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My Story - How Digital Ready Is Helping Me Restart My Career

My Story - How Digital Ready Is Helping Me Restart My Career
January 26, 2021

My Story - How Digital Ready Is Helping Me Restart My Career

Jan 26, 2021
Komal Rana
Komal Rana is a Digital Marketing Enthusiast, a Content Writer, a great listener and a clear communicator.

Hi, I am Komal Rana, a Homemaker and a mother of 2 kids.  I completed my graduation from Delhi University and after that I pursued a PG Diploma in PR and Marketing from YMCA. Immediately after finishing off  my Diploma course, I started working with top PR agencies and worked with clients like FIAT, Gelato Vittorio, Virgin Atlantic etc. My responsibility there was to write Press Releases and to organize Press Meets etc for our clients. Then I got married and I was more involved in taking care of my family.

After almost a decade, I  thought of giving wings to my career again. As I was always very keen on exploring Digital World, I reached out to Digital Ready and started taking Online classes. During our Online class I learned lots of new things. Our Mentor, Chiranjeevi Sir was very supportive during the  Course. Digital Ready not only provides theoretical training but more practical training which helps us to do the tasks while learning so that we get the clear idea of the reason behind doing it. This approach makes them different from other courses available online today.

After a month of course we were able to

  • Create websites on our own using WordPress and Elementor Pro
  • Website Audit with the help of tools like Ubersuggest, Screaming Frog, SmallSeo Tools etc
  • Could perform SEO includes the understanding of how SEO works for Organic Traffic  and which all tools required to perform SEO in brief
  • Social Media marketing for Organic Traffic as well as Paid Traffic on all Social Media Platforms including Instagram, Facebook, Twitter, LinkedIn, Pinterest etc.
  • Could run Facebook ads and Google Ads by creating our own Google Account and Google Analytics which helps us to track our website traffic
  • Created Infographics and Videos using different tools

After a month of the above learnings, we also got opportunity to work on Real Time projects like

  • For Content Marketing we prepared 50 blog topics on the basis of Keyword Research.
  • For Social Media Management we prepared  10 ads for igebra to run on all Social Media Platforms for maximum reach to the target audiences.
  • Prepared a Plan on How to generate 1000 organic traffic to the website using SEO process includes On- Page, Off- Page, Technical factors and Local Profile.
  • Created a Short Video with the help of invideo tool to run on all Social Media Platforms to attract more and more target audiences.
  • Identified 2 Suitable Questions on Quora related to igebra website and prepared answers.
  • Created an attractive and meaningful Infographic with a meaningful message for all Social Media Platforms.
  • Prepared a pitch by identifying websites/ blogs which can feature igebra’s story.

IchakDana (Ethnic Wear Brand)

  • We  prepared a list of 25 Influencers including the Name, Channels available, Statistics, Brands they promote and their contact Details.
  • Also we prepared an E- Mail draft for these Influencers.

MasterWeavers India

  • We completed the Website Auditing for master Weavers India including the On- Page and Off Page Optimization, Backlinks, Technical Factors, Image Analysis, Adit Plan and Page Analysis by using tools like Ubersuggest, SmallSeo Tools, Screaming Frog etc.

The Leo News

  •  We prepared a plan to get 1 lakh Visitors and engagements ( Paid and Owned) across all Social Channels.

Digital Ready

  • Identified and prepared a sheet on 50 potential link Opportunities based on Competitors Link Research.
  • Identified 5 potential Commenting Opportunities and prepared our comments.

After performing the above tasks I have gained such confidence that I am ready to take up all the challenges coming my way. Honestly, because due to more of my home responsibilities for almost 10 years, a person who almost forgot the difference between Login and Sign Up is now  a website creator, Website Auditor, Can run Social Media and Google Ads, Can work on Google Analytics, Can do Search Engine Optimization, Social Media Marketing, Infographic and Video Creation and many more.

I cannot thank Digital Ready more for providing me with in-depth Knowledge on What it all takes to be a Digital Marketer and trust me, If I can do it, anyone with vision can do it.

Digital Ready, You Truly Rock!

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