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Switching from Customer Support to Digital Marketing

Switching from Customer Support to Digital Marketing
August 8, 2020

Switching from Customer Support to Digital Marketing

Aug 08, 2020
Chiranjeevi Maddala

Chiranjeevi Maddala is an award winning digital marketing strategist with over 18 Years of experience in Digital Media and Marketing. He is the Founder and Chief Mentor at Digital Ready.

Customer Support Management primarily associates with having an ability to strike conversations, build relationships with clientele/customers, and patiently attend to their grievances or queries. At an executive, intermediary or managerial level, one aspect that is unanimous across every level is the skill to have an ongoing conversation, meticulous eye for detail, and oratorical skills that form an excellent first impression, leading to a long-lasting association.

Did you know the extent of possibilities Digital Marketing can offer to a skilled professional like you? In addition to your current role as a customer-facing professional, incorporate more vital, pertinent digital skills and master the digital world by storm, by doing a career switch.

Your Current Scenario

If you're a customer support professional reading this, the chances are that you are donning one of the below roles:

Telephone support - Attending to customer support via telephone support is extremely crucial to any organization having this structure, as this forms the primary interface with the customer.

Email and Social Media Grievance support – Creating content, a standard template, and customizing it to each unique customer query via email or social media pages is exceptionally crucial, as you may know, as a practicing customer support professional.

Application and Web Support – Either via the organization's App or their Website, real-time responsiveness is essential, with a customer support professional acting as the human interface.

Some distinct commonalities among every nature of customer support are:

  • The expertise to curate immediate responses,
  • Have a specific structure established to determine the content and tonality to address customers,
  • Tech-savvy to an extent.

Why Should You Make a Switch to Digital Marketing Now?

While having an expertise in the domain of Customer support is a decisive factor, a significant demerit of being in customer service is the minimal scope of stretching your contribution and learning.

With automation, cost-cutting, and downsizing in organizations across every industry, the uncertainty of retaining your job in the future is high. Hence, there is no better time to make the right call and get into the digital marketing domain at its peak stage.

Further, if you're someone working out of a call center or BPO, the chances of development or career expansion are minimal. As a person in this dominant digital era, it is time for you to make a smart decision today and equip yourself with the future's skills.

Benefits of Switching to Digital Marketing 

Expert skills of the future if you're already an expert in creating and curating content – especially on email, real-time responses, and social media, learning digital marketing skills is going to be a cakewalk! Switching to a digital marketing career, you will be a practicing expert in the following domains to name a few:

  • Email marketing
  • SEO & SEM
  • Social Media Marketing
  • Client Pitching skills

In addition to gaining the above skills, this will be massively useful for your progress in the digital world, being a customer service executive switching to digital marketing.

Prospective Roles in Digital Marketing 

"I'm a customer support executive, what can I possibly do in Digital Marketing?"
Let us tell you; there's a lot you can offer!

Business Development - The first and fundamental step to gain clientele even as a digital marketer is business development. Business Development or BD means to research and reach out to potential clients to form a relationship and potentially do business. It is a prominent role across industries, including digital marketing agencies. As a skilled person in verbal and written communication, and understands consumer needs, donning a position in any BD team is a perfect fit for you.

Account Executive – As an account executive in the Digital Marketing domain, accompanied by your splendid communication abilities, the role of an Account Executive may be well-suited for you. Mostly, the position entails handling clientele end-to-end, keeping the communication lines always available, responsive, and enable comprehensive brand management. As an Account Executive, you would ideally act as the bridge between your company and the client, making work happen efficiently!

Professional Freelancer – While being a freelancer may not be an ideal first pick at a nascent stage of your career as a digital marketer, this domain provides a reasonably lucrative business opportunity. As a digital marketer, you know your way around digital platforms – be it Google Search Console, Social Media paid ads or content creation. In addition to your brilliant communication skills, this acquired skill is a gold mine for you to get started with Freelancing. 

Your communication skills especially come handy when you have to pitch, research, and land projects and businesses and offer your digital solutions. Therefore, you cannot only pitch, negotiate, and convince prospective clients well, but you also have the power to deliver comprehensive solutions now!

Going Digital is the future

The world is moving forward. Customers and the audience preferences are now tilting towards automated, quick, and real-time responses. To retain customer satisfaction and delight, brands are increasingly adopting digital communications as the present and future marketing solutions – and to be part of the future, take the right decision to upskill yourself today.


As a customer support professional, switching your career path to digital marketing is not as much of a hassle as you may think. The innumerable benefits and a favorable career trajectory that life as a Digital Marketer beckons is fantastic.

Further, as stated earlier, being just a customer support executive limits your possibilities of growth and pushing your boundaries to excel in your professional life. The plethora of benefits you get by transitioning into a Digital Marketer has the potential to have a lifelong impact, with your learning curve only moving upward!

Leap today, and move forward with the rest of the world. Learn the art of Digital Marketing and get Digital Ready to unlock a future full of growth, excellence, and recognition. So, what are you waiting for?

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