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Home > Digital Marketing Blog > Is Your Brand Ready for the Digital Dawn of 2020?

Is Your Brand Ready for the Digital Dawn of 2020?

Is Your Brand Ready for the Digital Dawn of 2020?
December 23, 2019

Is Your Brand Ready for the Digital Dawn of 2020?

Dec 23, 2019
Audrey Throne

Audrey Throne has an ongoing affair with the words that capture readers’ attention. Her passion for writing dates back to her pre-blogging days. She loves to share her thoughts related to business, technology, health and fashion. To date, she has given life to multiple worth-a-second-read pieces. Audrey is a fitness freak and loves to travel. When she isn’t writing, she takes her kayak and sails to discover more ecru and earthy tones. Find her on Twitter: @audrey_throne.


Ready for the New Year's Eve party?

Fantastic!

This one’s going to be extra-special. It’s the dawn of a new decade. And you’ve been planning everything to perfection, from the caterers to the decorations. You want this party to be nothing less than successful and memorable.

But as a digital marketer, are you doing the same for your brand?

As 2019 draws to a close, it assembles a decade's worth of technological developments. So it’s reasonable to anticipate change. And if you want your business to remain competitive in today's online landscape, you’re going to have adapted ambitious concepts and innovative digital marketing trends.

So let’s turn the page and enter the new era armed with adequate technology and a fresh mindset.

What are the top priorities for most business owners in 2020?

The evolution of society and technology has transformed consumer behavior. It’s challenging predicting consumer interests. But with the aid of artificial intelligence and numerous data-driven technologies, the job is getting easier. Moreover, marketing tactics are quickly evolving to keep up with current trends.

As a digital marketer, you need to track ever-changing consumer behaviors in this dynamic landscape. You must also be aware of emerging trends so that you can plan appropriate strategies.

Recently, there has been a rise in voice search engine optimization (VSEO) and video content marketing. But there are a lot more aspects that you must consider. So let’s look ahead and identify just a few of them.

What does your brand need to stay competitive in the next decade?

1. Start off big

Data analysis and creativity are both critical aspects of digital marketing. Future practices are merging the two to create amazing results. Since there’s no denying the vast amount of information that can be collected and analyzed about every customer, Big Data has considerably facilitated the process.

Brands can now get deeper insights into the target audience from various sources, such as social media activity, online purchases, and internet searches. These significant findings can drastically leverage a brand’s marketing campaign. Big Data is fostering intelligence about buyer intent, customer preferences, purchasing patterns, etc. Marketing campaigns are now more accurate and effective, helping to optimize advertising as well as retail strategy.

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2. Don’t forget to chat

Who doesn’t like a little one-on-one attention?

Well, then you definitely need to provide chatbots on your site. These AI-powered chat tools have greatly promoted customer interaction.

By 2025, 80% of brands will have implemented them into their marketing strategy by next year, claims digitalmarketinginstitute.com.

Chatbots have already enhanced online customer service and user engagement. But as the technology behind them advances, chatbots have the potential to provide a more holistic approach.

Not only do chatbots answer repeated questions, but they now offer suggestions or tips to resolve customer issues. Brands like Sephora have already implemented these features. This type of interaction generates more leads, boosts UX, and grows customer loyalty.

3. Continue to be interactive

Encourage active participation from your audience, whether it’s through quizzes, polls, or 360-videos.

Creative interactive content not only entertains people, but you also get an idea of what they are thinking. Moreover, it’s one way to keep visitors coming back to a site.

But a more-out-of-the-box interaction can be acquired through augmented reality and virtual reality. They effectively provide consumers with a more engaging technological experience. While AR superimposes images onto a user’s view, VR provides a comprehensive, immersive effect.

Brands like IKEA and Disney have made headway with this marketing approach. But many other businesses that market cosmetics, jewelry, clothing, accessories, etc. have much to gain from providing a realistic view of how the customer ‘looks’ after using the selected product.

In the coming years, as AR and VR become mainstream, they will boost UX and ROI. But at the moment, AR is outpacing VR.

Moreover, worldwide spending on AR is expected to reach $45.1 billion by 2022, according to ARtillery Intelligence. This is an indication of how important it is to invest in these technologies.

4. Are you creating a good influence?

Brands are increasing the use of customers as brand advocates. They aim at humanizing the brand through recommendations, increasing brand awareness, and boosting conversions among a specific target audience.

Influencer marketing is a marketing trend that has gained a considerable amount of traction lately. With the rise of social media, influencer marketing has also improved.

Instagram is currently the most favored platform. Mostly, you will see online fashion brands doing its advocacy. Reason being, fashion fanatics are usually found in the digital home of Instagram. There are multiple leather jacket online stores that are using Instagram as the lead generating sword. Not only that, but many lifestyle brands have joined the clan too.

Do you know, 69% of marketers plan a budget for Instagram influencer marketing? But generally speaking, this aspect of digital marketing is expected to reach $8 billion by 2020, according to HubSpot. If you have not yet aligned influencers for your brand, consider utilizing influencer marketing tools to identify the right influencers for your niche.

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5. Time for an entertaining story

Who doesn’t love to hear a story?

Not surprisingly, storytelling is the latest technique bands using to market their products. And it’s proving to be quite useful. Research shows that stories are 22 times more memorable than plain facts by engaging and intriguing customers.

Even though the content may be the same, the style with which it is conveyed is more important. Crafting compelling stories that focus on evoking empathy from viewers is an ideal way to provide information, elicit a response from them, and build a stronger relationship with the target audience. Moreover, studies show that sharing a story is more likely to persuade people than advocating ideas through arguments based on data, facts, and figures.

6. Let’s not forget security

All aspects of advertising, marketing, and automation are improving with the aid of technology. But because of this, security concerns on the digital space are also mounting.

Brands must provide more than just website security. They need to make sure that privacy and integrity are maintained. Though Google has set standards about website security, it is the responsibility of the brand to ensure all guidelines are followed. Any lapse in security can result in a loss of trust as well as a slump in SERPs.

Wrapping up

We’ve come a long way since radio broadcasting. Now, it’s the age of the internet and social media.

Over the years, the medium of marketing has changed, and it will continue to do so over the coming years. But the main focus will always be around the needs of the consumers.

As the dynamics of digital marketing keep altering, you need to be agile, alert, and smart. Above all, you must be able to adapt to the latest changes. Or you could run the risk of being left behind. Therefore, utilize effective digital tools to gather information about the target audience.

Prepare to grasp the opportunities that come your way. And lastly, leverage your marketing campaign with innovative ideas that push your boundaries.

So does your brand have everything it needs to thrive in this age of innovation?

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