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Top 15 Most Essential Analytics Tools You Must Know To Grow Your Business

Top 15 Most Essential Analytics Tools You Must Know To Grow Your Business
November 26, 2019

Top 15 Most Essential Analytics Tools You Must Know To Grow Your Business

Nov 26, 2019
Anirban Chakraborty

Anirban is a Digital Marketing lover and enthusiast writing for his own blog and for other companies from India and Abroad He has 7+ years of experience in Marketing including B2B, B2C, BTL, Branding, ATL, Strategy, Client relationship, team management as well. He is motivated and working in the area of digital marketing now. He Simply enjoys and loves to work in digital marketing.

In this article, I am going to talk about the top 15 analytics tools you must know to grow your business. There are a lot of tools in the digital marketing world. The right set of analytics tools can help smoothen your digital marketing process. With the right tool, you will be able to analyze user behavior, understand the gaps in the user journey and fix the issues.
Fasten your belt, here we go!

 1. Google Analytics

Google Analytics

Google Analytics is the most popular free web analytics tool. You are allowed to analyze the visitor's data in-depth on your website. It helps you to shape your business strategy to provide valuable visitor insights. Google analytics combined with four components like data collection, configuration, data processing, and reporting.
Google Analytics offers the following three scopes:

  • Page
  • Session
  • Visitor

Google Analytics helps you to: 

  • Figure Out Where Your Audience is Going By Tracking Outbound Links
  • Get Real-Time Statistics
  • Track Social Media Buttons
  • Create Custom Campaign URLs to Track the Effectiveness of Link Building Campaigns
  • Use Custom Variables to Refine Data
  • Traffic reporting. At the most basic level, Google Analytics is a traffic reporter. 
  • Conversion tracking.
  • Keyword referrals.
  • Third-party referrals.
  • Custom dashboards.

2. Crazy Egg

Crazy Egg

Crazy Egg is an excellent tool, shows reports on visitors' engagement on your website. It allows you to navigate with different web pages and the behavior of your audiences. Crazy Egg integrated with WordPress and Shopify.

Crazy Egg helps you to:

  • A/B Testing
  • Activity Tracking
  • Behavior Tracking
  • Conversion Rate Optimization
  • Conversion Tracking
  • Goal Setting / Tracking
  • On-Demand Recording
  • Reporting & Statistics
  • Visitor Tracking
  • Web Traffic Reporting

3. Mouse Flow

Mouse Flow

MouseFlow helps you to get reports on visitors' behavior on your website. This essential analytic tool shows your visitor’s session recording and heatmaps for you.
Mouseflow can understand the problems of your users easily and are the fix pain points immediately.

You can get detailed reports of users to interact with forms and fields. You will get the reason behind their leaving from forms or website. This information can help you to optimize your website faster and improve the conversation.

Mouseflow offers you:

  • Mouse Tracking
  • Click, Movement and scroll Heatmaps
  • Keystroke Logging
  • In-Page Analytics
  • Link Analytics
  • Form Analytics
  • Funnel Analysis
  • Drop-Off Analysis
  • Performance Testing

4. Adobe Analytics

Adobe Analytics

Adobe Analytics can provide you real-time website traffic reports with detailed actionable insights. It shows you the detailed information on data analysis to the next level.
This tool offers you visitors’ journey and their page views in detail. This tool allows you to organize the data you collect.

You can create unlimited segments of visitors and compare their behaviors.

Adobe Provides you:

  • Sessions - Digital Analytics.
  • Engagement.
  • Entry and Exit Pages.
  • Standard Event Tracking.
  • Custom Event Tracking.
  • Retention.

5. Woopra


Woopra is an ideal choice to drive engagement and improve retention for optimizing your customer experience. This web analytics tool provides you a report on the buying journey of your customers.
You can get detailed information payments of users and email opening behavior.

This tool has inbuilt automation to provide personalize real-time action. You can build stronger customer relationships with your customers at the time of interactions with them.

Woopra helps you to:

  • Customer profiles information
  • Real-time analytics and data
  • Track all customer activity
  • Website and mobile app data
  • Data from email, help desk, and live chat
  • Build customer segments
  • automatic real-time segment updating
  • Create custom reports
  • Funnel reports
  • User retention reports
  • Live KPI dashboards
  • Deliver triggered actions
  • 3rd party app integrations through AppConnect
  • Real-time notifications
  • Scheduled tasks
  • Track new and unidentified web & mobile users
  • Trigger JavaScript or Webhooks actions
  • Integrations with Zendesk, Marketo, Salesforce and many more

6. OpenWeb Analytics

Open web analytics

Open Web Analytics (OWA) provides analytic data after tracking and analyzing visitor's behavior. The report consists of visitor's behavior with your website and applications.

You can get information about your visitors’ mouse trails and heatmaps. You can analyze their spending time on your site.

OWA provides you a detailed report about the number of unique visitors, session duration and bounce rate.

OWA offers you reports on tracking, user development, and deployment.   

It includes with Wordpress and MediaWiki specific features.

7. Going Up

Going up analytics tool

Going up a web analytics tool helps you to improve your website performance.

This free tool provides you with live and real-time visitor locations. You can see the traffic trends, visitor maps, their actions and referring keywords by them. 

Going Up offers you: 

  • Web Stats
  • Traffic Trend analysis
  • Referring keywords
  • Recent visitor location map
  • User profile data
  • Customize actions and goals
  • Heat maps

8. Statcounter

Statcounter analytics tool

Statcounter is one of the powerful real-time web analytics tools that makes ease to understand your visitors’ activity.

This tool is using more than 2million websites. It provides you useful insights on user’s experiences and traffic of your website.  

It comes with a wide range of offers:

  • Analyze your traffic trends over time
  • Track your paid traffic and detect click fraud
  • Never miss an individual visitor of your website
  • Add descriptive information about your visitors
  • You will get the complete story in your inbox
  • Keep your bounce rate in check
  • Report filter with traffic noise reduction
  • You can export the data for further analysis
  • You can track and access your website from phone or tablet and get notifications

9. Clicky

Clicky analytics tool

Clicky is an amazing web analytics tool using over 1.1 million globally.

  • It provides you with live data about customer visits on your website.
  • You can get detailed information about the activity and behavior of your visitors. You are allowed to manage to create a reaction to your traffic.
  • You can divide into segments of your visitor's behavior. It makes easier to target and filter visitor group based on the requirements of your business.
  • The tool observes the reporting of your visitors’ activity every minute through heatmaps. You are allowed to view reports of heatmaps by visitor, page, or segment.
  • This tool can monitor the uptime of your website from seven locations in the world.
  • Clicky provides you Real-Time and Uptime Monitoring. 
  • You will get reports on Individual Visitors and their Actions, Twitter Analytics, Video Analytics, Heat Maps,  Https Tracking, etc.
  • You are offered Google Search Rankings report, Flexible API, Big Screen Mode, Un-sampled Data and Dashboard.

10. Chartbeat

chartbeat analytics tool

Chartbeat tells about the content reading behavior of your users. It helps you to choose trending topics. You can publish content on all channels and devices you want to. It also provides details around reader engagement, sites’ traffic on a single page. It allows you to optimize the content by running headline tests on your website to enhance customer engagement.

  • You will get reports on Real-Time audience.
  • It offers you analytics reports on content, Inpage, Videos, browser overlay, several platform tracking, API, etc.
  • You can test on Multivariate headline, Historical report building, audience insights, visitor frequency, etc.
  • The mobile app, Referral sources options are there.
  • 24 x 7 Dedicated support & training available.

11. Mixpanel

Mixpanel analytics tool

Mixpanel is able to measure actions taken by users like video streaming and post share. It is a useful tool to get insights into your users’ journey which allowed you to take action.
This is another outstanding web analytics tool. It allows you to get reports on users' interaction with your products and campaigns.

  • This analysis helps you the best ways to drive more engagement with advanced statistics and machine learning.
  • You will get analytics reports on point and click, mobile surveys, customer engagement with auto-track features.
  • A/B Testing option is available.
  • You can bookmark and annotation with this tool.
  • You can get the reports on Versatile Data Visualization.
  • This tool includes Visual Coding, iOS and Android Compatibility with retention features.

12. Parse.ly

Parse.ly analytics tool

Parse.ly web analytics tool gives you an understanding of your audience their choices. It provides live performance tracking data of content. This data helps you to understand your website content is working or not.  Bloggers, marketers use this tool to grow their audiences with content engagement. It also provides you traffic sources and tells you about the improvement area of user experience.

  • You can use Parse.ly for visitor retention and conversions with the optimization of your website.
  • You can find Social Influencers with Surfaced Tweets and add Some Context to your Metrics. 
  • Filter option helps you to Publish Date to See The Impact of Your Recent Content.
  • You will stay with Exports and Scheduled Reports in the Data Loop.

13. Optimizely

Optimizely Analytics tool

Optimizely is another affordable web analytics tool. It allows you to test your site for design, user interface, user experience, call-to-actions, and performance. Rely on real data from your visitors’ journey to optimize for conversions.

  • A/B testing.
  • Visual editor.
  • Multi-page experimentation.
  • Platform security and compliance.
  • Analytics integrations.
  • Stats Engine.
  • Support for Dynamic Websites.

14. Etracker

etracker digital maketing tool

Etracker web analytics tool provides you audience statistics of the website in real-time. It is available in English, Spanish, French, and German languages. You can use this tool as a plugin with ePages, WordPress, and Drupal. You can get users to journey insights with Etracker. It is integrated with heatmaps. You are allowed to monitor the effectiveness of your marketing campaigns, the user's view, a product removed from the cart, and product categories. This tool supports you on the right pages and products for marketing purposes.

15. Hubspot Analytics

Hubspot analytics tool

HubSpot helps you to get reports on different metrics includes audience traffic, session duration, bounce rate, user engagement, form filling, and new visitors. This tool inbuilt with analytics and dashboards. It helps you to get analyze reports of the data in a faster way. You can take action more on conversions with smart CTAs.

Hubspot Analytics allows you to measure your acquisition to close, whole marketing funnel. Analyze your site’s performance with key website metrics.

Get detailed reports for each of your marketing channels.

So, these are top 15 most essential analytics tools you should know. If we missed out any or you want to update this list you can mention that tool in the comments below. Also, if you are giving interviews in analytics field then you must check these Top 10 Web Analytics Interview Questions & Answers.

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