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This Bangalore Based Creative Agency Is Redefining How Jewellery Is Marketed On The Internet

This Bangalore Based Creative Agency Is Redefining How Jewellery Is Marketed On The Internet
February 18, 2019

This Bangalore Based Creative Agency Is Redefining How Jewellery Is Marketed On The Internet

Feb 18, 2019
Surya Teja

Surya Teja is a Digital Marketing Professional with a great interest towards Marketing, Branding & Visual Design.


Jewellery is one of the leading luxury goods even today. Today’s Jewellery ads only aim at the traditional generation that focus on how much gold a bride is wearing. But in reality, the modern bride is way past that and that kind of marketing does not connect with the millennial generation.

In a modern perspective, jewellery is more about making a statement, projecting an emotion, wearing pride, and more. Considering these things, a Bangalore based creative agency called The Bold Creative in collaboration with the renowned C.Krishniah Chetty Jewellers came up with a creative campaign idea that engages modern brides and millennial women, helping them depict who they are in this modern world. The campaign is called #MyWayMyStyle, launched on Instagram, a social media platform where the audience connects to people and brands that produce high-quality content in the form of images and short videos.

The Bold Creative has captured the essence of the 21st century bride and presented it beautifully by bringing together 6 of the most influential Bangalore based women. Each of them projects a strong ambition and unique attitude that is reflected through their personal choice of jewellery from the CKC collection.

The campaign reflected #MyWayMyStyle and has been receiving great engagement and response on Instagram. The 6 Bangalore based influencers chosen for the campaign are women from various industries with high influence and following on Instagram.

Dr. Shweta Devraj

Doctor Shwetha Devraj is a fitness expert, animal flow instructor and also a nutritionist.

Roshini Kumar

Roshini Kumar, a fashion photographer, creative director, art activist, co-founder of the Open House in Bangalore and also a cancer survivor.

 

Alicia Souza

Alicia Souza is Bangalore based Illustrator who designs everything from planners, calendars, home decor, stamps, phone covers and a lot more.

Nilu Thapa

Nilu Thapa is an Indian street style fashion blogger with a huge following on Instagram.

Shagufta Ahmed

Shagufta Ahmed is a Bangalore’s favourite RJ who also considers herself a drama empress.

Ritu Arya

Ritu Arya is a A bangalore based stylist, creative director and fashion designer.

You can check the entire campaign on The Bold Creative’s Instagram handle.

CKC Jewellers is attracting millennial and modern women and brides by shifting their marketing strategy from traditional jewellery advertising to a modern way of marketing that appeals to their new target market. By redefining their marketing approach, utilizing the power of social media and influencers, they are expanding their customer base and brand engagement that can benefit their business in the long run too.

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