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Home > Digital Marketing Blog > Social Media Marketing Course: Learn from Expert Marketers

Social Media Marketing Course: Learn from Expert Marketers

Syed Sirajuddin
March 31, 2015

Social Media Marketing Course

According to a report, 84% of B2B marketers use social media for 6 hours or more every week and it is estimated that $8.3 billion will be spent on social media marketing in 2015. These stats pretty much sums up how companies are investing time and money in social media marketing.

The reason is simple – Social media has become critical and important for every business to succeed, whether they are small or large companies. Social media marketing is the process of acquiring free or paid website traffic through social media platforms such as Facebook, Twitter, Google+, Pinterest, LinkedIn, YouTube, Instagram, etc.

Great amount of effort is made to create compelling content that attracts the attention of the readers and make them to share it across their social media networks. This way, the content goes viral bringing loads of traffic to the website.

Our social media marketing course is aimed at providing the essential concepts of social media marketing – Spreading the message utilizing the power of social media, characteristics and influences of different social media networks, and how to plan for and execute social media campaigns.

In this social media marketing course, you will get to learn how businesses are building their targeted and engaging audience using social media platforms that are appropriate to their industry. Students will also get hands-on experience in creating business pages, advertising on them, acquiring followers and measuring the metrics.

The main focus of this social media marketing course is on how to leverage the popular and widely used social media platforms to monitor conversations and mentions, engage online communities, identify influencers and connect with them, and most importantly, establish yourself as industry expert.

Course Content

Social Media Marketing Fundamentals

  • The Evolution of Social
  • Participating in the Conversation
  • Social Chain Reaction
  • Building and Engaging Communities
  • Establishing Brand through Content and Conversations
  • The Power of Social Media - Few Case Studies

Social Media - Statistics

Think like a Publisher

  • What Content to Publish?
    • Content about your Business
    • Tips and Tricks
    • Responses
    • Non-Promotional Company Information
    • Job Openings
    • Jokes!
  • Social Media Calendar

Major Channels

  • Find the right channel for you brand
  • Facebook
  • Twitter
  • Linked In
  • Google Plus
  • Pinterest

Content Publishing

  • Post Formats, Hash Tags, Mentions
  • Ideal Number of Posts
  • Ideal Times for Posting
  • Importance of Pictures
  • Automating the Publishing with HootSuite

Engagement

  • Polls
  • Questions
  • Opinions
  • Ratings
  • Building Audience
  • Discover right audience and connect
  • Promote your social addresses at all possible places
  • Publish valuable and sharable content - It brings new audience
  • Participate in the conversations
  • Run paid campaigns

Social Media Metrics and ROI

  • Quantitative
    • Followers / Fans
    • Engagement
    • Click-through Rate
  • Qualitative
    • Influence
    • Sentiment

Best Practices

  • Frequency of Updates
  • Consistent Brand and Voice

Tools

Case Studies / Samples

Assignments

Social media is revolutionizing the way the world communicates and trades. If you are late, chances are high of missing the fairytale ride. But, it’s not too late yet – So, join our activity-packed comprehensive digital marketing training course (Available at Ameerpet and Madhapur in Hyderabad) that will deepen your understanding of modern marketing.

Registration Form - Horizontal

Send an Inquiry for Digital Marketing Training Course. Next Batch Starts from 04 December 2017.