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How to Use Social Media Channels for Landing Your Dream Job

How to Use Social Media Channels for Landing Your Dream Job
February 7, 2018

How to Use Social Media Channels for Landing Your Dream Job

Feb 07, 2018
Sonal Sai
Sonal Sai is a Digital Marketing Professional.

Social media- a term that has revolutionized our lives in the 21st century in a great number of ways. Some of the early social media platforms include MySpace, Friendster and AOL chat rooms. While social media platforms earlier functioned just to connect with family and friends, today their abilities include a plethora of other things. Social media websites like Facebook, Twitter, LinkedIn and various others are not only a great way to connect with near and dear ones; they are also an exceptional platform to land your dream job. Wanna know how? We'll tell you. But before that, let's check out some of the current social media statistics.

Social Media Statistics

  • The total social media population, as of 2017, has been determined to be around 3.03 billion
  • The majority of the social media population is constituted from millennials, i.e., people in the age range of 18-34 years
  • As much as 135 minutes are spent online on a daily basis
  • There’s an average of 7 social media account per internet user
  • There was a drastic increase of 121 million social media users between the second and the third quarters of 2017

Now that we know how much social media has affected our lives, let’s head to the question of the hour- Can social media help you get your dream job? Most certainly it can. Today, most companies are venturing into social media and are also using it as a platform to acquire new talents. Here are some easy tips and tricks that you can implement for your online presence to grab that job you’ve been waiting for!

Look Out for Opportunities

Figure out which company you want to work for. No matter what kind of a job profile you are looking for, ensure that you choose a company that not just caters to your needs, but also helps you grow as a professional. When you decide which company suits you the best, follow their social media account. The social media page of your dream company provides you with ample information about what's happening in the company and other details about the company's strategies. Also, engage with the content that they post.

Showcase Your Talents

Social media is a hub for people to portray what they do the best. Often prior to interviews, recruiters go through the candidate's social media pages. So make your social media channel as creative as you can. That doesn't necessarily mean flooding your page with unnecessary stuff. But make sure you put forth any talent you possess. For instance, you can share a link to your blog posts, or you can post a painting or a song that you wrote. Just make sure you don't overdo it.


The basic reason why you opened a social media channel was to socialize with people. So, socialize. Be active and connect with people. It’s advisable that you figure out the who’s who of the company you want to work for and make sure they notice you. Engage with what they share and also put forth your views regarding the various issues they address. The more positively and logically you engage, the better are the chances of you standing out of the crowd.

Networking is Important

If you cannot socialize with the big-shots of your dream company, do not assume that it ends there. Start building your network from the fundamental level. This way, gradually, but effectively, you can make your way to the top of the list. All it needs is a little patience and a lot of networking.

Stay Up-to-date

The world is changing at a fast rate, and there's a new thing or a new trend out there every other day. Stay updated about new stuff. Discuss the progress. Follow forums online to know more about various new trends and technologies.

Keep Your Profile Updated

Respective of whether it is a social media website like Facebook or Twitter or a professional platform like LinkedIn, always keep your profile updated with the latest details. That way, your recruiters can get to know more about you and why you would make a great addition to their company.

Don’t Get Controversial

When your recruiters are going through your social media profile, they often see the type of content you post or share. This gives them an idea of your ideas and beliefs. Voicing out your opinion is important. But that doesn't mean you need to stir controversies. While you don't necessarily need to have a positive opinion about everything, voice your disinterest about something in a subtle and sophisticated way. Landing your dream job is one of the best things you can get for yourself. In this world of competitiveness, it’s important to stay ahead of the mass in your own unique way. Using social media channels to land your dream job has a great potential. But don’t forget to put in your efforts as well. You can also check out this cool video to help you out.

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