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Top 15 Digital Marketing Books to Buy

Top 15 Digital Marketing Books to Buy
February 22, 2018

Top 15 Digital Marketing Books to Buy

Feb 22, 2018
Reshma Mandal

Book reading is very helpful in meeting your expectations in a short period. It can help you in getting a lot of information at a low price an short time. You can gain many insights of the great leaders. Reading one of the best digital marketing books can improve your digital marketing strategy. It’s hard to keep in touch with the latest information in this busy marketing world. Industry news and blogs are helpful but reading books is still one of the best ways to get in-depth information. Whether you are into social media, mobile strategy, lead generation, SEO techniques, etc,. book reading can help you find insights to level up your marketing skills to run a more successful campaign. Here are the top 15 lists of the best digital marketing books to read and to level up your digital marketing strategy.

1. Marketing 4.0: Moving from Traditional to Digital

Author Philip Kotler
Year of Publish 21 April 2017
Price Rs 499.00
No. of Pages 208
Buy the book Marketing 4.0: Moving from Traditional to Digital

Marketing 4.0 by Philip Kotler - Digital Ready

“Marketing 4.0: Moving from Traditional to Digital” is a must-read book for digital marketing. The way of marketing has changed. Now the landscape to reach customers is changing effectively. Customers have lots of options available today to choose from, and they have less time and attention to devote to your brand. You need to get out of the crowd to be identified. Marketing 4.0 will give you world class insight you need to reach more customers and engage them more effectively. It will make you understand the changes that are tripping up traditional approaches to make them an integral part of your marketing methodology. It will help you to create a solid framework to reach the customers effectively than ever before. Marketing 4.0 is among the top best digital marketing books that you can buy and read.

2. Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity

Author Avinash Kaushik
Year of Publish 27 October 2009
Price Rs 799.00
No. of Pages 504
Buy the book Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity (SYBEX)

Web Analytics 2.0 by Avinash Kaushik -  Digital Ready

Web Analytics 2.0 is the best selling digital marketing book for Web Analytics by Avinash Kaushik who is the best selling author of “Web Analytics: An Hour A Day.” It covers up the latest web analytics tools and techniques. According to Avinash, “web analytics is the analysis of qualitative and quantitative data from your website and the competition to drive a continual improvement of the online experience of your customers and prospects, which translates into desired online and offline outcomes.” Web Analytics 2.0 is among the top-selling marketing books. It will cover up more topics like flash content, social media, measuring video content, and blogs. It’s a must-read book for web analytics practitioners.

3. Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Author Sean Ellis
Year of Publish 25th April 2017
Price RS 403.00
No. of Pages 320
Buy the book Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Hacking Growth by Sean Ellis and Morgan Brown - Digital Ready

Pinterest was a niche website frequented by crafters and bakers only. Facebook was MySpace’s stepbrother, Uber was a scrappy upstart with no change of stand, LinkedIn was an exclusive network for C-suite executives and top recruiters. Now the question is how did these companies have grown from their beginnings into a powerhouse? Growth hacking is the answer. It is practiced by not only start-up companies but also by the companies like IBM, Walmart, Microsoft, as well as the millions of marketers, managers, entrepreneurs, and the executives of GrowthHackers.com. Hacking Growth is the best growth hacking book. It involves cross-functional teams, rapid-tempo testing, and iteration that focuses on retaining, attaining, engaging, and motivating the customers to come back and buy more. This growth hacking book will guide the reader's through the process of creating and executing their custom-made growth hacking strategy. Hacking Growth is among the best digital marketing books and a must-read book for the marketers, entrepreneurs, managers, and innovators to get more consistent, replicable, cost-effective and data-driven results.

4. Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less

Author Joe Pulizzi
Year of Publish 16 October 2013
Price Rs 1982.40
No. of Pages 352
Buy the book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

Epic Content Marketing by Joe Pulizzi - Digital Ready

Epic content marketing by Joe Pulizzi is among the best content marketing books. It will take you step-by-step through the process of developing stories that will make customers act. Epic content distributes to the right person at the right time and the way that truly captures the hearts and minds of customers. Epic content marketing will provide you with everything that you need:

  • Determining the content niche to attract and retain customers.
  • Developing content marketing statement.
  • Setting up a process for creating epic content.
  • Learning to leverage social media and email channels to create and grow your audience.
  • Measuring the performance and the budget of your content.

The future of a successful brand and the art of solidifying the emotional connection between people and brands required an epic content marketing. “Epic Content Marketing” will give you the details the practitioners need without overcomplicating. You must read the book to become expert in content marketing. Epic Content Marketing is among the list of the best digital marketing books that you should buy.

5. The Best Digital Marketing Campaigns in the World II

Author Damian Ryan
Year of Publish 03 March 2014
Price Rs 2318.18
No. of Pages 272
Buy the book The Best Digital Marketing Campaigns in the World II

The Best Digital Marketing Campaigns in the World II by Damian Ryan - Digital Ready

“The Best Digital Marketing Campaigns in the World II” is the second volume of the “The Best Digital Marketing Campaigns in the World: Mastering the Art of Customer Engagement.” In the second volume, Damian Ryan, the best selling author, presents the most successful digital marketing campaigns in the recent history, about what they did and what are their impacts. It covers 40 new digital marketing campaigns from 40 different brands/agencies around the world. “The Best Digital Marketing Campaigns in the World II” explores how large and small companies or agencies harnessed mobile, email, social media, video, blog, and search to boost their brand and attract more traffic. It covers a wide range of digital marketing campaigns like Activa, Harley Davidson, Nike, Samsung, UEFA, Red Bull, Heinz, O2, Peugeot, and agencies including Scholz and Volkmer, We Are Social and Symbio Digital, Tribal DDB, Red Bee, and Bell Pottinger Wired. This inspirational book is among the top digital marketing books and is a must-read for marketers in advertising.

6. Instagram Secrets: The Underground Playbook for Growing Your Following Fast, Driving Massive Traffic & Generating Predictable Profits

Author Jeremy McGilvrey
Year of Publish 14 April 2017
Price Rs 1,528.00
No. of Pages 228
Buy the book Instagram Secrets: The Underground Playbook for Growing Your Following Fast, Driving Massive Traffic & Generating Predictable Profits

Instagram Secrets by Jeremy McGilvrey - Digital Ready

Instagram Secrets is among the best social media marketing books. It is a book with 21 chapters which describes the formula for building a large following FAST and converting the followers into DOLLARS step-by-step. It’s not for getting likes, comments, or which hashtags you should use.

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Jeremy McGilvrey demolishes the old way used by the entrepreneurs to use social media to grow their business. Now, anybody can generate cheap and targeted leads even if you have zero followers. Winning on Instagram will become easy for those who lose on Instagram. If you are serious about growing your business, leads, and sales using Instagram then, pick up the copy of the best digital marketing book today.

7. Social Media Marketing 2018: How to Boost Your Company's Success With Facebook, Twitter, Instagram & Co.

Author Stephanie Holmes
Year of Publish 19 December 2017
Price Rs 1,637.00
No. of Pages 200
Buy the book Social Media Marketing 2018: How to boost your company's success with Facebook, Twitter, Instagram & Co.

Social Media Marketing 2018 by Stephanie Holmes - Digital Ready

Facebook, LinkedIn, and Twitter are the essential part of the marketing mix now. Social media platforms are an added value for your marketing strategies, and your professional and targeted activities. “Social Media Marketing 2018” is among the best social media marketing books. Stephanie, the author of this book, draws his 15 years of social media and online marketing experience to help the organizations to use social media to optimize their online communications. She provides an easy to follow approach to valuable insights into creating a tailored social marketing strategy for your organization. This social media book will provide you with a step-by-step guide to practical knowledge in a simple and understandable way. It includes case studies about small, big, and medium-sized businesses in various industries and will provide you with the tips on monitoring and improve the results in social media. It’s among the best books for marketing professionals for tailoring and improving social media strategies for an organization. “Social Media Marketing 2018” is among the list of the best digital marketing books.

8. SEO 2017: Learn Search Engine Optimization With Smart Internet Marketing Strategies

Author Adam Clarke
Year of Publish 29 September 2016. New edition published in November 2017
Price Rs 1,785.00
No. of Pages 193
Buy the book SEO 2017: Learn Search Engine Optimization With Smart Internet Marketing Strategies

SEO 2017 by Adam Clarke - Digital Ready

SEO 2017 is among the best books on digital marketing strategy. It will guide you through the techniques of the search engine optimization to grow your company online, to rank higher in Google search results, and to increase traffic or to get lots of customers with SEO. SEO 2017 is now updated according to the latest changes in the Google’s Algorithm and will take you through all the major updates to use them for advantage. You can learn SEO from a fundamental level, achieve top rankings on Google’s search engine, and increase your customer’s traffic. You will also get to know the powerful link building strategies to get top rankings and generate massive traffic. Learn how to set up pay-per-click advertising campaigns with Google AdWords and the steps to recover from Google Penalty. It’s a must read to learn SEO strategies to rank on the top of Google.

9. Marketing Automation Foundation: Eliminating Unproductive Marketing

Author Steve Thomas
Year of Publish 13 May 2017
Price Rs 1,338.00
No. of Pages 246
Buy the book Marketing Automation Foundation: Eliminating Unproductive Marketing

Marketing Automation Foundation by Steve Thomas - DIgital Ready

Digital marketing is the key to the growth of most businesses. Marketing Automation Foundation lays the strategic foundation for businesses to scale through digital marketing. Marketing automation is the key contributor to increasing revenue according to the high-performance marketers. Every marketing process is now automated virtually, from advertising campaigns to lead generation and customer engagement. Marketing automation is not only about tracking click, page visit, and comment online, but also an intelligent software to seek and engage prospects. The book is among the best digital marketing books and is an overview of the digital marketing automation. It will help you with all tools, techniques, and concepts of marketing automation to get started.

10. Facebook Marketing Guide: The Distilled Step-By-Step Guide to Facebook Marketing, Advertising, and Community Building: Volume 1 (Social Media Marketing)

Author Jeff Abston
Year of Publish 3 February 2018
Price Rs 886.00
No. of Pages 74
Buy the book Marketing Automation Foundation: Eliminating Unproductive Marketing

Facebook Marketing Guide by Jeff Abston - Digital Ready

Building business while making strong, loyal relationships with your fans and friends, makes the facebook marketing different from other forms of marketing. Facebook has provided sufficient tools you can use to grow your business and widen your reach. “Facebook marketing guide” by Jeff Abston is among the best social media marketing books. It will help you to grow your business from a small one to an established brand with enhanced awareness about across social media channels. One can drive significant traffic to their website through a Facebook business page which leads to engaging potential customers and improved sales. You can see a significant change in your business progress level once you go through the strategies in the book and apply them in your marketing strategies.

11. Blogging: The Millionaire Blogger (Blogging, Make Money Blogging, Blogging For Profit, Blogging For Beginners, Blog)

Author Thomas Black
Year of Publish 4 December 2016
Price Rs 665.00
No. of Pages 36
Buy the book Blogging: The Millionaire Blogger (Blogging, Make Money Blogging, Blogging For Profit, Blogging For Beginners, Blog)

The Millionaire Blogger by Thomas Black - Digital Ready

Almost everyone has the question in their mind, How to start a blog? “Blogging: The Millionaire Blogger” is the Amazon bestseller book by Thomas Black. The book has helped more than thousands of people to start their successful blog, make passive streams of income, work from home, quit their jobs and make the life of their dreams. It includes the easy to understand seven steps to start a blog, earn money, and create passive income in 10 days.

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The book is short with on point descriptions. You will learn about how to make money and start your blog. You can see real examples of real-life people making money online from their blogs. You will get free access to a book that reveals ten ways to make your first million dollars. “Blogging: The Millionaire Blogger” is among the list of the best digital marketing books.

12. Native Advertising: The Essential Guide

Author Dale Lovell
Year of Publish 3 October 2017
Price Rs 1,421.00
No. of Pages 248
Buy the book Native Advertising: The Essential Guide

The Essential Guide by Dale Lovell - Digital Ready

You must be aware of native advertising if you have a smartphone, use social media or read articles online. Native advertising is a multi-billion industry influenced by digital trends like ad-blocking, artificial intelligence, fake news, mobile advertising, and programmatic advertising. It’s central to the digital success of many leading brands and companies. Native industry goes beyond the sponsored Facebook posts, promoted tweets, and Buzzfeed branded articles. The book features the future of digital advertising with explanations of real-life examples and interviews with marketing leaders around the world. It’s a must buy for the marketers who want digital innovation. Native Advertising is among the best marketing books to read by the digital marketing professionals.

13. Hit Makers: The Science of Popularity in an Age of Digital Distraction

Author Derek Thomson
Year of Publish 7 February 2017
Price Rs 898.00
No. of Pages 352
Buy the book Hit Makers: The Science of Popularity in an Age of Distraction

Hit Makers by Derek Thompson - Digital Ready

The goal of the marketers is to make their products loved by as many people as possible. Hit Makers is the book for the marketers to target their market. The book is among the best selling digital marketing books. He has covered up many media over the last two centuries including impressionist art, movies, fashion, music, winning political speakers and speech and Etsy hit products and mobile apps. He found the viral distribution is the ultimate sense. He concluded that there are no hard and fast rules to what makes things pop, but there are some reliable patterns like simplicity, familiarity, frequency, influential supporters, close-knit, supportive groups, rhyming and catchy copy, logical balance and intriguing inversion in messaging, cross-channel support, gradual innovation, and ad hoc random influences.

14. Influencer Marketing for Dummies

Author Kristy Sammis, Cat Lincoln, and Stefania Pomponi
Year of Publish 18 April 2016
Price Rs 499.00
No. of Pages 312
Buy the book Influencer Marketing for Dummies

Influencer Marketing for Dummies - Digital Ready

If you want to be on the top of the marketing game, then you need to know the importance of influencer marketing. Influencer marketing is a hybrid of native advertising and content marketing. It is an established trend in marketing that targets individuals with influence over the potential buyers. “Influencer Marketing for Dummies” will help you understand the people who are popular and rock on social media and thus will help you grow your brand. Influencer marketing is based on building a strong bond with the customers. You will get to know how to build superior service and experience, make strong customer interactions, and encourage organic and authentic brand sharing. This book is among the top best digital marketing books to buy.

15. Digital Passport: Your Pass to a Promising Career in Digital Marketing

Author Hafiz Muhammad Ali
Year of Publish 1 January 2018
Price Rs 763.00
Buy the book Digital Passport: Your Pass to a Promising Career in Digital Marketing

Your Pass to a Promising Career in Digital Marketing - DIgital Ready

Digital Passport by Hafiz Muhammad Ali, a serial entrepreneur, founder of Omnicore Group, digital marketing career, and leadership coach, provides the insights of how to launch a successful and prosperous career in internet marketing. The book will explore e-commerce, social media, advertising, SEO, mobile, website analytics and more. You can discover your future proof career opportunities with the help of this book.

Conclusion

Just reading a book will not make you an expert in a particular field. You should start practical application according to the guidelines of the book to get the success. The above-mentioned books are the top 15 best digital marketing books to buy and read and will help you to nurture your knowledge in the field of digital marketing and get the current leads and strategies for every aspect of digital marketing and digital marketing strategy.You can read our content for the “best digital marketing experts you should follow” to learn more about digital marketing strategies that they follow. To grow your digital marketing education, learn everything about digital marketing and its aspects. Join Digital Ready to build your dream future. Check the list of marketing aspects that we offer.

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