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Top Influencer Marketing Platforms

Top Influencer Marketing Platforms
January 29, 2018
Sonal Sai

Now, have you ever gone online, and you see your favorite celebrity advertising a product? So, you go like, "Okay, XYZ is promoting this product, I bet it must be great! I gotta check it out!" This situation is a part of Influencer or Affiliate Marketing, where the celebrity, or any known figure for that matter, is the "Influencer," and the audience is the "Influenced". The reason why it is called "Influencer Marketing" is that this marketing strategy allows the collaboration of brands and celebrities, who are known to have a high online presence and a huge follower base. These celebrities are called influencers because they influence or encourage the audience to avail a product or a service which they believe can benefit the society. With the rise in such a brilliant marketing strategy as Influencer Marketing, there is also an increase in influencer marketing platforms, which are symbiotic to both influencers and the audience. Before I list out some of the top influencer marketing platforms, let me walk you through some basic information about Influencer Marketing.

Types of Influencers

Mega Influencers

They are celebrities, say sportspersons, or actors, or anyone who is famous on a national or a global basis. These influencers have more than one million followers. However, the engagement rate is usually in the range of 2%-5%. With comparatively low brand relevance, mega influencers generate very little audience action.

Macro Influencers

With about 10000 to 1 million followers, macro influencers are the best-chosen influencers to encourage people to opt for a product or a service or a brand in particular. Macro influencers have an average engagement of about 5%-25% per post, and usually, influence people regarding a specific field.

Micro Influencers

Consisting of people who are basically everyday consumers or users of a product, service or brand, these influencers gather as much as 25%-60% engagement per post, where each post is mostly based on the influencer's personal experience with the particular product or brand. Micro influencers have 500-10000 followers.

So, if you are an influencer, then you know which category you belong to, and if you are a brand looking for an influencer, you can easily decide whom to choose based on your requirements. So, let’s head over to see why influencer marketing is a big thing today.

Benefits of Influencer Marketing

Influencer Marketing is Cost-efficient

If you are wondering how paying money to a celebrity or any such influencer can save your money, let me tell you that while spend bits and pieces in various marketing strategies which may or may not give results, streamlining your money and spending your money on an influencer campaign can save you a lot of money as compared to the summation of all the expenditures that occur when you spend your money on various marketing tactics. Plus, you get easy results.

Influencer Marketing has Better Reach

Like I already said, influencers have a high audience base. This means, when an influencer promotes your product or your business, there is a huge audience that sees the promotional campaign, which makes them aware of the presence of your brand.

Influencer Marketing Drives Better Engagement

One of the best things about influencer marketing is that it not only helps your brand in reaching out to a wide audience via influencers, it also drives significant engagement towards the post. The more the engagement, the better for your brand. However, the engagement depends on the level of the relevance that the influencer puts forward concerning your business.

Influencer Marketing Helps Improve Search Engine Ranking

With the efficiency that influencer marketing possesses, one of the greatest things about it is that it leverages the search engine ranking of a brand's website on a search engine results page. A great and a relevant influencer marketing campaign can generate a lot of audiences, a lot of engagement, and a greater search engine visibility and rank.

Influencer Marketing Builds Trust and Credibility

For customers today, when it is really easy for them to compare between various products of the same type to make a decision, it’s really tricky to be able to trust a brand in the beginning. Using an influencer assures people that the influencer has used the product or the service personally, and because of their positive personal experience, they recommend their users to use it. This builds greater trust and credibility among the users.

Best Practices for Influencer Marketing

If you are looking forward to collaborating with influencers to promote your brand, then, like every other field, you have to follow certain best practices for influencer marketing.

Narrow Down Your Influencer

As effective as influencer marketing is, it is also important that you choose the right kind of influencer to collaborate with for your brand. For example, let's say your company produces spike-soled shoes, which prevent slipping on fields. Now, collaborating with a famous singer to promote your product would not only be a foolish thing to do, but it would also generate low or negative credibility from the audience. For such a product, your best choice should be footballers or any athletes.

Locate Your Influencer

It is essential that after narrowing down on your shortlisted influencers, you need to locate your influencers. You need to check which influencer has more online presence and on which platform is he/she more active on, in order to get the best possible results. There are websites like BuzzSumo, Find Your Influence, Little Bird, etc. that help you find your required influencers in the field you want to.

Build a Relation with the Influencer

When you have finally decided upon a influencer, don’t just jump into asking them to promote your product. Engage with their content for a while, build a base relation, and when the right time comes, lay out the proposal. Tell them why you think they can best represent your brand, and why they should trust your product.

Keep in Touch with Your Influencers

Once your influencer marketing campaign is done, don’t cut off ties with the influencer. That only leads to a bad impression about you and your brand. Stay connected. Keep engaging with their posts and maintain good terms, because you might always need them back in your team.

Check Your Influencer Campaign

At the end of the day, the results of your marketing campaign matter. It is the results that depict whether the campaign is working positively or not, and how it could be improved.

Top Influencer Marketing Platforms

Now that you’ve a basic understanding of how influencer marketing works, let’s move on to learn about some of the top influencer marketing platforms, which can help you come across influencers for your business, or help you register yourself as an influencer.

Open Influence

Earlier known as InstaBrand, this massive influencer platform is now known as Open Influence. With a mission to give brands a human voice via content, Open Influence is a database of over 100,000 influencers from Instagram, Snapchat, Facebook, Twitter and YouTube. On Open Influence, the primary focus is towards mobile-based social networks such as Instagram and Snapchat. It basically works like a search engine, with emphasis on keywords, thus providing brands with the best possible influencers.

Mustr

If you exclusively want to go for journalists or bloggers as influencers for your brand, then Mustr is your place. Mustr helps you find and utilize useful and effective PR for your brand. This influencer platform stores the details for influencers, who are basically journalists and bloggers. Unlike most influencer platforms, with Mustr, brands can either share influencer details with their teams, or send direct press releases from Mustr.

Traackr

Dating back to 2008, when influencer marketing was not even a common word, Traackr is one of the oldest and the largest influencer marketing platforms. With the constant development in the field of digital marketing, Traackr has been up-to-date over the years. The prime job of this massive influencer platform is to help medium-sized businesses find the apt influencers and maintain good connections with them. The list of influencers is includes both computer-generated and human inputs, and has a hybrid database. It also lets you track influencers in real time.

Advowire

Hailing from parent firm HireInfluence, Advowire is a self-serving influencer platform that works with influencers from all over Instagram, Facebook, Snapchat, Twitter, Pinterest and other social media marketing websites. Working for companies of all sizes, this marketing firm allows businesses to collaborate with influencers based on varied ranges of costs.

FameBit

With initial focus on video content, FameBit has now expanded to work with influencers from Tumblr, Facebook and Twitter. The unique thing about FameBit is that influencers on the platform find brands that suit them the best. The platform is open to both influencers as well as companies.

Influencer marketing is a great technique to increase the presence of your brand, because along with all the benefits that it provides, it also guarantees great results for the brand. So, is it going to be your company’s next marketing strategy?

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