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Top Career Options in Digital Marketing

Top Career Options in Digital Marketing
April 15, 2019

Top Career Options in Digital Marketing

Apr 15, 2019
Soundarya Durgumahanthi
Soundarya is a Digital Marketer

Every morning, before you get down from your bed and start your daily chores, you’re wide awake, reading news, laughing at the social media memes or sway away from the irritating ads that interrupt your reading. Ever thought what would a career in these particular fields would be like? Interesting, right? Well, if you have made your choice, the answer is Digital Marketing.
 
A career in Digital Marketing encompasses all the marketing efforts via electronic media.  Working as a digital marketing professional would require you to connect to your target audience by leveraging digital marketing channels such as search engines, social media, email etc. Digital Marketing doesn’t end there. Each of the segment under digital marketing requires varied skills and numerous job roles. 

Wondering about the hell lot of career options in Digital Marketing? You have all your queries answered right below. Here are the top career options in Digital Marketing. 

 

Content Marketing 

Copywriter

Innovative Copywriters are hired by agencies both for full time and freelancing to create marketing ideas. They convey the words and verbal content that goes well with the visual components. Copywriters usually work in close association with art directors and have heaps of contribution to the visual viewpoints. Many publicizing organizations designate them in the creative group. 

The job roles and responsibilities of a Copywriter would include:

  • talking about the client's goal and target gathering of audience. 
  • conceptualizing visual thoughts with different individuals from the creative department. 
  • composing and exhibiting a couple of alternatives to clients.
  • Creating and altering the taglines and slogans until the client is fulfilled. 

Pay Scale 
The average pay for a Copywriter in India is Rs 2,98,315 per annum. Copywriter job roles related to high salary are usually in Social Media Marketing and Advertising. Many copywriters skip to different job roles in the content marketing field if they have over 10 years of experience.


Content Strategist

To put it plainly, Content Strategists make content for brands. Their job is to create content for a specific brand that reverberates with [an] existing fan base, yet is engaging enough to garner views of overlooked target audiences. Content strategy is the science behind the emotional and personalized product ads you see on screen. 

The job roles and responsibilities of a Content Strategist would include:

  • develop a content strategy based on the client's goal and objectives.
  • deliver engaging content throughout the project lifecycle.
  • conducting a quality analysis of content present online.
  • creating editorial calendars.
  • manage other freelancers and employees under the content department.

Pay Scale 
The average pay for a Content Strategist in India is Rs 4,69,035 per annum.

 

Content Writer 

Apart from writing content, Content Writers are responsible for making sure a  website’s pages and content are perfect and SEO-friendly. Setting the overall tone of the site, and deciding what to include and exclude from a website based on specific keyword research and incorporating engaging content are other tasks of a Content Writer. 

The job roles and responsibilities of a Content Writer would include:

  • Examining industry-related topics (joining on the web sources, meetings, and studies). 
  • Composing a write-out to promote the products and services of the organization.
  • Proofread and Edit Blogs prior to publishing.
  • Conducting Keyword research and imbibe them in the blog posts and website content.
  • Planning drafts utilizing Content Management Systems.

Pay Scale 
The average pay for a Content Writer in India is Rs 2,47,710 per annum.

 

Content Marketing Manager

Content Marketing Manager has the difficult job of promoting a business through engaging content and stories. Fitting into a Content Marketing Manager's role requires tremendous exertion. Apart from being outstanding content writers, they should almost certainly deal with all the creative assets in an organization and identify the ideal approaches to use words as a means of promoting a business.

The job roles and responsibilities of a Content Marketing Manager would include:

  • Breaking down the content analysis of competitors.
  • Framing content as per the target audience. 
  • Making a content marketing plan. 
  • Making publication timelines.
  • Actualizing and planning content marketing tools. 

Pay Scale 
A Content Marketing Manager in India has an average pay of Rs 6,75,634 per annum.

 

Freelancers

If you’re well versed in the work you do, a career in freelance content writing can work wonders. You can do all sorts of content writing at home and earn a decent income. 

The job roles and responsibilities of a freelance Content Writer would include:

  • Create engaging content to market a company’s products and services.
  • Write and edit blog posts and proofread before publishing them.

Pay Scale 
A Freelance Content Writer in India has an average pay of Rs 2,28,000 per annum.

 

Bloggers

If you know a lot about a specific niche, you can publish your passions, interests and ideas in your own way, through blogging. There are several blogging applications through which you can create your blog and share your knowledge, experiences or the latest news, all for free. 

The roles and responsibilities of a Blogger would include:

  • Creating content for the blog and regularly updating it.
  • Making sure that the content is SEO-friendly. 

Pay Scale 
Depending on the traffic your website or blog attracts, your earnings can vary from a few thousand to some lakhs. 

 

Social Media Marketing 

Social Media Marketing Manager

A Social Media Marketing Manager administers the company’s online presence by manipulating social media handles. As companies are spending tons of money on online marketing, a Social Media Marketing Manager can help the company connect with the target audience, and turn them into regular customers. 

The job roles and responsibilities of a Social Media Marketing Manager would include:

  • Manage day-to-day social media activities on different handles. 
  • Engage in social media conversations wherever there is a relevant topic.
  • Map out a comprehensive marketing plan proved by testing and metrics.
  • Monitor new trends in social media tools and apply them.
  • Identify threats and opportunities in audience-generated content mentioning the company. 
  • Monitor the best practices for measuring the impact of social media campaigns. 
  • Maximize the results of effectiveness by analyzing, reviewing, and reporting campaigns. 

Pay Scale 
Where experience strongly influences this job, a Social Media Marketing Manager in India has an average pay of Rs 4,49,976 per annum.

 

Market Research Analyst 

Market Research Analysts evaluate customer inclinations and interests to enable companies to choose how to shape, publicize, and advertise their products and services. Market Research Analysts translate the information they have gathered from surveys, forums and interviews, and ​organize the data into factual tables and reports. Their investigations and research make a visual of industry patterns and competitors with the goal that companies can anticipate how products and services will toll in the commercial world.

The job roles and responsibilities of a Market Research Analyst would include:

  • Analyze buyer persona and build analytical models.
  • Design research methodology and develop plans.
  • Devise methods for collecting data, thereby forecasting future buying trends.
  • Help determine potential markets, product demand, and market products or services on that basis. 

Pay Scale 
The average pay for a Market Research Analyst in India is Rs 3,51,516 per annum.

 

Promotions Manager 

Promotional Managers are in charge of arranging and overseeing opportunities to promote their organizations' services and products. Promotions can help increment momentary deals and improve the aftereffects of other advertising programs. Promotional Managers work closely with different individuals from the advertising group to conceptualize and create the right kind of promotions.

The job roles and responsibilities of a Promotions Manager would include:

  • Work with sales and product development team to create promotions.
  • Develop and launch contests that would increase the company's presence.
  • Use social media sites such as LinkedIn, Twitter, and Facebook to market promotions to various businesses.
  • Plan advertising campaigns and oversee media buying.
  • Oversee the whole advertising and promotion processes while identifying the potential markets. 

Pay Scale 
The salary of a Promotions Manager in India starts from Rs 20,05,959 per annum.

 

Google Ads 

PPC Executive

A PPC Executive helps with the creation, streamlining and promoting PPC campaigns as coordinated by the Marketing Team. Reporting to the PPC Team Leader, they will be in charge of conveying client engaged PPC campaigns to achieve the attention of target audience. 

The job roles and responsibilities of a PPC Executive would include:

  • Plan, streamline, actualize and oversee paid campaigns to engage customers. 
  • Guarantee PPC campaigns upgraded by brief and the best practices. 
  • Create close and long-lasting PPC campaigns that are highly relevant to the potential customers/target audience.
  • Oversee medium to vast measured PPC budget plans. 

Pay Scale
The average pay for a PPC Executive in India would range from Rs 2.5 - 4 lakhs per annum.

 

PPC Account Manager

A PPC account manager will be in charge of numerous high volume accounts, including campaign strategy, keyword research, and bid administration. He executes methodologies that expand efficiency and streamline campaigns to achieve ROI targets. 

The job roles and responsibilities of a PPC account manager would include:

  • Creating and actualizing successful PPC campaigns to hit objectives and ROI, both in the present and long haul. 
  • Overseeing PPC budget plans, while building and reinforcing platform accounts and key connections. 
  • Tracking daily, weekly and monthly KPI's for improvement in performance.

Pay Scale 
The average pay of a PPC Account Manager would range from Rs 16,76,628 per annum.

 

PPC Manager

A PPC (Pay Per Click) Manager runs PPC campaigns and monitors paid search budgets to ensure the company’s online marketing efforts have the highest possible return on investment (ROI).

The job roles and responsibilities of a PPC Manager would include:

  • Launching and upgrading PPC campaigns.
  • Observing budget plans and administering search platform accounts. 
  • Following KPIs and creating helpful reports for the board. 

Pay Scale  A PPC Manager in India would earn about Rs 7,78,784 per annum based on experience.

 


PPC Analyst

The PPC/Paid Search Analyst is in charge of regulating and overseeing Pay Per Click campaigns for clients. The PPC Analyst can rapidly comprehend and bolster activities that will add to the achievement of client's business objectives.

The job roles and responsibilies of a PPC Analyst would include:

  • Perform day to day account management of the profiles on Google Adwords.
  • Aid in monitoring keyword bids and keep a record of budget spending. 
  • Oversee and keep updates for extensive keyword records.

Pay Scale 
The average pay of a PPC Analyst in India is Rs 2,33,306 per annum.

 

Email Marketing

Email Marketing Manager

 An Email Marketing Manager uses email specialized tools to showcase an brand’s value, enhance brand awareness and promote its products/services. They are specialists in the use of email communications and create advertising methods and promotion strategies to execute campaigns that effectively draw in the audience and eventually drive benefit.

The job roles and responsibilies of an Email Marketing Manager would include:

  • Dealing with the general campaigns controlled by the organization. 
  • Providing mailers with the email content.
  • Arranging and creating the structure of the Emails to be sent. 
  • Using the split test and A/B strategy for testing the parts of the campaign like the content and the pictures. 
  • Categorize the intended target audience that will be incorporated into the campaign. 
  • Screen the execution of other employees. 

Pay Scale 
The average salary of an Email Marketing Manager in India is Rs 4,62,762 per annum.

 

Email Marketing Specialist

The Email Marketing Specialist is in charge of the everyday, hands-on execution of email marketing and promoting programs in the organization. This incorporates responsibility for setup, support, and quarterly audit of recurring and activated email correspondences. Furthermore, an email marketing specialist keeps up a present comprehension of the best email marketing practices and applies them to the execution of email campaigns in a joint effort with the Direct Marketing Manager. 

The job roles and responsibilities of an Email Marketing Specialist would include:

  • Building email campaigns, database choice, HTML introduction and quality confirmation of every single outbound email campaign. 
  • Performs everyday email marketing practices including, however not restricted to, email campaign set-up, planning, testing, labeling and providing dynamic content driven campaigns. 
  • Troubleshoots specialized issues identified with HTML formats, list division and different parts of email execution, as required. 
  • Stays side by side of and prescribes email marketing best practices with coding, structure, and testing of email campaigns.

Pay Scale 
The average salary of an Email Marketing Specialist in India ranges between Rs 2.5 - 4.5 lakhs per annum.

 

Email Marketing Campaign Analyst

An Email Campaign Analyst estimates the execution of the number of email campaigns and plan reports recommending the measures that must be taken to improve the performance of the email campaign. 

The job roles and responsibilities of an Email Marketing Campaign Analyst would include:

  • Recommending and thinking of new ideas for the Email Marketing campaigns. 
  • Improving the databases. 
  • Take in charge of the content group and work with the manager too. 
  • Sort out and store the information with the goal that it tends to be additionally used in the campaigns. 

Pay Scale 
The average salary of an Email Marketing Campaign Analyst in India is Rs 4,20,061 per annum.

 

Email Marketing Consultant

An Email Marketing Consultant is a person who has picked up skills in the field with time and experience and is presently fit for informing firms on the issues regarding Email Marketing campaigns. Along these lines, the essential occupation of an Email Marketing Consultant would require him to provide with the most proficient methods to effectively run a campaign. 

The job roles and responsibilities of an Email Marketing Consultant would include:

  • Help with the various aspects of email marketing like on-location targeting, client re-targeting, improve email campaign performance, etc..
  • Use data and information for accomplishing the objectives set by the organization.
  • Help the organization in acquiring quality leads by using viable Email Marketing tips.

Pay Scale 
The average salary of an Email Marketing Consultant in India ranges between Rs 3 - 5 lakhs per annum.

 

Email Marketing Executive

The role of an Email Marketing Executive includes creating newsletters, managing email databases, and running email campaigns end-to-end. An Email Marketing Executive usually reports to the Email Marketing Manager, who provides with the guidelines and gives his final consent on the campaign. 

The job roles and responsibilities of an Email Marketing Executive would include:

  • Planning out the day-to-day email marketing campaign prerequisites.
  • Editing and scheduling Emails.
  • Reporting the marketing manager on the leads created through Email Marketing campaigns.
  • Updating the marketing manager with weekly and monthly reports.

Pay Scale 
An Email Marketing Executive in India earns around Rs 1.8 - 2.5 lakhs per annum.

 

Email Marketing lead Generator

An Email Marketing Lead Generator generates quality leads for the mailers. He develops a marketing process for stimulating and capturing a potential customer’s interest in a product or service to develop a sales pipeline.

The job roles and responsibilities of an Email Marketing Lead Generator would include:

  • Make email workflow campaigns to promote services.
  • Make, test and schedule email and SMS campaigns. 
  • Guarantee that emails are delivered and conveyed appropriately to the target audience. 
  • Report on primary email and SMS campaign measures for appropriate structure and format.

Pay Scale 
An Email Marketing Lead Generator in India earns about Rs 1.8 - 2.0 lakhs per annum.

 

SEO

SEO Specialist

A Search Engine Optimization (SEO) Specialist analyzes, reviews and improves websites and website content to make them search engine friendly, which means imbibing keywords on the website to increase traffic. 

The job roles and responsibilities of an SEO Specialist would include:

  • Conduct on-site and off-site analysis of the SEO competitors of clients.
  • Use Google Analytics, and Webmaster tools like Search Console to analyze performance of the websites and make actionable reports.
  • Assist the content team in imbibing majorly searched keywords into the website. 
  • Create on-site and off-site SEO strategies for the online presence of clients’ business. 

Pay Scale 
An SEO Specialist in India would earn about Rs 1.8 - 4 lakhs per annum.

 

SEO Executive

The SEO Executive implements SEO and social media strategies for the businesses of clients. An SEO Analyst needs to understand and support initiatives that will enhance the online presence of the client’s brand.  

The job rolesa and responsibilities of an SEO Executive would include:

  • Keep updated on the new SEO and Social Media Trends.
  • Carrying out detailed keyword research on client’s industry specifications.
  • Assist the content department in providing SEO-friendly content.

Pay Scale 
The average pay of an SEO Executive would range from Rs 1.8 - 4 lakhs per annum.

 

SEO Analyst

The SEO Analyst implements SEO and social media strategies for the businesses of clients. An SEO Analyst needs to understand and support initiatives that will enhance the online presence of the client’s brand.  

The job roles and responsibilities of an SEO Analyst would include:

  • Perform keyword research with respect to industry requirements and optimize existing content.
  • Provide SEO analysis regarding the structure of websites and webpages. Provide and execute strategies for content development with respect to SEO goals.
  • Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools).

Pay Scale
An SEO Analyst in India would earn about Rs 1.8 - 2.5 lakhs per annum.

 

Link Building Expert

SEO Link Building Experts help increase their company's internet profile by securing hyperlinks to their website or getting external links from other websites that relate to specified company's services.

The job roles and responsibilities of a Link Building Expert would include:

  • Writing emails to website owners to provide links to the company website.
  • Develop strategies to increase the company's online profile through marketing and promotion. 
  • Work with web developers and web designers to ensure that online content will get a high ranking from search engines. 

Pay Scale 
An SEO Link Building Expert in India would earn about Rs 1.8 - 2.5 lakhs per annum.

 

SEO Consultant

An SEO Consultant examines and audits websites and their links to provide direction and suggestions to clients to enhance their brand presence online.

The job roles and responsibilities of an SEO Consultant would include:

  • Keep updated on the new SEO and Social Media Trends.
  • Carrying out detailed keyword research on client’s industry specifications.
  • Provide detailed SEO analysis on the client’s industry specifications.

Pay Scale
Based on experience, an SEO Consultant salary would go upto Rs 30 lakhs per annum.

 

SEO Project Manager

An SEO Project Manager is in charge of all the SEO related activities and reports at the end of the day to his superiors about the work progress. 

The job roles and responsibilities of an SEO Project Manager would include:

  • Understand industry trends and plan Keyword Research & Strategy.
  • Prepare project plans while coordinating with the staff.
  • Track campaign progress and deliver reports on-time to the superiors.

Pay Scale 
The average pay for a Search Engine Optimization (SEO) Manager in India is Rs 4,14,859 per annum.

 

SEM Specialist

SEM Specialists use techniques such as website and landing page optimization and work with various methods of Search Engine Advertising to ensure that when audiences search for specific and relevant content using internet Search Engines, the websites for the organizations they work for appear within the top sponsored results.

The job roles and responsibilities of an SEM Specialist would include:

  • Understand industry trends and plan search engine marketing methods.
  • Prepare content according to SEO keyword research.

Pay Scale 
The pay scale of an SEM Specialist in India would range from Rs 2.5 - 4 lakhs per annum.

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