Menu
CALL: 9177503885
Home > Digital Marketing Blog > New App on the Block: Clubhouse is the Latest Social Media Obsession of Gen Z

New App on the Block: Clubhouse is the Latest Social Media Obsession of Gen Z

Clubhouse is the Latest Social Media Obsession of Gen Z
June 8, 2021

New App on the Block: Clubhouse is the Latest Social Media Obsession of Gen Z

Jun 08, 2021
Devyani Paliwal
Devyani is an ACJ graduate with a bachelors in English Literature. A voracious reader since her school days, cinema aficionado and music enthusiast, she has been doing content writing for some time now.

We have all heard the latest buzzword - Clubhouse. Suddenly the entire social media population is scrambling to get an invite to join the app and we are still wondering about where it came from. What is Clubhouse? Why has it become so popular? What does it do?

Today we’ll be tackling many such questions and decoding the latest social media obsession. Initially available only on iOS devices, it was recently launched on android (May 20), and since then, the further spike in its popularity has been pretty fascinating to witness.

What is Clubhouse?

With the help of Clubhouse (CH), users can essentially listen to two or more people having a conversation, discussion, or debate about any topic under the sun. This is the simple explanation. According to the app’s Twitter bio, “Clubhouse is a space for casual, drop-in audio conversations.”

Clubhouse

The interesting thing about this app is that you can’t just register yourself and become a user, as is the process with most social media apps. You need to be invited to the app by an existing member or you’ll be put on a waitlist.

Maybe this is the reason behind its popularity - the exclusivity. Much like a real-life club, you need to be invited in or be put on a waitlist. This is like some sort of an elite club but only virtual. A classic case of people wanting something that is not easy to attain. But that’s just a theory. 

Why has Clubhouse suddenly become so popular? 

Clubhouse gives you a chance to be part of conversations, by actively contributing or just being present there, between people you have always dreamt of listening to. One of the primary reasons behind its abrupt rise to fame was when Elon Musk just dropped in on one of the Clubhouse rooms in January. 

At that point in time, the app wasn’t even a year old and naturally, it became a pretty big deal when arguably the most influential person of our times made an appearance on it. Moreover, not just Musk, even Bill Gates dropped in once and it gained momentum after that. 

When was it launched?

In March of 2020, Clubhouse was introduced in the US, along with COVID. Owing to its exclusive invite-only onboarding process, it became quite popular in certain parts of the country. During those initial days, the app included just a small community of people. 

This small community consisted of venture capitalists mainly as the company that founded the app - Alpha Exploration Co. received a massive investment of $12 million from Andreessen Horowitz merely after two months of coming into existence. Shortly after that, its value reached $100 million with only 1500 users at the time. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Clubhouse (@clubhouse)

Currently, when evaluated in April 2021, the value of Clubhouse came out to be $4 billion, and this was before it was even released on Android. 

How does the Clubhouse App function?

For all the people who are members, the app has a number of themes that have been segregated into conversation themes so that they can choose whatever interests them the most. There is a wide range of topics to choose from, such as world affairs, sports, tech, crypto, and so on. All the trending topics are there in the list.

Users can follow topics and even people and clubs they want to. everything is based on the interests of the user and therefore, they get to customize it. Also, like other social media platforms have feeds, Clubhouse has Hallway. 

All the active conversations centered around the topics the user has chosen, or if the people or clubs they are following are engaged in some conversation, it will show there. Now, these conversations can be one-on-one interactions among friends or even be group discussions. There are no set rules. 

In fact, Clubhouse is also used to host formal talk hoses, live music shows, and whatnot. It is fast becoming the hub for all audio-based entertainment. Conversations are mostly named according to the topic that is going to be discussed. 

When a member enters a particular 'room' of the Clubhouse, they will be able to see the names of the speakers and moderators written on the 'stage' tab present on the top of the screen. All the other members are listed below. 

For those who wish to contribute to the conversation, there is a 'raise a hand' option available. If the room's creator or moderator deems them worthy, they are allowed to talk. If anyone interesting enters the room, they can also be invited to speak by getting an invitation to the ‘stage’. 

For anyone who wishes to exit a particular conversation, the ‘leave quietly’ option has been provided as well. 

What’s the deal with Clubhouse’s logo?

A distinct feature of the app is its ever-changing logo. Clubhouse doesn’t have a fixed logo. It is changed periodically to display the profile photo of a member - in black and white - who has had some sort of an impact on the app or a person the app feels an affinity for. 

Some of these people, who have appeared as the face of the app, include musicians Bomani X, and Axel Mansoor, tech podcaster Espree Devora, visual artist Drue Kataoka, and startup promoter Erika Batista. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Clubhouse (@clubhouse)

People have given mixed reviews to this feature as even though it is pretty interesting and unique, it does make it a bit hard to locate the app on the phone since its icon keeps changing. 

What will the upcoming Payment feature do?

The payment feature, which is already present in the US version, will soon be introduced to the Indian version. Users will have to pay the creators whose shows they want to access on the platform. 

Currently, the company is working on complying with the rules and regulations that have been put forth by the Indian government.

Conclusion 

With the rising popularity of Clubhouse, another option has been added to the social media roster. It provides an excellent platform for like-minded individuals to gather, explore, and understand new ideas - something which can be truly valuable to all marketers out there. 

For more such content, don’t forget to go over our Blog section. Further, you can also check out the various digital marketing courses that we offer and take your first step towards becoming a digital marketer. 

Registration Form - Horizontal

Join our Full Time Digital Marketing Course with Placement Assurance.