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Home > Digital Marketing Blog > How to Write SEO Friendly Content for E-Commerce Website

How to Write SEO Friendly Content for E-Commerce Website

How to Write SEO Friendly Content for E-Commerce Website
April 3, 2020

How to Write SEO Friendly Content for E-Commerce Website

Apr 03, 2020
Marques Coleman

Marques Coleman is a blog writer who specializes in marketing and copywriting. He has dedicated his career to writing and helping other writers improve their work. Currently, he is working as a copywriter at GrabMyEssay and BestEssayEducation. When he is not writing or attending conferences and courses, Marques loves to spend time in nature and travel.


In the competitive e-commerce market, brands are looking for a good way that can make their store pop in the potential customers’ eyes. One of the ways to achieve that is to write SEO friendly content  on an e-commerce website. New visitors are a necessity for growing an e-commerce website, and that’s what content optimization can bring you.

How to write SEO Friendly Content for Ecommerce Website?

SEO friendly content signals search engines that you have relevant and interesting information to offer to users. When a user searches for something related to a certain niche, search engines will rank the websites based on relevancy. Content optimization can be very useful for ranking your e-commerce website higher which will make it easily discoverable. If you want to write SEO friendly content, here are some tips you should keep in mind.
 

Determine Your Objectives

Goals to Write SEO Friendly Content for Ecommerce Website

To accomplish a goal you first need to know what that goal is. So, you want to optimize your content? That's clear, but you need to specify why exactly. What are your objectives?

There are many objectives you can aim for such as:

  • Better rank on the SERPs
  • Increasing brand awareness
  • Spreading your reach on the global market
  • Attracting more customers 
  • Emphasizing the benefits of your product
  • Driving engagement to your website’s content
  • Growing your social media followers base

Content Optimization can influence all of this so you need to determine what you want. You can have a single goal or multiple one but the important part is that you know what it is. Keep in mind that you need to be realistic. You can’t expect that you instantly take the number one place in the search results. What you can expect is that your website has a better rank on Google with time. 

Choose the Keywords for Content Optimization

Keywords are a must for optimizing content on an ecommerce website. They give a hint to search engines that can be found on your website which helps the engines rank your website.

Include keywords in your headlines, headings, content, title tag, and meta description

The most popular keyword tool is Google’s Keyword Planner. It can assist you with surfacing relevant and useful keywords. Another option you can try out is KeywordTool. 

Jonathan Simmons, a writer at WowGrade shared very useful advice, "Do the keyword research before you start with writing. When you prepare the keywords in advance you can add them in a natural way in the content,” said Jonathan. He also added, “Keywords shouldn’t stick out or be added just for the sake of optimization. They need to perfectly connected with the content.”

It is advisable that you go for long-tail keywords. Long-tail keywords consist of 4 or more words. Their effectiveness is better because users' search is usually very specific and long-tail keywords determine the best match for the search.

For example, if you’re selling dresses and you want to use a keyword “dress” in your blog post to drive traffic that would be a difficult goal. The term “dress” is too general and search engines will first rank more specific results. A more resourceful option is to use long-tail keywords like “how to dress for a first date.” Therefore, your post will rank high for searches like that. 

Use Credible Sources to Research Content

Research Content from Credible Sources to Write SEO Friendly Content.

Writing usually asks for research. During the research, you should drive information only from credible sources. Including information that is not true or deceiving users with incorrect statistics will hurt your brand's reputation.

Whatever you write about, ensure that you are sharing truthful information that can help users. Don't try to present yourself as an expert in a field you know almost nothing about. If you are writing about something new, do thorough research first and surface information from a real expert.

When you include information that was previously stated by another author, reference the page where you found that information. Giving credits through links will prove your honesty while adding to your page's value. Search engines appreciate linking in content because it signals to them that you are providing additional information to users. 

Write High-Quality, Original, and Interesting Content

Write High Quality Interesting Content for E-commerce Website

There is not an optimization trick in the world that can help you with poor content. It’s not enough just to rank high on the search results, you also need to keep the audience’s interest. Do that by writing high-quality, engaging, and authentic content. 

Write informative content by thinking about the potential customer’s problems and dilemmas. People usually turn to the internet to find out an answer to their question. You should provide them with that answer.

Make your content original and interesting by deciding on a writing style and tone that will be specific for your brand. Users like content with personality.

If you get stuck and need some help don’t hesitate to ask for it. There are numerous writing services that can bring your content’s quality to the next level. Some of the most popular choices are TrustMyPaper and Studicus.

Before you publish content, run it through an online editor and proofreading tools like Grammarly. You can also check your content’s readability score with Readable. This tool will help you shape your content so that is easily understood by a large audience. 

Structure the Content

Structure the Content

A well-structured content keeps the users on your website and helps search engines to understand your content. Large blocks of text won’t contribute to your optimization process. What can help you out is using the following:

  • Headings
  • Subheadings
  • Bullets and numbering
  • Short paragraphs
  • Short sentences

Search engines want to personalize the user experience and answer their questions as closely as they can. When you structure your content, search engines will take into consideration the heading and subheadings as a potential match to the users’ inquiry. In that way, your headline isn't the only one that will lead users to your page.

Use subheadings in your product description as well (if applicable). Let’s say that the user is searching for characteristics of Greenworks Corded Electric Lawn. Having a subheading named Greenworks Corded Electric Lawn characteristics will directly lead the user to your page. 

Some Final Thoughts

Search engine optimization is a strategy that became essential for any online business. This is something you can't avoid if you want to improve your online presence. 

What's most important is that you know how to optimize content. Search engines have criteria that you need to meet which is why these tips will come in handy during your writing and optimization process. 

Marques Coleman is a blog writer who specializes in marketing and copywriting. He has dedicated his career to writing and helping other writers improve their work. Currently, he is working as a copywriter at GrabMyEssay and BestEssayEducation. When he is not writing or attending conferences and courses, Marques loves to spend time in nature and travel. 
 

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