or blog. Here are few social bookmarking websites:

Forum Submission

Join in forums that are related to your business website and make a connection with that community. Engage and give a reply to threads, answer people’s questions and give your suggestions. Active participation in online forums always does wonders to get traffic to your site.

Enhance Your Pages

Most of the people give importance to link building when it comes to off-page optimization. However, too many people beg, bother or buy process for link building from other websites. Instead, create rich content pages that most people likely to link them.

Question and Answer

Join PR question and answer sites and search for topics related to your business, blog or website and give clear answers to those questions. By providing your site link to answers you have given, will always help in bringing more traffic to your site.

Video Submission

If you want to engage the target audience, you can't miss out video submission, make an attractive video and navigate to famous video submission sites. Give a proper title, tags, reference links, and description. It is one of the most beneficial off page optimization to get quality backlinks because most of the video submission websites have high PR.

Infographics Submission

Make innovative infographics. These days, infographics are becoming popular on the internet. Submit your infographics on infographics submission sites and give reference links to your web page or blog.

RSS Feed Directory Submission

RSS Feed Directories is the excellent source to get backlinks for a multi-niche blog or any particular website. These sites help to get traffic to your site if the blog contains informational content for users. These directories sites publish every new post of your blog using the blog feed.

Press Release Submission

Press Release Submission is another off page optimization techniques, which is accessible and useful to rank your blog better in SERPs and get quality backlinks. Create a list of press release submission websites and submit a press release on these sites.

Blogging

Blogging is necessary to promote your company or website online. Write an original and informative content of your own for your site and share it on multi channels. This is one of the best off page optimization technique.

Widget or App Development

Develop interactive application or widget, and publish them on your blog or website or in other social networking sites. Invite your friends to play or vote that application or widget, it is also one of the best off page optimization in SEO to increase traffic to the site.

Document Sharing

Create unique and attractive documents relating to business or blog. The documents should have fresh content and should be in either ppt or pdf formats. This off page optimization strategy helps you to acquire quality backlinks. Submit this ppt or pdf documents in the high authority documents sharing sites and get quality backlinks and drive traffic to the website.

Final Thoughts

Be careful about these off-page optimization techniques before applying them to your blog. At first focus on, on-page SEO because if your site has a powerful on-page SEO foundation, it allows you to present your desired digital connections. Proper On-page and off-page optimization work will give a better position to your website in SERP.

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