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How to Win a Digital Marketing Interview?

How to Win a Digital Marketing Interview?
December 23, 2017

How to Win a Digital Marketing Interview?

Dec 23, 2017
Reshma Mandal

You may know about digital marketing. But more effort is needed for cracking marketing positions.Any job that involves marketing requires some tenacity to stand out from the competition. Yes, it’s true that the term job interview is enough to run fear through your nerves. Even it can inspire fears among the steeliest and intelligent candidates. And especially the digital marketing jobs landscape is new which can create confusions and can arise difficulty in navigation to follow which questions should help you prepare or how much do you need to know or what are they going to ask you? What stories do they want to hear from you? etc. Because we all are familiar with questions and preparations that you need to do for all other interviews for different fields but this is a new concept. No need to fear. Keep calm and stay focused. Before starting let’s watch an exciting and inspiring video which perfectly explains how to get a job in the digital marketing field.

The above video by Market Campus explains some tips for getting into a digital marketing job role. Here are some tips that you should know for preparing yourself for next digital marketing interview and for cracking your digital marketing dream jobs.

First Become A Digital Marketing Expert

Without an adequate knowledge in digital marketing, you won't be able to get a good job in the field. Be an expertise first. Don't expect companies to knock your door as you are expertise in digital marketing. No one knows your talent. You have to be forthcoming and showcase your abilities. So it's not easy yet. It needs a lot of efforts and works to get your dream job.

Prepare Yourself And Do The Research

Before going for an interview, you should do all the research about that particular company. It’s not only about only digital marketing roles. You should do it before going for any types of interviews because that’s the first essential step. Record everything that you researched and find company’s revenues, annual data reports, new product releases, target audience, competitors, roles in the industry, and all latest news coverage. You should know their current marketing strategy too. Your research should focus on three main points:

  • What the company’s brand is trying to achieve?
  • If you are experienced, then how your experience fits their requirements?
  • What is the particular company doing online like their activities on all social media channels?

Once you are ready with these questions, record them and keep them brief so that you can explain smartly. Then mark your suggestions to improve their marketing strategy. If the company is going to ask you regarding your ideas, then you can quickly demonstrate your thinking and creativity which can be a plus point in getting your dream job. You need to lots of research about the industry and the competitor’s company. Especially research in this digital marketing field is straightforward. So should not get any confusion at this point. A digital marketing interview is all about the preparation that you will do. So prepare well, know about the company, their products, their challenges, and about their competitors.

Know About Your CV

Many candidates forget what they wrote in their CV and are blank and with lost words when asked about their experience. It’s imperative for you to know about your experience inside out and the way you can explain it clearly and precisely. You should know your sector part. Highlight the areas where you are confident. Include more points that are related to digital marketing and prepare yourself for that very reason. Keep your CV clean and clear so that they can understand it well. Explain more than your CV as explaining only the things in the CV is always considered as a lazy thing. Do not expect the manager out there to pull information from you. It’s you who have to open up and explain a lot about yourself. So be forthcoming and ask a lot of questions to show your curiosity.

Prepare Your Specific And Confident Stories

Don’t go for same old ramble stories that go on forever. You can be a little smart at this part. You can become more coherent and confident candidate by preparing a few short stories that highlight your unique abilities to succeed in that particular role. Make your skill relevant to the job role that you are trying to crack. Have a look at your CV and job description. Now go through the requirement list of the company that you are going to get and go through it thoroughly and scribble in small notes beside it that mentions your success in your previous roles. Suppose for an example one of their requirement is to help them grow online. Here you can add your point and time that you smashed your online posts and pages and how you have increased your Facebook, Instagram and Twitter fans. Keep your stories short, simple and to-the-point. Start with why you or your company felt that it was essential to achieve the particular goal at the time, add your figure that you had to complete and a timeframe, how long you had to do it and the main steps as of how you did it and your outcome concerning figures. A hiring manager always looks for the achievements that you got in your previous roles and how you can be useful in the position that you are interviewing for now. Avoid jargons when you explain your answers.

Explain Your Passion Through Your Personality And Few Examples

It’s essential to show you genuine passion for the Particular industry that you are interviewing for. Digital marketing is a great field, and the attractive point about this area is that it gives your immense opportunity to showcase your skills and passion in your own time. You can build your portfolio without even any experience in this field. You can easily set up your blogs to showcase your writing and SEO skills. You can then share your articles over social media channels to showcase your promoting ability. It’s a great way to demonstrate your passion, your ability and the desire to take the initiative. Don’t be afraid to showcase yourself because the hiring manager would not love to see you just a candidate for their role but would love you to see you more than that. They want to see whether you can fit into that role and company’s culture or not. The job market is very competitive, so you need to show yourself as deserving and different from others to stand out from the crowd. The candidate who gets the job is the one who wants it the most. So be passionate about your area and show real practical experience that you lived.

The video above by Interview Questions will guide you through a list of frequently asked Digital Marketing interview questions. Digital marketing is gaining its importance in all global industries. It offers exciting and best opportunities regarding role, salary and job satisfaction. Getting a digital marketing job is more than achieving a certificate. You have to prove that you can get you are the one that the recruiters are looking for their industry. Hopefully, the article has inspired you about how to get into your job hunt.

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