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Home > Digital Marketing Blog > Top 10 YouTube Channel Promotion Ideas

Top 10 YouTube Channel Promotion Ideas

Top 10 YouTube Channel Promotion Ideas
January 17, 2020

Top 10 YouTube Channel Promotion Ideas

Jan 17, 2020
Sonali Sharma

Sonali Sharma is a professional freelance writer. She has covered a wide variety of topics in her freelancing career right from web content writing to digital marketing and technical blog writing. She is also a published poet and story writer. Her works have appeared on online sites “Indian Periodical”, “Poetry Magazine”,“Indus Woman Writing”, “Psychside”, “Newsonline.media and 'Swarnim Times'. She is the co-author of anthologies “Woods of Rame”, “Whispers of Heart”, “Shadows of Soul”, “Fervour”, and “Shades of Ink”.


YouTube is a modern-day online video platform that needs no introduction. It is popular to the extent that it has over 2 billion users. This accounts for almost one-third of all the people on the Internet.

Thus, it is one of the fastest-growing platforms and a favourite of even digital marketers. Primarily founded by the former employees of Paypal, YouTube is a prominent place for channel operators. As such, with apt YouTube channel promotion ideas, one can think of an unimaginable amount of success.

So, friend what are you waiting for? Pick up the most suited promotion ideas for your YouTube channel from below. And let online income enter into your pocket next minute.

1. Prepare Precise Descriptive Headings

Punchy titles seem to lure the eyes of the viewers more often. Hence, you must pay attention to the upcoming tips while deciding the title of your YouTube channel.

  • Short and neat: If you have noticed, the most trending channels on YouTube have a short and crisp title. Less than 60 characters are most preferred for the titles.
  • Add keywords in the first half of the title: This is mostly done to prevent the loss of information the channel trying to convey.
  • Engaging headlines in, clickbait out: It is a fact that impressive headlines increase engagement and clickbait decreases the reputation of the channel.

2. Opt for Google-Friendly Keywords

Great Search Engine Optimization (SEO) is the need of the hour! It can be used for both website as well as channel promotions. The most important part of SEO begins with understanding what the users search for. Nowadays, users carry constant search not only on Google but also on YouTube. Google also prioritizes video over other types of content. 

So, here opting for Google-friendly keywords becomes specifically vital. This can be done by:

  • Scanning Search Engine Results Page (SERP) for every keyword
  • Use Google itself
  • Find out possible keywords with a tool like Google Ads Keyword Planner
  • Add words like “How To”, “Tutorial” to obtain video outcomes
  • Select a keyword that gives importance to video and fits the content. Eg: Photoshop Tutorial can provide more results than Photoshop Tips.

Pro Tip: Autocomplete feature of YouTube also lets you find out popular keywords.

3. Pay Attention to Metadata

Youtube has detailed metadata guidelines which pay emphasis on 2 important things related to keyword usage:

  • Prefer honesty
  • Fit in quality over quantity

The same rules are also applicable for features such as categories and tags. 

Pro Tip: It is advised that you include the tags in the ‘tags section’ of upload and not in the video description.

4. Keep Your Profile Complete

Attention! This is the most ignored part of the YouTube channel building, yet it is much needed. Do not jump directly to content creation. Spend some time in supplying a perfect look to your YouTube profile. Furthermore, get to the core of the following:

  • Uniformity: Use of same colour, layout, as well as writing style. Ensure to keep the same for all your websites and social media channels. 
  • Optimization of YouTube Channel Description: Mention keywords here and prevent tag stuffing.
  • Update Contact Information: As a channel owner, you must make people reach you. You never know if you can get overwhelming partnerships.

5. Create Engaging High-Quality Videos

Professional videos can elevate the success of your channel by leaps and bounds. Remember a poor quality video makes even the best content suffer. To enhance the speed of your video creation process:

  • Learn editing skills
  • Perform sound check before recording
  • Use a decent camera

Pro Tip: You can also select a video orientation according to the choice of audiences to view your channel on desktop or mobile. Square can be a better alternative here.

6. Give a Try to Q&As

The easiest step to build an effective audience community is to prepare audience Q&As. Your loyal subscribers can send you questions in email or comment. Create a video to address the same. 

Q&As can also play the role of lifesavers when your channel lacks fresh content.

7. Collaborate With Brands

Collaborating with named brands can help you in:

  • Creating new ideas
  • Broaden and strengthen your reach

Also, the best way to live a long-lasting partnership is: To Be True! The best option for you will be to select brands that sync with your personality and your audience’s needs. Not forgetting the only constant that it should also provide value to your viewers.

8. Go Get Live

As already mentioned that YouTube is a high-scoring live stream platform. This makes this idea one of the most sorted when it comes to channel promotion.

Q&As, webinars, and events all have the capability to give a better live experience to the viewers.

Pro Tip: To get inspired you can also take the path of live YouTube browsing.

9. Implement Email Marketing

66% of marketers believe that email marketing is still effective and not simply an old school rule. As part of your email marketing plan, you can create a mail list of YouTube subscribers and remind them whenever you post fresh content.

Pro Tip: You can add your email signature to get into the heads of the receivers. A link of your channel below your name helps to gain subscribers.

10. Take The Path of Blogging

Your blogging habit can have a positive effect on your channel promotion efforts. You can paste video links in the posts with searchable transcriptions. This helps to enhance views on page and videos.

Google Analytics can also be brought in to know which blog posts receive more traffic. You can also create a video about your popular blog posts.

Pro Tip: State the end results in the blog post. This adds value to your blog and your YouTube channel.

Conclusion

After going through all these tips, you may feel like applying them as soon as possible. Keep this attractive spark alive in you. Implement these awesome YouTube channel promotion ideas to obtain the best for the best!

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