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Home > Digital Marketing Blog > New Changes to YouTube Monetization in 2018 to Better Protect Creators

New Changes to YouTube Monetization in 2018 to Better Protect Creators

New Changes to YouTube Monetization in 2018 to Better Protect Creators
March 10, 2018

New Changes to YouTube Monetization in 2018 to Better Protect Creators

Mar 10, 2018
Reshma Mandal

Google is announcing some necessary changes to YouTube monetization and setting a higher bar for the YouTube, and YouTube Partner Program which allows making money through YouTube advertisements. YouTube Channel is tightening the rules around its YouTube Partner Program to protect creators better. It’s raising the requirements that should be met by a channel or creator for video monetization. The primary focus of 2018 for all at YouTube Channel is to ensure stable revenue and to protect and better the creator ecosystem. Let’s get into what are the tightening rules of YouTube Monetization for tapping into ad money around creator monetization and partnerships.

YouTube Monetization New Rules - 2018 - Digital Ready

“NO YOUTUBE MONETIZATION UNTIL 1000 SUBSCRIBERS AND 4000 HOURS WATCH TIME” Previously the bar for making money through YouTube Ad needed 10,000 total views to join the YouTube Partner Program. It’s been clear over a few months that there must have a high standard. As per the latest YouTube’s announcement on 21st February 2018, “YouTube channels need to have 4,000 watch hours of annual view time and over 1,000 subscribers to join the YouTube Partner Program for YouTube Monetization.” The changes are done to address the issues that affected the community in 2017 so that it can be ensured that the original creators around the world who make their living through YouTube Channel can be prevented. This change is going to be tough for smaller channels to reach YouTube monetization.

As per YouTube, “the change is going to strengthen the requirements for YouTube monetization by preventing it from spammers, impersonators, and other actors that can hurt the creator ecosystem.” 2017 was a tough year with several issues which affected the community and advertising partners. According to Paul Muret, the Vice President of Google, “We are passionate about protecting our users, advertisers, and creators and making sure YouTube is not a place that can be corrupted by bad actors.” YouTube removed more than 150,000 videos, killed hundreds of accounts, and turned off comments on more than 625,000 videos targeted by alleged child predators that are not eligible for monetization. In November, YouTube had removed ads from more than 50,000 channels and 2 million videos that have tried to show off as family-friendly but feature inappropriate content. The CEO of YouTube, Susan Wojcicki said, YouTube advertising will take a new approach, and it would include an increase in the number of content moderators and other employees reviewing content and training algorithms. YouTube will now decide which channels and videos should be eligible for advertising. You must have the question of what an inappropriate content for YouTube advertising means. Here is what an inappropriate or not advertiser-friendly content means:

  • Violence, including events on violent extremism and display of serious injury.
  • Promotion of drugs including selling, abuse, and use of such items.
  • Sexually suggestive content.
  • Inappropriate language including profanity, vulgar language, and harassment.
  • Sensitive or controversial subjects and events including political conflicts, natural disasters, and war-related subjects.

If a channel includes any of the above portions in their video then, the video will be considered as not eligible for monetization. YouTube can suspend monetization features on channels on submitting videos repeatedly that violets their rules.

What Paul Muret said on the tightening Rules of YouTube Monetization

Paul Muret said on YouTube monetization, “We will closely monitor signals like spam, community strikes, and other abuse flags to ensure they comply with our Adsense policy. Both new and existing YouTube Partner Program channels will be automatically evaluated under this strict criteria, and if we find a channel repeatedly or egregiously violates our community guidelines, we will remove that channel from YouTube Partner Program. We will remove the user’s accounts and channels from YouTube if the account has been issued three community guidelines strikes.”

YouTube Monetization from Paul Muret - Digital Ready

Paul Muret said that the program would offer most popular and most vetted content, i.e., everything in Google preferred should be manually curated, with ads running for the verified videos to meet the friendly guidelines. He said YouTube would be introducing a new “three-tier suitability system” in the next few months which will aim at giving more controls to the marketers over the marketers over the trade-off between running ads in safer environments versus reaching more viewers.

Results for the Change in YouTube Monetization

The threshold was implemented on Feb 20th, 2018 across existing YouTube channels to allow for a 30 days grace period. The channels with less than 4,000 watch hours and 1,000 subscribers are no longer be able to earn YouTube ad revenue and are not eligible for monetization. The channels are automatically re-evaluated under strict criteria that they comply with the new policies on reaching 1,000 subscribers and 4,000 watch hours time. The applications of the new channels will be evaluated on hitting the announced milestones. The change has significantly improved the ability to identify creators who contribute positively to the community and help drive more YouTube ad revenue to them. It will also assist in preventing potentially inappropriate videos from YouTube monetization which can affect the revenue for everyone.

These changes have affected some YouTube channels. 99% of the channels which got affected were making less than $100 per year, and 90% has earned less than $2.50 in the last month. Based on the AdSense policy, any of the YouTube channels which no longer meet the threshold will be paid what they earned. YouTube’s core value is to provide an opportunity to earn money through their channel. Policies can change over time to time, but the commitment remains the same. The channels which have not reached 4,000 hours watch time or 1,000 subscribers can continue getting benefit from Creator Academy, Help Center, and resources on the Creator Site to Grow their respective YouTube channels.

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