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Real Estate Digital Marketing Tools

Real Estate Digital Marketing Tools
Rani Andela
July 12, 2017

The World is getting digitalized and with the advancement in technology things are made easy and simple. People are engaged with technology for everything and promoting your business not only by using traditional marketing but, also using digital marketing will be a smart move. Since it is possible to measure the performance of marketing activities through digital analytics, digital marketing is considered as one of the main strategies of a business in all marketing aspects.

Digital marketing is playing a major role in promoting the real estate business.There are variety of real estate digital marketing tools that are very effective in promoting the product and brand among the prospect audience. You can not only to promote your business online but, also improve the business, sales, leads, brand image etc.

People these days do most of their shopping online, and when it comes to buying a real estate property, they might do their property search on various real estate website available. Which increases the possible chances to make efficient and worthy customers to the business. One can make it possible by using the process of real estate digital marketing automation

So, we are here to mention some of the real estate digital marketing tools which helps in your work and makes your work easy.

Content Writing in a Blog

content writing

Let your customers and prospects know about your upcoming and ongoing projects through your blogs. You can even publish topics that are affecting real estate market and those trending up. Giving the customer what they want to know will make a huge impact on the people who visit your blog and also on your SEO. You can even customize your content based on your requirement and share it with your audience as newsletters via email marketing and create a banner share it on your social media platforms. Include a link of your website so that when you customer open you content, they can easily navigate to your site.

We understand that writing about your product might not be as easy for you as selling it. Well, in that case, you can get your work done by giving it to professional content writers. You can draft them your concept and brief them about your requirement and they will do it all helping you achieve your real estate digital marketing goals.

Here are few websites you might want to consider for your for content writing:

  • Contentmart
  • CrowdContent
  • Rightlywritten
  • Justwords
  • Contentmantra

Manage posts on Social Media

manage posts

Over the last few years, social media has totally changed the perspective of marketing. There are many popular social media portals where you can promote your business by using various real estate digital marketing tools.

But, managing those no of channels like Facebook, Twitter, Instagram, Pinterest, LinkedIn and more can be a great challenge as you would have to constantly keep engaging and updating your social media promotions. Monitoring the peak hours and posting exactly at the time your maximum number of prospect audience are online might be a tedious task to be done on an everyday basis.

Marketing automation can make your job easy. You can schedule your posts and updates so that they go live when your customers are active. Sharing of posts becomes easy when they get scheduled.

Here are few tools you may use for scheduling and managing your posts on social media.

  • Buffer
  • SproutSocial
  • Hootsuite
  • Everypost
  • Socialoomph

Email Marketing

Email marketing

If you are a small scale real estate business and are looking forward to built a personal connect with your customers, then email marketing perfectly suits you. Email marketing can be really economical when considered for real estate digital marketing as you can directly connect to your target audience/ prospect customers by just sending an e-mail. All you would need is, a strong content that tells them about your project and about your brand. You may also include testimonials of your existing clients which will be an add on.

Email marketing allows you to find potential customers to your business. You can target those who are interested in your real estate services by segmentation.

Irrespective of technical knowledge and skills email marketing campaigns are very easy. You can use the following tools and make your email marketing campaign easy.

  • Constantcontact
  • Mailchimp
  • Mailjet
  • SendGrid
  • Benchmark

Text Messages

text messages

With no:of people using mobile phones going up, marketing your brand using mobile technology will be a smart move giving you effective results to develop your business. You can reach your audience with a simple, clear and short message and the probability of reading them is very high compared to other Digital marketing channels as there is a possibility of your customers trying to call you back reading your SMS.

Following are few tools which can make your work easy to send bulk messages to your customers.

  • TextMarks
  • Joopz
  • Tatango
  • Plivo
  • Bandwidth

SEO or Search Engine Optimization

search engine optimization

Search engine optimization plays a major role in your website ranking. Especially in real estate marketing, rankings of your website on top is important to generate leads. Higher ranking will make your website visible at the top which will help your audience find you easily.

Below are few tools which would help you in optimizing your website and improve the real estate business.

  • Pagespeed Insights
  • Google Analytics
  • QuickSite Website Analyzer
  • Open Site Explorer
  • Browseo


Since the technology evolving everyday, as an entrepreneur in real estate, you can use all the you should upgrade your marketing strategies and use digital marketing in real estate to promote and improve/develop your business.

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