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Top 15 Books For A Digital Marketer

Top 15 Books For A Digital Marketer
April 3, 2021

Top 15 Books For A Digital Marketer

Apr 03, 2021
Devyani Paliwal
Devyani is an ACJ graduate with a bachelors in English Literature. A voracious reader since her school days, cinema aficionado and music enthusiast, she has been doing content writing for some time now.

The power of books is beyond what can easily be expressed by words, which is pretty ironic. There is no end to learning and this fact has been reiterated by most of the most influential people in the world. This is the case with digital marketing as well - the day you stop learning, you stop growing.  

The Learning Curve in Digital Marketing

Survival in the digital marketing industry depends on how eager you are to learn and how quickly you pick up on things. Both of these are qualities that you can also easily inculcate and work on them. The better you get, the better you'll perform in this industry. 

A good digital marketer is always aware of the latest trends and technologies that are entering the market. While the rise of online digital marketing courses has been extremely helpful for budding marketers, the nuances of the profession can only be taught by books.

Top 15 Books for Every Digital Marketer

To get a deeper understanding of the various aspects of digital marketing, the top 15 books that every digital marketer needs to read have been given below:

1. Selling the Invisible 

By Harry Beckwith

selling the invisible - digital marketing book

Through the book, "Selling The Invisible", the author has discussed the way people's minds before making a purchase, buying some service, and where the end product is invisible. By this he means that marketers should focus more on the things that the people can see, this refers to one's appearance, website, etc. 

By focusing on the emotional benefit of the things they can see, you'll be encouraging them to invest in your products or services. 

2. Made to Stick - Why Some Ideas Survive and Others Die

    By Chip and Dan Heath

made to stick - digital marketing book

As the title suggests, the book will walk you through techniques that will help you to make ideas stick. Further, it explains the 'Velcro Theory of Memory' that helps in the conceptualization of good ideas. 

Reading this book, "Made To Stick", will definitely help you in improving your communication skills and delivering ideas that are effective. 

3. Hug Your Haters: How to Embrace Complaints and Keep Your Customers

By Jay Baer

hug your haters - digital marketing book

Focused on helping readers understand how to deal with customers and making sure that they stay with you, the book "Hug Your Haters", is about delivering the message that digital marketing is so much more than just delivering good campaigns. 

It will help you in understanding how the customer's mind works. You will get a better understanding of how to deal with the positive as well as negative feedback you'll receive on social media and other online channels. Tackling negative feedback with humility is one of the most important things it'll teach you. 

4. Permission Marketing: Turning Strangers into Friends and Friends into Customers

By Seth Godin

permission marketing - digital marketing book

Centered around the basic skill of digital marketing 'Permission Marketing', the book explains at length the process of running campaigns and how to build brand messages that will be liked by your audience. 

It helps in understanding how strong relationships with online prospects are built through offbeat thinking. At the crux, it goes over how marketing that is done with permission will end in a situation that is profitable for both - the business as well as its prospects. 

5. Guerilla Marketing

By Jay Conrad Levinson

guerilla marketing - digital marketing book

The author urges the readers to never limit themselves by only using ideas that are in the vicinity of what the others are doing. The book "Guerilla Marketing" talks about permitting yourself to pursue ideas that are out of the box. 

Be it specific tactics or just a variety of ideas to get you going, Guerilla Marketing is all about making sure that you don't put limits on your creativity. 

6. Ogilvy on Advertising

By David Ogilvy

ogilvy on advertising - digital marketing book

This book will help the readers get an idea about the basic principles of advertising, as they are very important for a digital marketer. You'll get to learn what sort of brand messages work, with which audience type, and how to position your brand in a way that it comes across more effectively. 

The book "Ogilvy On Advertising", helps in understanding the various digital marketing techniques, as it goes back to the roots. In the end, you'll come out with a much clearer knowledge of how to get your audience's attention and familiarize them with your products. 

7. The E-Myth Revisited

By Michael E. Gerber 

the e-myth revisited - digital marketing book

Debunking the popular 'Entrepreneur Myth' that glorifies the sole business owner, it discusses the importance of preparing a good team and having a set process that makes sure that the quality is maintained. 

This book should be there on every digital marketer's bookshelf because it provides in-depth knowledge of how to run a business without one's constant intervention.

It stresses the significance of putting together a good team as without one, you're doomed to fail since a single person can only do so much. To grow, you need more people. 

8. Experiences: The 7th Era of Marketing

By Robert Rose and Carla Johnson

experiences the 7th era of marketing - digital marketing book

Focused on helping the new age marketers understand the significance of experiential marketing in our times, the authors explain just how much consumer expectations are constantly increasing in the hyper-competitive market in the book "Experiences - The 7th Era of Marketing". It helps marketers get valuable insights into the current marketing scenario. 

9. Scientific Advertising

By Claude Hopkins

scientific advertising - digital marketing book

The fact that ever after the endless information that's available on the internet, we still keep coming back to books is a remarkable feat in itself and proves that books have stood the test of time.

In the book "Scientific Advertising", Hopkins explains that marketing is built on veins of thought. The one he advocates is achievable is the quantifiable ROI (return on investment). He has explained how, with the help of numbers, marketers have been creating effective campaigns ever since coupons began. 

Numbers and research are the two factors that will help you in understanding your audience better and both these practices have passed the test of time.  

10. Building a Story Brand

By Donald Miller

building a story brand - digital marketing book

Every digital marketer out there understands the importance of good storytelling and the impact it has on the audience. With the help of his book "Building A Story Brand", Miller familiarizes the readers with concepts that help in creating crisp and clear content that can help brands to effectively communicate with the people. 

Your campaign should not just excite the audience, but the creator as well. This is the mindset that reading this book will help the reader in developing. 

11. How to Tell Your Story in a Noisy Social World

By Gary Vaynerchuk

how to tell your story in a noisy social world - digital marketing book

With the ever-increasing number of users, the noise and clutter that social media houses are on another level. This book " How To Tell Your Story In A Noisy, Social World" helps marketers to get a deeper understanding of how each platform functions and how you should plan your campaigns taking into account the different workings of different platforms. 

It helps marketers to understand the various social media platforms and how to make sure that their campaigns stand out.  

12. Contagious - Why Things Catch On

By Jonah Berger

contagious why things catch on - digital marketing book

One of the greatest sensations that digital space has introduced to the world is called virality. Everyone knows the term but the art behind the phenomenon is still not clear. People like to be sociable and share things and voice their opinions. All these things have been explained in-depth by Berger in his book "Contagious: Why Things Catch On". 

13. The Copywriter’s Handbook: A Step-By-Step Guide To Writing Copy That Sells

By Robert W. Bly

the copywriter's handbook - digital marketing book

Since content creation is all about coming up with the right words, learning the fundamentals of copywriting as well as creative campaign conceptualization is an integral part of being a successful digital marketer. 

All the basics are covered in the book "The Copywriter's Handbook" by Robert Bly, and no matter if you're inclined towards the creative aspect or analytics aspect of digital marketing, this book is helpful for the career growth of a digital marketer. 

14. The Lean Startup 

By Eric Ries

the lean startup - digital marketing book

This book by Ries explains the 'lean' startup concept made popular by the author. In a 'lean' startup, a minimum product is created first and then tested out on real people after its small-scale version of the proposed website, product, etc. has become a reality. 

The features can then be scaled up if positive feedback is given by the people instead of scaling up features that don't resonate with anyone. Digital marketers should take up this book, "The Lean Startup" to understand that nobody gets it right the first time. It's a process. 

15. Hooked: How to Build Habit-Forming Products

By Nir Eyal

hooked how to build habit-forming products - digital marketing book

All major brands such as Facebook, Google, and others, have mastered consumer psychology which has helped in developing lasting value. As one progresses in digital marketing, you need to start understanding why certain products or services sell while others don't. All these concepts and so much more are well discussed in the book " Hooked: How To Build Habit-Forming Products". 

Conclusion 

If you haven’t read any of them or maybe read some of them, if you are even able to cover five books in a year, it will help you in improving your digital marketing abilities tremendously. The question now is - how committed are you to becoming a good digital marketer?  
 

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