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How to Use Google AdSense For Your Website Monetization

All About Google AdSense
November 11, 2020

How to Use Google AdSense For Your Website Monetization

Nov 11, 2020
Chiranjeevi Maddala

Chiranjeevi Maddala is an award winning digital marketing strategist with over 18 Years of experience in Digital Media and Marketing. He is the Founder and Chief Mentor at Digital Ready.

Launched in 2003, Google AdSense is the most popular monetization method for websites. Any new or existing website, personal blog, etc. can become a part of the Google AdSense network and start earning money right away. Google AdSense connects advertisers to the relevant publishers and/or website owners and display their ads on their websites. In return, the website owners are paid money for every click and in some cases for views as well.

How to Use Google AdSense to Make Money

Making money through Google AdSense is a very easy and fast process. For this, you first have to apply to become a member of the Google AdSense program. You can sign up for a Google AdSense account here. Then, submit the URL of your website. Google AdSense team will review your website for meeting its guidelines and policies. The whole process might take a few weeks as Google receives tons of Google AdSense applications every day. Once your application gets approved, you can start displaying ads on your website. For this, you just have to go to your Google AdSense account dashboard. Copy the ad code from there and paste it on your website. One thing to keep in mind is to display ads in moderation, as fewer ads will not be effective and too many will irritate your viewers. 

Google AdSense Earnings by Others

Google AdSense usually works on a cost-per-click model. Whenever any visitor clicks on an ad on your website, you will be paid for it. Google pays you 68% of the ad revenue, and it keeps the rest as a commission fee. The amount of money you can make with this depends on the click rate or CPC in your niche. You can find out about the most well-paying niches through the CPC Map tool

What is the Eligibility Criteria to Make Money with Google AdSense?

Here are some eligibility criteria for making money through Google AdSense:

  • You must be 18 and above
  • You must be the owner and controller of your site
  • Your site should have original content
  • It must comply with Google content policy
  • It should have technical pages and clear navigation
  • It should have sufficient traffic

Google AdSense Best Practices

Google AdSense best practices will help you make more money by increasing your ad revenue and growing your website.

  • Look for the best ad placement for your website. 
  • Regularly post content.
  • Promote your content and your website.
  • Try different ad units.
  • Make your ads responsive if needed.

Pros and Cons of Making Money With Google AdSense

Using AdSense for earning money through your website is a very lucrative option. But it has its own pros and cons that a publisher or webmaster should be aware of.

Pros of Google AdSense

  • It is free and saves you money spent on designing and optimizing ads for your website.
  • You can monetize several of your websites from a single account. Thus, helping you earn more income. 
  • It gives you the freedom to customize the ads as per your preferences. 

Cons of Google AdSense

  • You will only get paid after your AdSense account earns at least $100.
  • If your website violates any Google AdSense policy, your account will be suspended.
  • You need to have a good amount of traffic on your website to enable and earn through Google AdSense.
  • The ads can be perceived as unprofessional and annoying by your visitors, which may result in them choosing your competitors over you.

Types of AdSense Ads

Some available AdSense types include:

Text and display ads: They are text or image-based ads displayed on the top or bottom of the webpage. 

In-feed ads: They are a type of native ads that pop-up during scrolling of the webpage. They are organically blended ads used to increase engagement.

In-article ads: They are just like in-feed ads, with the only difference being that they are embedded in an article. 

Frequently Asked Questions About Google AdSense

Which Type of Website Is Best for AdSense?

Any website that adheres to Google AdSense policies is good. However, Blogs, Forums, and Free online tool sites are best for AdSense.

Which AdSense Alternative is Best?

There are many AdSense alternatives. Some of the best ones are Taboola,, Propeller Ads, Infolinks, Adcash, etc.

Google AdSense Payment Methods – Which is the safest?

Google AdSense pays through various mediums like Checks, EFT, Wire transfer, Rapida, etc. depending on location. The safest of them is through EFT as it directly transfers money to your bank account.

Which bank is best for AdSense payment?

Government banks like State Bank of India are best for AdSense payment as their Forex transaction service and commission charges are lower than private banks. 

How do I receive a payment from AdSense?

You can receive payment from AdSense by setting up a payment method in your AdSense account. If you are using the bank transfer method, you have to provide your bank details. 

What is the primary payment method in AdSense?

The primary payment method is the method through which you will receive payment from AdSense. You can set up any payment method as your primary payment method in the Manage payment methods section of your account.  

When do I get paid by AdSense?

Google AdSense has a monthly payment cycle. You can receive your payment between the 21st and 26th of the month. Depending on your payment method, it may take time to reflect the payment in your bank account.


Google AdSense is one of the best methods to make money online. Though it will not make you rich quickly, it will surely provide you a stable form of passive income through your website. The best part about it is that it is completely free and you can start it anytime. To get the maximum benefits of this service, keep updating your website with unique and interesting content that engages your visitors and increases your traffic. Lastly, follow all the guidelines to remain in the good books of Google.

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