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Top 10 Programmatic Advertising Tools

Top 10 Programmatic Advertising Tools
Rajesh Deenadayalan
April 21, 2017

If you are in the domain of marketing & advertising, you must have heard about the conventional advertisement & online advertisements but there are remote chances, some might not have heard about programmatic advertisement which is nothing but the Version 3.0 of the advertisement world.

In other words programmatic advertisement is a way to advertise your products or services to your type of target audiences in specific. Programmatic Advertisement also digresses into geographic, psycho graphics & demographics attributes of customers.

What is programmatic advertisement?

“Programmatic” advertisement is nothing but using a software to automate the buying, placement, and optimization of media inventory via a bidding system, in contrast to the conventional methods of RFQ’s, RFP’s, negotiations & purchase orders. It essentially uses machine algorithms to buy ads.

As in the paid search one could limit the ads to times of day and frequency. This way you are only paying for highly effective ads, delivered to the right people at the right time.

Programmatic ads allow specific messages & creative’s to the right person, at the right time in the right context – using customer insights. This new age advertising platform delivers more precision and personalization of messaging and media, resulting in more efficiently targeted campaigns, and less of the “spray & pray” methodology of digital advertising – which is less targeted & based mainly of impressions.

A recent report by AdRoll, estimates that about 66% of marketers Plan to Increase Programmatic Ad Spend, no doubt programmatic advertisement is the next big thing in the advertisement Industry.

In this article we will be talking about the top 10 programmatic advertisement tools used extensively in the world of advertisement.

1. Rubicon project

Rubicon Project’s founded in the year 2007 with their pioneering technology created a new model for the advertising industry. Rubicon is a unique platform to manage direct & programmatic advertising business. It streamlines the traditional RFP process & automates the negotiation of custom media deals with your buyer.

Today, Rubicon with their automated advertising platform is used by the world’s leading publications and organizations to transact with top brands and has reached over a billion consumers.
Rubicon project

2. Adroll

AdRoll is the most widely used prospecting and retargeting platform, focusing themselves more into Facebook, Instagram and Mobile based platforms. Their programmatic ad targeting is one of its kind with their trademark technology BidIQ™ .
Adroll

3. Adobe Marketing Cloud

Adobe offers a suite of digital marketing solutions under Adobe Marketing Cloud, one of them is the Programmatic Advertisement.

Automating your ad buying is critical in meeting customer demands. With adobe marketing cloud, you can simplify your ad buys, see where your money is injected, and make sure your customers gets some concrete value addition in the process.

Adobe could be your one stop solution for anything and everything related to digital marketing solutions, through their Adobe Marketing Cloud Suite.
Adobe Marketing Cloud

4. DoubleClick

DoubleClick’s programmatic solutions offer integrated insights across every channel and type of buy, plus the tool to act on them in real time. Publishers could get a complete view of how inventory is performing.
DoubleClick

Digital Marketing solutions for Programmatic Buying

  • DoubleClick Campaign Manager: Administer programmatic & reservation campaigns together.
  • DoubleClickBid Manager: Automate & optimize media buying, across channels, in real time.
  • DoubleClick Ad Exchange: Extend the reach of audience across the world.
  • DoubleClick Search: Capture key search data for programmatic, RLSA campaigns.

Revenue Management solutions for Programmatic Buying

  • DoubleClick for Publishers: Get a view of inventory & opportunities with DoubleClick Ad Exchange.
  • DoubleClick Ad Exchange: Capture the topmost value of every impression without compromising on control.

5. Choozle

A Denver based organization founded in the year 2012; Choozle provides a programmatic platform that leverages consumer data to power real-time advertising campaigns across display, video, mobile & social medium.
Choozle

6. AdReady

AdReady uses industry leading media sources and proprietary platforms to create strategies that exceed your digital and performance goals.

AdReady equips advertisers & publishers alike, with customizable, turnkey solutions to drive campaign performance while providing transparency. Adready uses cutting edge technologies that allow performance focused marketers to maximize ROI and efficiency.
AdReady

7. DataXu

DataXu is an open, adaptable programmatic platform that permits marketers to better understand & engage customers. World’s top brands & agencies partner with DataXu to advertise, analyze & drive their businesses by advancing through marketing.
DataXu

8.Centro

Centro Demand Side Platform (DSP) is a platform for advertisers to run online advertising across every channel. centro's flexible interface is ideal for advertisers who think mobile-first but still want access to all channels, Centro’s programmatic advertising solution lets you reach audiences across all their channels, with the transparency and the data to refine and optimize your campaigns.
Centro

9. PulsePoint

PulsePoint is a global programmatic technology company redefining digital advertising. Pulsepoint’s programmatic platform allows advertising to the right consumers & create real connections across the internet to make ads matter.
PulsePoint
A publisher, advertiser or technology associates offering ads or branded content, PulsePoint’s programmatic platforms distributes and optimize it all.

10. Outbrain

Outbrain brings together publishers & marketers of all sizes into the world's largest and most vibrant content marketplace. Outbrain delight readers, create revenue, drive engagement & sort consumer insight, bringing publishers and marketers into the world’s most vibrant content marketplace. Outbrain are pioneers in native advertisement.
Outbrain

Conclusion

As the advertising industry landscape is changing, we as marketers will have to keep abreast about the latest techniques and concepts emerging out of this field. Programmatic advertisement is the next big thing and I hope the above article would be of help in understanding the top tools involved in programmatic advertisement.

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