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Home > Digital Marketing Blog > The Top Digital Marketing Hacks In 2020

The Top Digital Marketing Hacks In 2020

The Top Digital Marketing Hacks In 2020
April 14, 2020

The Top Digital Marketing Hacks In 2020

Apr 14, 2020
Regina Raap

Regina Raap is a professional content writer at Lucky assignments and Gum essays. She has worked with many companies around the country in making their boring blogs shine. When she is not at her computer writing, Regina enjoys reading and playing with her dogs.


Consumer habits have changed drastically over the years and nowhere can this be seen more than in their online shopping behaviour. Following on from the years past, consumers are expected to increase their online shopping in 2020.

Evidence for this is the large investments companies are making into their online retail platforms and the number of large brick and mortar stores downsizing or closing up shop altogether.

Never before has it been so important for businesses to reach their target audience online. Because of this, we have assembled a number of digital marketing hacks all businesses should implement in 2020.

Content Is Still King

Content is King

With the increasing popularity and usage of social media as a platform for companies to reach potential customers, quality content has never been more important. High-quality content causes users to engage with a company's product or service positively. “The best way to get one’s product or service noticed in 2020 will be by creating top-quality content that receives a high amount of likes and shares,” writes Joshua Verali, a marketer at Writinity and Research Papers Uk. Quality content has long been a major driving factor in digital marketing and this will not change in 2020.

Voice Search Optimization

Voice Search Optimization

With the increasing popularity of smart devices inside the home such as Alexa and Google home businesses should work on content optimization to include voice searches as well. The way people conduct searches differs greatly depending on whether they are typing or speaking. Just because one’s website is done with search engine optimization for text does mean it is for voice as well.

Integration Of Chat Bots

Chatbot Technology on Websites

Artificial Intelligence technology today  has come a long way and one of the most visible areas of implementation is ChatBot on websites . While chatbots have traditionally been used for troubleshooting issues, like Cortana, they can also be used in instant messaging scenarios, such as in a Facebook messenger conversation. This chatbot technology  ensures that a potential client is responded to right away, instead of having them wait for a few hours for a response.  

Updated SEO

Google Search Engine Algorithm Updates

Every year major search engines such as Google, Bing, and Yahoo update their search algorithms to improve user experience. Updating changes the weight given to certain features that may have been rated as extremely important in the past. For example, the importance of H2 tags in 2020 is less than in years past. People have been focusing more on items such as the meta description and title.

Making sure that one’s website is updated with the most recent changes in google search engine algorithms  is a cheap, yet effective, method of improving their digital marketing efficiency.

Repurpose Old Content

Content Optimization Techniques

Most business owners know that content is king, but don’t want to spend the time or money necessary to constantly create quality content. Not all content has to be new. “Often a business owner can take older content and repurpose it in various ways for republishing. For example, there might be an old listicle where half the items can be removed and the remaining items can be expanded upon slightly,” writes Jeffrey James, a business blogger at Draftbeyond and Lastminute Writing. There is an almost endless number of content optimization techniques that an  old content can be repurposed; it just takes a little bit of creativity and imagination. 

Subscribe To HARO

Help a Reporter Out

Help A Reporter Out (HARO) is a service where journalists writing on specific topics can connect with experts in those fields. Engaging in this type of service almost always means a plug for one’s website, product, or service. This type of publicity can be huge, especially if it is carried in a major publication or station.

Conclusion

While 2020 may be a new year, not much has changed from a digital marketing perspective since 2019. Business owners will still need to produce quality content, use  all SEO techniques and  use their advertising budget to reach those who are most likely to respond positively to their products. It is important to note that without quality market research it does not matter how much of the above a business owner invests on online marketing platforms, it goes in vain. Using services like Google Adsense and Facebook Ads are still very viable options for business owners big and small.

Regina Raap is a professional content writer at Lucky assignments and Gum essays. She has worked with many companies around the country in making their boring blogs shine. When she is not at her computer writing, Regina enjoys reading and playing with her dogs.

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