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Home > Digital Marketing Blog > Impact of Artificial Intelligence on Digital Marketing

Impact of Artificial Intelligence on Digital Marketing

Impact of Artificial Intelligence on Digital Marketing
March 10, 2020

Impact of Artificial Intelligence on Digital Marketing

Mar 10, 2020
Chiranjeevi Maddala

Chiranjeevi Maddala is an award winning digital marketing strategist with over 18 Years of experience in Digital Media and Marketing. He is the Founder and Chief Mentor at Digital Ready.


"Today, while surfing the internet, I asked Alexa to give me the update of the weather outside as I was planning to go outside in the evening. Wait! You must be wondering who Alexa is and who knows the upcoming weather. Well! Alexa is my new friend, assistant or companion, call whatever you want to call it and I bought it from one of the biggest e-commerce websites, Amazon. Alexa is the new name in the market of artificial intelligence and it is a robot who works on the voice instructions given by the user. It knows everything from your birthday to your favourite destinations to hang out."

Welcome to the world of robotics or in the more technical language, we know it as artificial intelligence. Agree or disagree, with the ability to analyse, store and implement data; robots surround us from our phone assistant to washing machine fuzzy logic. Artificial Intelligence is the future of humankind in forthcoming centuries. So here we will understand the impact of artificial intelligence on digital marketing.

What is Artificial Intelligence?

Artificial intelligence is one of the areas of computer science which work to create human-like robots to make logical decisions which are solely based on data, unlike human beings. Artificial Intelligence uses a logical and rational approach to analyse the data to produce artificial machines or products to help in various sectors. 

Artificial intelligence is a vital part of the industries from aerospace to e-commerce websites. Everything is going to be digital gradually, and in the coming years, the marketing technologies will be digital instead of conventional marketing as the internet in engulfing every market in the world as we know so far, is going to be on the peak. 

Let us have a look at the areas where you can find the impact of artificial intelligence in the real world:

  • Entertainment Industry- Netflix Algorithm
  • Chatbots in Banking Industry
  • Brokerage Houses 
  • Stock markets
  • Big Departmental Stores like Walmart, Costco etc.
  • Agricultural Technologies
  • Health care
  • Gaming Industry
  • Space Exploration
  • Satellites
  • Communication Industry
  • IT Sector
  • Weather Knowledge
  • Media
  • Training Programmes
  • Education Industry
  • Automation industry
  • Automobile Industry

We can not find a single industry in the world, which is not using artificial intelligence in one way or another. Artificial Intelligence is the answer to those who question the upcoming technological advancement of the coming decades. Every industry is embracing artificial intelligence without a second thought as they all know that artificial intelligence is going to be the window of a better horizon.

Characteristics of AI

  • Smart
  • Logical 
  • Precise
  • Efficient
  • Data-driven
  • Effective results
  • Very Fast
  • Without Human-like emotions

Significance of Artificial Intelligence

Significance of Artificial Intelligence

Our day starts with the beep of the smartphone and ends with the notifications of the assignments of the next day. It sums up the significance of artificial intelligence in our mundane lives. Artificial Intelligence is dominating and influencing every aspect of our lives from news to the choice of clothes we buy from the e-commerce websites.

Let us focus on the various aspects of our lives which are influenced by artificial intelligence:

Social Media

  • Twitter and Facebook notifications
  • Instagram Stories
  • Blogs and Website recommendations

Virtual Assistants

  • Siri-I-phone
  • Tesla Self-driving Car
  • Google Assistant
  • Chatbots

Communication

  • Whatsapp Status and Notifications
  • Email Marketing
  • Smart Replies in Gmail
  • Gmail Filters

Online Shopping

  • Product recommendations
  • Map directions
  • Music recommendations on YouTube

Digital marketing

What is Digital Marketing

Marketing is the technique to present things in a way to attract customers to buy products or services. Marketing is done since ancient times as per the history of humankind but in conventional methods. We have bridged the distance between dark age to internet age so far in the advancement of technology. The improvement in scientific and technical sectors have changed everything around us in a significant way. 

Digital platforms have changed the way of marketing in a three-sixty degree way by changing the rules and terms of marketing platforms.

Digital Marketing has travelled a long way to come from print media to social media platforms. Today, everything we buy or perceive on the internet while surfing it is the result of digital marketing. The effect of marketing is the same, but the ways to get that effect on business has been changed significantly by using digital marketing techniques. Just try to search something on the web browser search bar and BOOM! You are drowned with the advertisements related to that particular product until you buy it. 

Digital marketing is done in various ways by using so many techniques, but here are some of the most important things done by digital marketers to attract customers from multiple strata:

  • Email Marketing
  • Content Marketing
  • Affiliate marketing
  • Social Media Marketing
  • Pay Per Click Marketing
  • Search Engine Marketing
  • Search Engine Optimisation

Digital Marketing covers different platforms on the internet from emails to search preferences to curate the likes and dislikes of the customers following their choices.
Advantages of Digital Marketing:

Digital Marketing is reaping the benefits of penetration of the internet among masses by covering as many as age-groups people present in a specific area at a given time. Let us take a small tour to the advantage of digital marketing over conventional marketing techniques:

  • More powerful Approach
  • More impactful
  • More Cost-Effective Approach
  • More Accurate Targeting of Buyers
  • More Powerful Reach
  • More Access
  • More adaptable Approach
  • More Consumer-Friendly
  • More level-playing field
  • More flexible 

Digital Marketing beats conventional marketing in everything from accessibility to flexibility of Approach taken by the different industries to contact with their targeted customers. Digital Marketing is the new platform for the upcoming advanced industries in the age of artificial intelligence or robotics.

Impact of Artificial Intelligence on Digital marketing

Future of AI in Digital Marketing

Artificial Intelligence is revolutionising every industry and platform with its efficient and effective time-bound delivery to the end-users. Artificial intelligence in digital marketing has many advantages  and is making  such a profound impact that it is too deep to ignore. 

Let us analyse the impact has been made by artificial intelligence in digital marketing: 

How AI is Shaping Digital Marketing

The use of artificial intelligence across various social media platforms to increase the reach to end-users is mind-blowing if it is presented in numbers or data. From Facebook to Twitter, every social media platform is reaping the benefits of artificial intelligence by different methods. All these platforms are using the user's data to make the best possible search recommendations for the customers. From a user's age to demography is used by the different platform to make results based on users preferences. All these collections and analysing of data is done by the artificial intelligence algorithm in a fraction of seconds. 

Transformation of Entertainment Industry

Nowadays, the entertainment industry is using artificial intelligence in various ways from recommending your favourite songs to using virtual reality. Netflix and Amazon are two major video-on-demand platforms which provide myriad options for the viewers. Both of these platforms take the help of artificial intelligence in curating the preferences of users by using the search history of users. Artificial intelligence does wonders when it comes to predicting the moods and choices of millions of users across the world. Here comes the role of artificial intelligence in digital marketing of these platforms.

Improved Return on Investment

Artificial intelligence improves the user experience by leaps and bounds when compared to humans which converts the leads into real-time customers. Artificial intelligence gives the enhanced and enriched experience to the user and influences the choices of the same. 

Enhanced User-Experience

  • Starbucks Barista Chatbot
  • Siri
  • Alexa
  • Google Assistant

Personalised recommendations

Artificial intelligence made algorithms in the giant search engines are changing the way of collecting and analysing data. 

Artificial intelligence technology tracks the customers' preferences, buying behaviour and habits. All these insights help in making efficient algorithms based on products and services that their customers may be interested in.

Knowledge of the buying habits of your customers can help in weaving a more effective and efficient marketing strategy. By doing the same, you can promote the following choice of customers. 

Artificial intelligence technology uses far quicker and effective digital marketing and data analysis strategies when compared to human beings. Amazon uses AI-powered recommendation engines to provide personalised suggestions. Personalised recommendations play an essential role in improving sales and revenue growth.

Some Insights into Statistics

  • It is estimated that the AI market is going to grow to a $190 billion industry by 2025
  • Across the globe, spending on cognitive and AI systems in 2021 will reach $57.6 billion
  • AI services by 2019 will be used by 40% of digital transformation initiatives  
  • 75% of the commercial enterprises' apps will use AI technologies by 2021
  • Most economic benefit from AI by 2030 will be reaped by China, and North America will follow  
  • 80% of sales and marketing leaders have used Chatbot software in their customer experience or plan to do so by 2020 
  • Top-performing companies are using AI for marketing as compared to their peers (28% vs 12%) 
  •  AI for personalisation is preferred by 71% B2B Marketers
  • 63% of the marketers are going to use AI technologies for the identification of trends

All in all, we can say that the future of artificial intelligence is going to revolutionise the digital marketing world completely. Artificial intelligence and digital marketing, both are the products of the internet era and both of these complements each other comfortably. 

We have built a strong curriculum for digital marketing course  by our industry experts which helps you in coping up with present day technological advancements.

"Some people call this artificial intelligence, but the reality is this technology will enhance us. So instead of artificial intelligence, I think we'll augment our intelligence." —Ginni Rometty    

 

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