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Home > Digital Marketing Blog > Top 13 Email Marketing And Automation Tools You Should Know To Grow Your Business

Top 13 Email Marketing And Automation Tools You Should Know To Grow Your Business

Top 13 Email Marketing And Automation Tools You Should Know To Grow Your Business
November 30, 2019

Top 13 Email Marketing And Automation Tools You Should Know To Grow Your Business

Nov 30, 2019
Anirban Chakraborty

Anirban is a Digital Marketing lover and enthusiast writing for his own blog and for other companies from India and Abroad He has 7+ years of experience in Marketing including B2B, B2C, BTL, Branding, ATL, Strategy, Client relationship, team management as well. He is motivated and working in the area of digital marketing now. He Simply enjoys and loves to work in digital marketing.

Tired of putting efforts in email marketing and unable to automate the email process? You might be using old school tools. This is an ever changing field and we need to constantly update ourself with the latest tools in the market. Why? because we don't know which one will work for your business. Don't worry here are top 13 email marketing and automation tools you should know to grow your business.


1. MailChimp 

mailchimp email marketing tool

MailChimp tool helps you to send out email campaigns from your website. It is a free newsletter service that allows you to lists up to 2000 subscribers.

  • It permits you to integrated your WordPress site with your MailChimp account. This plugin makes ease the newsletter subscription process for your visitors.
  • It helps you to write better newsletter through various methods. You can create beautiful optimizing forms and integrate with any form existing on your site.
  • Most of the features are included with a free plugin. The premium version is available for upgradation. Some of the amazing features of MailChimp are.
  • You can connect with your MailChimp account in seconds.
  • Advanced User and Developer friendly.
  • You can create good looking, user-friendly and mobile-optimized Sign-up forms. Seamless integration with the contact form 7, WooCommerce, wp forms, easy digital downloads, WordPress registration form, WordPress comment form, etc. plugins.
  • MailChimp's knowledge base is updated daily and well documented.

2. SendGrid 

sendgrid email marketing tool

SendGrid is a cloud-based email engagement platform that helps you to send emails to billions of customers. This tool is used by many companies including Spotify, LinkedIn, Airbnb, Pinterest, FourSquare, Uber, Pandora, Hubspot, Walmart, etc. This tool makes the sending of emails quick and easy for organizations. Emails can be sent over HTTP, SMTP, official client libraries of the company. 

  • SendGrid has Email Template Engine, Custom API Integration, Marketing Email Services, Feedback Loop options. 
  • It will do Reputation Monitoring, DKIM Customization, SMTP Relay, SMTP Service, SMTP API, Sub-user API, etc.
  • You can Unsubscribe Tracking, Open & Click Tracking.
  • A 24/7 Support option you will get.
  • It will do Domain Level Load Balancing.
  • ISP Monitoring, IP White labeling, SPAM Filter Testing.
  • Parse Webhook option is there.
  • You will get Dedicated IP Addresses.

3. ListBuilder

listbuilder tool

ListBuilder can build readers and customers lifelong from one time visitors. Most advanced email capture drag and drop functionality is available.
Popup shows you most engaged visitors with Lis Builder’s smart mode technology.

  • You are allowed controlling background button color, text color, text font and design of your site.
  • It is only an available mobile-optimized pop-up tool. It is naturally built for mobile devices.
  • You can double the conversion rate with a few clicks test on words, images. It creates a bigger email list and enhance more sales for your campaign.
  • You do not require to more guessing. This tool provides you unlimited predesigned, professional templates tailored to hit your specific goal.
  • This one-click integration tool is best for email marketing. This is integrated with Aweber, MailChimp, Drip, MailJet, GetResponse, Constant Contact, mailer Lite, InboxFirst, etc.

4. Aweber

aweber marketing automation tool

AWeber is an email marketing tool with over 100,000 small business clients globally. AWeber helps you to keep in touch with subscribers.

  • Aweber create emails from your newest blogs. You can choose mobile-responsive email templates from over 700. 
  • It allows you to send HTML newsletter with ease. Easily create email sequences with drag and drop editor.
  • Tag subscribers with trigger campaigns on emails they open. Email automation option drag and drop editor helps you create welcome mails, education courses, etc.
  • You can collect subscribers with three methods include sign up forms, integration and API, import.
  • You can get analytics reports on email split testing, email marketing tracking, deliverability rate.
  • Aweber enriches with award-winning customer services.

5. Customer.io

customer.io tool

Customer.io is considered another popular email marketing tool. You can effectively gain customers, retain good relationships with the existing customers and increase your sales with Customer.io.

  • It helps you personalize interaction with your customers easily. It helps online, eCommerce business mostly.
  • It provides you business data in multiple ways. Direct and third-party integration options are available.
  • You are able to segmented your audiences by personal attributes, the pages they see, behaviors on products, etc.
  • This tool provides you Workflow automation with available actions include Webhooks, Slack, Attribute update, etc.
  • You can save your time and money to synchronizing your audiences for your ad networks.
  • You can measure the success of your campaign and export the data as a CSV format.
  • Secure your email marketing campaign with GDPR, User Permissions, Two-factor authentication, etc.

6. Campaign Monitor 

campaign monitor tool

Campaign Monitor is an excellent email marketing tool enables you to optimize your campaign, quickly and easily design own personalized messages for fans and customers. It helps you to get advanced analytics and detailed reports of your email marketing campaign.

  • It helps you to create an audience engaging result-oriented email campaign. You can easily create a personalized customer journey to keep your audience engaged and generate revenue automatically. 
  • You can create segments and send relevant emails to user interests. This feature led to increasing sales and longer-term relationships with customers.
  • You are allowed to use sign up forms to build a bigger reach with new audiences. This tool is integrated with different apps include Shopify, salesforce, magneto, facebook, woo commerce, etc.

7. Constant Contact

constant contact tool

Constant Contact is an free email marketing application that helps you to import customer data from spreadsheets, Gmail and Microsoft Outlook.

  • Constant contact has the collections of templates suit with your campaign needs.  You can edit and styled those templates easily.
  • Unlimited image library, file hosting facility is there. 
  • It offers you Social media ads campaign monitoring like Facebook, Instagram, Google.
  • Responsive mobile device apps facility is available.
  • Constant Contact provides you with Event marketing, excellent customer support, and resources, multi-user experience, list management, etc.

8. Drip

drip email marketing tool

Drip marketing is an  email marketing tool for audience communication strategy. Drip is a free, full-featured solution of email marketing automation. You can send targeted emails to returning customers, build a visual workflow of your campaigns and manage your leads.

  • This tool supports you in various campaigns including moving subscribers, adding tags or moving conversions to another application with the help of 18 triggers and 16 actions automation rules builder.
  • You are allowed to targeted email messages to users, including drip campaigns, broadcast emails and one-off emails.
  • You can customize email content for each subscriber
  • Forms, widgets, and pop-ups to capture new subscriber information from the the campaign.
  • You are allowed to remove unengaged subscribers. 
  • A split email testing feature is available.
  • You can customize conversion tracking.
  • 10+ report templates helps you to track campaign metrics and collect data from client’s preferred system.
  • Multi-channel marketing functionality with integrated applications facility available.

9. ConvertKit 

convertkit tool

ConvertKit is a powerful email service provider with automation capabilities. This tool preferred by bloggers, podcasters, and other businessmen.
It featured with automation rules and blueprints.

  • You can get campaign results by Click Through Rate tracking.
  • Broadcasts, Custom CSS, Custom Opt-in forms, custom patterns and textures, custom segmentation options are available.
  • You will get landing page design templates. You are allowed to customize those templates.
  • This tool is inbuilt with drag and drop facility. You can schedule your email marketing campaign.
  • You have the option of personalizing messages and open rate tracking.
  • Post specific opt-in forms, subscriber exclusion also available.
  • ConvertKit’s Visual automation editor generally uses at the time of compared to some of the other automation editors out there. This visual editor  makes editing each step of automation workflow seamless.

10. GetResponse

getresponse marketing automation tool

GetResponse is another effective email marketing platform. It helps you to create a marketing list of prospects, partners, and clients. You can develop relationships with audiences and build a responsive and profitable customer base.

  • This tool provides you marketing automation feature with action-based autoresponders with personalized one-to-one responses. You will get an advanced segmentation tool helps you to divide contacts and send tailor emails accordingly.
  • It is  inbuilt landing page builder with with drag and drop facility. You can build and customize landing pages as per your marketing campaign. You can build web pages for sales, webinars, about me, downloads in a few clicks. It helps you to test, analyze, optimize your pages to increase conversion rates.
  • You will get analytics reports on the dashboard about clicks, unsubscribes, opens, complaints, bounces, etc.
  • Get Responses email marketing allowing you to get information about products, demos, training sessions, etc.
  • This tool is integrated with more than 200 applications in CRM, CMS, Social, eCommerce, Shopify, WordPress, Salesforce, etc.
  • GetResponse offers email support in seven languages including 24 x 7 live chat.

11. Reach Mail

reach mail tool

Reach Mail is an email marketing platform excellent customer support. You can build beautiful emails from available templates or You can simply use drag and drop. Over 150000 contacts per month are getting.

  • This tool featured email builders and templates.
  • You can get Litmus previews.
  • Sign up forms and survey options are available.
  • This tool provides you email delivery report.
  • List cleaning and management, user management featured tool.
  • You can check spam even.
  • Full-fledged API, dedicated IP space, advanced DKIM / DMARC, responsive email delivery team support are available.

12. Active trail

active trail tool

ActiveTrail is an excellent email and SMS marketing automation software. It provides you a platform to plan, create, and deploy your campaigns across multiple channels.

  • Marketing automation enabled you to trigger autoresponders of users engagement behaviors. 
  • This tool provides mobile responsive landing pages. Sign up and lead forms builders options are available.
  • You can get a multi-platform marketing option and reports on real-time analytics.
  • You can send personalized mail to customers.

13. MailJet

mailjet email marketing tool

Mailjet can give you a solution to send, track and deliver transactional, notification and marketing emails. You can Engage, analyze and react with your client base through email. This tool allows you to synchronize contacts from applications including eCommerce, CRM or other SaaS tools.

  • You can send transactional and marketing emails from the same account
  • SMTP access or REST API for sending messages is another outstanding feature of this tool.
  • You can get Email personalization and newsletter templates.
  • Provides A/B testing to find the best variants of your messages
  • MailJet provides you analytics reports on user behavior include open, clicks, etc.
  • This tool audit your emails and generate reports. This report helps to improve your marketing.
  • MailJet integrated with Data import and export tools, APIs, partner applications, CRM software, Social Media platforms, eCommerce, etc.
  • You can send thousands of unique, customized emails in every second and manage email deliverability.


So, these are top 13 Email Marketing and Automation Tools you should know to grow your business . If we missed out any or you want to update this list you can mention that tool in the comments below.

Also, check out the top 14 Social Media Marketing & Influencer Marketing Tools you should know to grow your business.

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