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Home > Digital Marketing Blog > No Luck with a Government Job? You Can Consider a Digital Marketing Career

No Luck with a Government Job? You Can Consider a Digital Marketing Career

No Luck with a Government Job? You Can Consider a Digital Marketing Career
October 10, 2019

No Luck with a Government Job? You Can Consider a Digital Marketing Career

Oct 10, 2019
Chiranjeevi Maddala

Chiranjeevi Maddala is an award winning digital marketing strategist with over 18 Years of experience in Digital Media and Marketing. He is the Founder and Chief Mentor at Digital Ready.


"What should I do if I don't get a government job?" the most common question I hear very frequently. 

There are many Government jobs of various kinds out there, and there are many more number of candidates competing for them. Since the competition is tough, many number of candidates remain without getting a post in a particular sector, and then seek out for other posts. And then there are many candidates who get left out in those too because there are not enough posts available.

Whether you appeared for Government exams and couldn’t succeed or you are someone considering them, let us tell you that there are many more opportunities outside them too. You just need to see them. The economy and the market is changing so fast that new career opportunities are emerging and evolving constantly while the old jobs are being replaced by new and advanced systems.

And Digital Marketing is one such career path that can provide you diverse opportunities beyond Government jobs.

What If You Have A Career Gap

Having a career gap is one of the common problems of many candidates who tried for Government jobs. When preparing for a Government position after graduation, a candidate couldn’t work on something else other than studying and preparing for the exam. 

But when the candidate couldn’t get the Government post he sought, and then tries to seek a job in the private sector, he would be treated as a candidate with a career gap. And most of such candidates can have a career gap of around 1 to 3 years.

This can be highly disadvantageous to the candidate when he seeks a job in software/programming field, or any other technical field since they prefer candidates without any career gap and especially those who are constantly involved in their profession.

However, it is not the same with digital marketing. One can start a fresh career in digital marketing regardless of one’s career gap, and can learn and acquire the necessary skill-set and knowledge to become a digital marketing professional. You just need to acquire certain skills and practical knowledge to start your career in digital marketing, and then progress with experience and expertise.

What is Digital Marketing

Digital Marketing is the practice and the process of promoting the product(s) and/or service(s) of a brand/business through digital media and the internet. Digital Marketing is, in simple terms, marketing through the use of digital media and digital devices. Brands and businesses use digital marketing to market their products/services, acquire and retain customers, and expand their market.

There are various specializations in digital marketing like Search Engine Optimization (SEO), Content Marketing, Digital Advertising, eCommerce Marketing, Social Media Marketing (SMM), Email Marketing and so on.

Why Digital Marketing

While Digital Marketing skills are highly demanded in the current economy (almost every business requires digital marketing services), it also takes lesser time to kickstart your career in digital marketing compared to other career streams. 

There are many specializations in the discipline of digital marketing, each involving its own skill-set and knowledge, making it a diverse discipline. Once you can learn the fundamentals of digital marketing and how businesses utilize it, you can choose a specialization that aligns with your skills and interests and progress in your career with expertise.

Almost all brands and businesses rely on digital marketing to run their businesses and expand their market. Hence a digital marketing professional can find enormous work opportunities due to the number of brands/business that exist in the market and new ones that come into the market every day.

How Do I Start A Career In Digital Marketing?

While there are different ways to learn and start a career in digital marketing, the best and the easiest possible way is to enroll yourself in an expert training institute that provides live classroom training, hands-on experience, internship and placement assistance.

Since digital marketing has become a highly sought after career, there are many training institutes, courses and programs available in the market, and not all of them are worth your time and money. This can create confusion for the candidate in choosing the right pathway.

Well, this is what we are for. Not only do we provide a great training experience with the above mentioned benefits, we also clear your doubts regarding digital marketing career and how you can proceed. Schedule for a free demo on digital marketing where you can get your doubts cleared and questions answered. 

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