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Home > Digital Marketing Blog > Lead Generation Using LinkedIn - Explained

Lead Generation Using LinkedIn - Explained

Lead Generation Using LinkedIn - Explained
January 23, 2021

Lead Generation Using LinkedIn - Explained

Jan 23, 2021
Sonali Sharma

Sonali Sharma is a professional freelance writer. She has covered a wide variety of topics in her freelancing career right from web content writing to digital marketing and technical blog writing. She is also a published poet and story writer. Her works have appeared on online sites “Indian Periodical”, “Poetry Magazine”,“Indus Woman Writing”, “Psychside”, “Newsonline.media and 'Swarnim Times'. She is the co-author of anthologies “Woods of Rame”, “Whispers of Heart”, “Shadows of Soul”, “Fervour”, and “Shades of Ink”.


“LinkedIn - The social media channel that conveys to you maximum information about people’s professional lives.”

An ever-popular medium among the elite world, LinkedIn has witnessed a 14% increase in its users since the termination of 2018. Currently, it has 760 million users, out of which 260 million users account for its monthly active users.

Now, lead generation and LinkedIn are two terms that are much closely related. For most of the organizations, lead generation is one of the prime ways to invite revenue flow.

So, why set lead generation targets on LinkedIn?

Basically, LinkedIn is effective in generating 277% more leads than any other social media network. Here is how you can begin!

Make Yourself Visible

Search Engine Optimization (SEO) is not only meant for visibility on Google. In fact, showcasing your profile and recommending your experience can turn out to be the most promising ways to sell your products or services.

Some of the facile ways of doing this are:

  • Make your profile acquire the ‘All-Star’ status on LinkedIn or in simple words complete it 100%.
  • Comprehend which keywords you wish to add to your profile and look for them. One way to do it is to click on the top search results and focus where those keywords are placed in professionals’ profiles.
  • Ask for recommendations. Around 10 or more good recommendations can elevate your profile’s search engine ranking.
  • Incorporate anchor text in your links in your profile.

Use LinkedIn Pulse to Publish Content

LinkedIn’s publishing platform boosts your professional brand image. With more publishing in the form of blog posts or educational articles about your industry, you can even shape yourself into an influencer.

LinkedIn Pulse makes you do this task through an easy-to-use interface that you can make use of to craft rich and long-form content. This can include videos, images or links to your main website. Repurposing your website’s blog posts for LinkedIn can also be a time-saving tactic.

Go for LinkedIn’s ProFinder Service

The ProFinder service of LinkedIn is induced by freelance-finding websites such as Fiverr and Upwork. The advantage of this feature is that it allows extracting benefit from LinkedIn’s huge quantity of user data. Later, this can be used to find the greatly recommended pros for any job opportunity.

An outstanding profile is required to become a part and parcel of Profinder. As per LinkedIn, such a profile must include the following points:

  • A good professional profile picture
  • A summary listing your accomplishments
  • A title associated with the service you wish to be discovered for
  • Links to the content that you have published on LinkedIn
  • Multiple recommendations that state your skills and description of your role in a project

Start a Sponsored InMail Campaign

No more cluttering and no more diversions! The Sponsored InMail campaign carries you to the inboxes of people who are important to your business. You can use this service to send prolific content and eye-catching offers to your selected prospects.

Take the example of VistaVu Solutions who found its clients supporting the oilfield services industry, using the Sponsored InMail campaign. The outcomes of the campaign were:

  • 4-5 times more leads obtained from Display Ads
  • 2.4 times more lead conversion than by using any other display advertising
  • The conversion rate on InMail was 23.8%

Obtain Benefit From Plugins

LinkedIn is an amazing lead generation tool and it becomes more effective when you integrate other add-ons.

Rapportive

It is an excellent convenient tool for Gmail users who use Chrome or Firefox. When the tool is run you obtain a list of Twitter handles, LinkedIn profiles, etc. of the email addresses in your contacts. You can send personalized LinkedIn invites straightaway from your inbox.

Headlinr

It is a paid plugin for Google Chrome that automatically creates headlines that consist of keywords you mention.

LinMailPro

It allows you to spontaneously invite people who have lately viewed your profile. This also makes the implementation of tip number extremely easy.

Borrow the Power of Dynamic Advertisements

The more customized your message is, the better it appears to the potential customers. Taking into consideration LinkedIn's dynamic advertisements, you can reach people with thoroughly specified marketing messages.

Moreover, the ads have a good visual appearance since they involve a member’s profile picture. More ad copy can be included which assists you in promoting content. The best way to make ads work is to connect them with customized post-click landing pages.

Get Hold of Previous Clients

With LinkedIn, it is very much possible that you come to know what your previous clients are up to. And trust me there is no place for awkwardness when you do this. In case, you wish to contact a client, then instead of sending a normal me-first message, you can put down a comment praising any good work which they have accomplished.

You can also ask certain new questions about their upcoming projects. And this is how you can look for ways in which you can help them out.

Don’t Make Cold Calls - Instead, Practice Warm Outreach

What is the difference between an introduction that is given through a cold call and that which is received through LinkedIn? Well, the latter comes with a pat of trust! It doesn’t appear to the prospect that you are simply selling. Instead, when you come via a recommendation from a person that the recipient is connected with, then there is a lot of chance of getting a lead.

Furthermore, sending a message via LinkedIn is also best as the platform hints towards a business state of affairs. Hence, when you are looking for a potential customer, then you can see their profile, find out their interest, and see that if you have anything common with them, that can capture their interest in your business.

Conclusion

If you want to get leads from LinkedIn, then it is 100% attainable. You just need consistency and allow yourself sometime before you can achieve all your target leads.

This is how you beat your competitors using LinkedIn lead generation tactics.

Good Luck!

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