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Top 25 Email Marketing Interview Questions & Answers

Top 25 Email Marketing Interview Questions & Answers
January 4, 2019

Top 25 Email Marketing Interview Questions & Answers

Jan 04, 2019
Soundarya Durgumahanthi
Soundarya is a Digital Marketer

Let’s face this. Email marketing is the most underrated topic in Digital Marketing. Rather than conveying useful tips to potential customers, company emails trigger annoyances that steer them away directly to the spam folder. With new technological advancements in social media platforms, emails are somewhere buried deep under all these new apps.

What if someone says that you were living in a wrong notion till now? Read this.

Yes, you read it right. The user accounts for email marketing is tripled when compared to Social media marketing channels. Plus, email marketing is the only business language as it is a personal medium.  

So, now if you are now thinking of responding to that Email Marketing Interview Call letter, make sure you're through with these 25 Email Marketing interview questions to ace that interview.

This blog post covers some of the most important and latest Email Marketing Interview Questions and Answers right from basics to advanced level, so, let us unleash the treasure of Email Marketing via below given 25 questions-

What is Email marketing?

Marketing using electronic mails sent to potential customers, to build a relationship is known as Email Marketing. It is a direct form of marketing which uses emails to promote the product or service and is aimed to reach those customers who would be interested in your business well informed.​

What is the need of  E-mail marketing in this era of social media?

There are numerous social media platforms accessible, yet email marketing gives numerous different advantages over social media marketing. A portion of the benefits are  

  • Drawbacks of Social media: It's a bit much that your targeted audience is available on a social networking platform. Ninety-four percent of web customers use email, so there are more odds of individuals seeing your email when compared to the social networking page.
  • Customization: Through social media platforms it is beyond the realm of imagination to expect to send customized messages while you can do this in the email. It offers a unique touch which expands the odds of change.
  • Target Audience: By mailing, you can contact the right target group of onlookers as you can segment them according to their age, pay, likes, and so forth.
  • Reporting and Analytics: You can know the open rate, bounce rate, conversions, click-through rates which the email offers for detailing and examination.
  • Opt-In email: This is the email which is sent to the recipient with his/her authorization. Here the answer or change rate is higher, and it demonstrates that you value the recipient's privacy.

How Many Emails Should I Send To My Customers?

Sending messages two-three times each month will leave enough time in the middle of messages that will prevent you from being irritation and enable you to focus on your potential client according to their benefit though, picking four times each month would offer you week after week consistency.

You can likewise build the recurrence of sending messages however you should have a tight check over open and withdraw rates. You ought to be set up to diminish your mail sending recurrence if you watch a decrease in your engagement.​

What is the best time to send e-mails?

The most general answer to such tricky Email Marketing Interview Questions is early mornings and weekends. Note that those days and times are responsible for most numbers of unsubscribes and bounce as well.

Therefore, to be on the safe side, try Wednesday afternoons. Or else, try using different days and times to find out the time that works best for your target audience as every person, email lists and recipients vary.

What is the difference between hard and soft bounce email?

An email bounce occurs when the email cannot be delivered to the email address you intended to send it to.

Hard Bounce: Hard bounce is an email message with a permanent delivery failure. It could be due to an incorrect or invalid email address, old domain, etc.

Soft Bounce: Soft bounce is an email with a temporary delivery failure. This could be due to a temporary problem with the recipients' server like a full mailbox, typed incorrect email address, etc.

What is an e-mail header?

An email consists of three essential components:

Envelope: Internal process by which the email is enrooted
Email Header
Main Body: Text Contents

The first part of an email message is called an e-mail header. It contains information like the subject of the email, the sender, the date, which are compulsory. The optional headers are Subject and CC which are very commonly used. When the email is forwarded the date, time, subject become one of the headers with the body of the email.

What are the metrics used to measure the success of an e-mail campaign?

The choice of metrics here would depend upon the goals of the campaign. Other than those, the commonly used metrics to measure the success of a campaign are

  • Open Rate
  • Click Rate
  • Subscription Rate
  • Reply Rate
  • Conversions
  • CTR ( Click through Rate)
  • Increase in website traffic
  • Increase in referral business

How can you Grow Email Subscriber List?

The accomplishment of email advertising is straightforwardly corresponding to the email list that you make which is the reason growing an email endorser list is such an essential inquiry question for email showcasing. The absolute best methods to develop Email Subscriber List is-

  • Making wonderful email content
  • Empowering your present email supporters of the offer and forward your messages
  • Revitalize an old email list with a selecting campaign.
  • Make another lead gen offer — like a free eBook or whitepaper — and expect guests to give their email delivered to download it
  • Utilize your Social Media Page to advance distinctive offers
  • Connection to offers that catch email information exchanges all through your site
  • Gather email addresses at disconnected occasions like public exhibitions and import them into your database, and so forth.

What are the different types of Email Marketing Campaigns?

Below given are the four types of email marketing campaigns that are essential. So, let's get into the details-

Newsletter: It can be defined as a regularly distributed email campaign that updates your target customers about one main topic. When you wish to stay in touch with your regular customers, newsletters are the best option to use as they're quite good at driving back the traffic to your site.

Marketing Offer: When you wish to drive direct responses, marketing offers are the best. Marketing offers are good at displaying your latest stocks and convincing the target audience to make a purchase. Marketing Offer email campaigns are the best fit if your campaign offers a discount or any special promotion of your products or services as it includes a direct CTA for people to click-through to your site.

Announcement: Announcement Mails are used to announce a new product, feature, or service. They're useful in keeping your customers updated about your new launches.

Event Invitation: Event Invitation should be used for enhancing awareness of your event. These emails are sent to encourage your existing and potential customer to attend an event.

How to calculate the deliverability rate of Emails?

Email marketing jobs mostly focus on metrics. Thus, as a candidate, you must be aware of deliverability. It is one of the most common questions asked in an Interview.

The rate of email deliverability is the no of emails delivered to the target customers without any failure. You can also calculate this by using formula, i.e., Total emails Delivered/ total emails sent.

What are the top 5 pointers in an email checklist?

  • The purpose of the Email
  • Expected Response
  • Documents supporting your email should be attached
  • Precise subject line with the complete message
  • Run a spam check and customize the content accordingly

How to prevent email getting into SPAM?

You can do following steps to prevent mail from ending in SPAM;

  • Never use lots of colored fonts.
  • Only use one exclamation point at a time! Generally, avoid using the phrases to unsubscribe and to be removed in the message body.
  • Check if your domain name has been blacklisted.
  • Spam filters look to see how many messages you are sending at a time
  • If you want to deliver an essential message to multiple groups better to use BCC function
  • Keep the length of your subject under 45 characters.
  • Avoid using spam filtering words, punctuation or capital letters message in your content/subject.

What is the CAN-SPAM Act?

It tends to be comprehended as a law that sets the standards for business email. CAN-SPAM Act-

  • Builds up prerequisites for commercial messages.
  • Gives recipients the privilege to prevent you from mailing them.  
  • Spells out unforgiving punishments for violating rules.

Define Open Rates, Click-through Rates, and Unsubscribe Rate.

Open Rates refer to the number of people in an Email List who opened your email message. Usually, open rate is expressed as a percentage, and a 40% open rate would mean that of every ten emails delivered to the inbox, four were opened.

Click Through Rates
If anyone clicks on any of the links in your email, then that would be counted as a click. Click-through rate is measured as a percentage, and it can be understood as the number of recipients out of one hundred who clicked somewhere on your email
Your CTR would be 30% if 30 out of 100 people clicked on your link

Unsubscribe Rate
The no. of people who have unsubscribed from your emails are known as unsubscribes. Unsubscribe rate is thus defined as the number of people out of 100 who unsubscribed from the email message you sent

Explain Hard Bounce and Soft Bounce

Hard Bounces
Hard bounces occur when you send an email to an email address that no longer exists. Hard bounces are monitored by significant ISPs such as Gmail, Yahoo, Hotmail which why you should never ignore hard bounces.
It is advisable to remove people from your list after even one hard bounce.

Soft Bounces
A soft bounce occurs when your email lands in an inbox that is full. Your email is visible when the receiver deletes some of the emails from his mailbox.

Explain Complain or abuse rates

Complaint or Abuse Rate educates you concerning the customers who named your email message as spam. A protestation rate ought not to surpass 0.05 percent. The normal abuse rate is roughly .02 percent. However, it fluctuates with various businesses. To diminish grumbling rates, you should make the withdraw interface unmistakable. You require dependably to be thoughtful to your supporters regardless of whether they are leaving.

Explain Forward rate and Churn rate

Forward Rate tells about how often people open, read, and then liked your email message so much that they shared it with someone else. They're also known as “referral rates” or “share rates.” Having a social media sharing button in your email message would help increase the forward rate.

Churn Rate tells about the frequency through which your list is growing after the unsubscribes, hard bounce and complaints have occurred.
The average churn rate is approximately 25 percent per year that tells you that email lists are losing 25% of their subscribers per year. To keep your list same and equally valid, you need to add 25% new subscriber to your list.

What metrics and actions do you use to measure the success of a campaign?

Some of the metrics are Open Rate, Click Rate, CTR and conversions.

Explain Segmentation in Email Marketing.

Segmentation is the process where you slice your user base into segments to send emails your customers want to see.

There are many, many ways to slice your customer base, ranging from something as basic as RFM:

  • Recency (when did a customer last buy from you)
  • Frequency (how often does a customer buy from you)
  • Monetary Value (how much do they spend)

…to much more complex statistical models that try and factor in a whole range of historical data and future estimates.

Which practices are best for email subject lines?

In the 3-4 seconds, when somebody gets the chance to choose whether or not they will open your email, it's fundamental to affect. Best practices for titles are begging to be proven wrong, particularly when endeavoring to look at changed businesses and themes. Be that as it may, there are some ballpark best practices for headlines that you can feel sure about after.

Fifty characters is commonly a decent, safe standard guideline to pursue. Be that as it may, individuals have seen incredible accomplishment with headlines more than 70 characters and under 49, so don't hesitate to test. Different strategies that function admirably in titles incorporate making inquiries, numbered records, and personalization.

The best email headlines will, in general, be explicit, short and convincing. Set desires in advance and let the email content wrap up.

What Are The Advantages And Disadvantages Of Email Marketing?

Advantages of email marketing are:

1. Large audience.
2. Internet users check emails on a regular basis.
3. Return of investment generated can be huge if email marketing is planned the right way.
4. Most people are familiar with it as it is the primary and popular internet service.

Disadvantages of email marketing are

1. Filtering causes a large number of emails to be rendered undelivered.
2. Spamming in emails may lead to legal action against internet marketers.
3. Needs to be planned very carefully as minimal factors may lead to an email being rendered undelivered or filtered out.

What is the use of Automation in Email Marketing?

It is one of the best features that you could find in most of the service providers. It is handy if you want to make a massive blast of discount on a Black Friday or Happy New Year and so on. This feature automatically sends your email on the specified date and time.

After sending emails to the list, Tracking tracks the result of your email campaign and shows you its statistics. It answers the below questions.

  • How many customers opened your email?
  • How many have clicked on any link or clicked to any “Call to Action” button?
  • How many of them marked your email as Spam?
  • Who unsubscribed from your mailing list?
  • How many bouncing emails are still there?

What is the use of Landing Pages?

Email advertising is itself a useful asset, however, utilizing landing pages can be included in a favorable position. These are the pages which you put on your site through which customers can connect to from your email. Landing pages are a widely itemized picture of your email campaign with more data, more images, and even a buying option, to pull in beneficiaries in purchasing what you're moving.

Why use Landing Pages?

A landing page is a complete page with various connections. It performs the below jobs.

  • It will include additional clarification past your email copy.
  • It will feature your products.
  • It will give your recipients tip lists.
  • It will attract the beneficiaries to your Website.
  • It will drive the campaign traffic towards the landing page.
  • It will analyze the success of a campaign.

What's the average CTR for B2B and B2C emails?

B2C emails are substantially more liable to be opened and have a 19.7% open rate contrasted with 15.1% for B2B. Be that as it may, B2B messages win on commitment, with an effective clicking rate of 3.2% compared with 2.1% for B2C emails.

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