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How to Plan For Your Digital Marketing Career after Completing a Course?

Raja Sekhar
October 6, 2017

Once done with course, there are various details that one needs to understand to make a career in digital marketing. So, this article will go through all the prospects and its associated challenges that are mandatory to build a successful digital marketing career.

Digital marketing at a broader level refers to the promotion of a brand using digital channels like social media, different websites or portals, search engines, e-mails and various apps. It is a technique which is used in digital marketing.

Many people may have a question revolving in their head that public is getting all the information through digital channels but what about those people who are aspiring for a bright future in this field. So here it goes, the answer to your question.

Why Digital Marketing Career Has a Bright Future?

  • Digital marketing career is going uptrend in employment, set to offer 1.5 lakhs jobs by the end of 2017
  • A digital marketer can earn starting from 15000 INR per month to 250000 INR per month.
  • Previously people didn't have the knowledge of socializing and working digitally but the now the trend has changed, the world is becoming digitalized and it is predicted that by the end of 2020, the world will go digital and resulting in abundant job opportunities.
  • The technology is improving day in and day out. Humans are going tech savvy. From shopping to consulting, from learning to training everything is digitalized, and that is the reason why most of the companies are advertising through various digital channels, which in return is creating multiple job roles for digital marketer.
  • Few companies outsource this activity to different agencies. This digital marketing agency hires various executives who can work as a third party consultant to the company.

Digital Marketing Career Opportunities

  • Search Engine Optimization / SEO Executive
  • Search Engine Marketing / SEM Specialist
  • Social Media Marketing / SMM Expert
  • Content Marketing Manager
  • CRM Manager
  • E-Commerce Manager
  • Digital Agency Account Director
  • Web Analytics Expert
  • Email Marketing Manager
  • Digital Marketing Manager
  • Conversion Rate Optimizer
  • Inbound Marketing Manager

Now let's understand what these job roles are:

Search Engine Optimization / SEO Executive

Search Engine Optimization is a fascinating role to start with. It encourages fresher to begin their career. This position needs a person with the good hand on various social media and ways of building relationship digitally. A person needs to know various Google Webmaster tools perfectly.

Search Engine Optimization manager can earn around three lakhs to four lakhs INR per annum.

Digital Marketing Manager

The Digital marketing manager is a very interesting job in digital marketing career which requires 5 or more years of experience in the same field with the good amount of projects to prove your capability. This requires a lot of expert knowledge and the number of projects done will determine your capability of becoming a manager.

The salary bracket can be expected between 15 to 20 lakhs INR per annum. As a digital marketing manager person should have to lead the digital marketing team.

Content Marketing Manager

Content marketing manager is a very interesting job where the person is required to have 3 to 5 years of experience and is responsible for marketing the content which includes handling the blog, managing guest blogs, e-book publications, managing emails, sales page copywriting and much more.

Content writers who are freelancers report to these managers. They earn somewhere between 10-15 lakhs INR per annum.

Inbound Marketing Manager

This job profile is available in some organizations but not in all. Content Marketing is a strategy in inbound marketing where the position of the manager is to attract the customers by executing the content marketing strategy.

Social Media Marketing Expert

Social media marketing is an activity where the content is spread through various social media channels. The content marketer does this part but publishing the same in social media needs expertise and here comes the role of social media marketing expert. Such advertisements are paid, thus needs more precision.

This profile needs expertise knowledge in various social media monitoring tools and social media channels like Facebook, Instagram, Twitter, Google plus and much more where new features are being added every day.

E-Mail Marketer

A person can choose his career in email marketing where there need different attributes like writing useful emails, how to design it to attract the customers and using copywriting skills, needs to know the ways to optimize pages and so on. A person can expect around 3 to 4 lakhs INR per annum as an email marketing manager.

Search Engine Specialist

Search engine marketing is the most crucial element of digital marketing as everything which works digitally goes through some of the other search engines and Google is the leading search engine thus search engine marketing mostly refers to Google AdWords. In a small organization this role is done by the digital marketing manager, but in case of an essential organizations this task is outsourced and is done by professionals or expertise in search engines.

The role of this job is to report under digital marketing manager and bring target leads from the marketing budget given. Fresher with an abundant amount of knowledge can join in smaller companies as compared to bigger ones who need an expert.

Web Analytics Expert

Web analytics is a very interesting job profile where a person needs to understand different technologies like URL Structure, JavaScript, HTML, learn to create various databases as well as a good knowledge of MS- Excel.

There are four roles in Digital Marketing where you can work from home and earn.

  • Freelancer
  • Marketing Analyst
  • Copywriter
  • Start up your agency

Freelancer

Freelancing refers to working for the client from home on a part-time basis. These are independent service providers who either work for the clients directly or work with the agencies and they are paid according to the time and the volumes they work.

Marketing Analyst

Marketing analyst is required to work with numbers and convert them into various strategies which need an expert knowledge of different procedures.

Copywriter

A copywriter doesn't work alone; they work in a group of the digital marketing team. This job role requires a person have copywriting skills and helps the search engine marketer to write a better version of the ad copy and post appropriate words on social media channels.

Start Own Agency

If you are not willing to work with someone and desires to work independently, then they can start up their agency where they can hire few set of skilled people who have knowledge in the digital marketing field and have abundant experience in managing people, process and business as a whole.

This can create job opportunity as well as the right amount of money for self. Most of the organizations prefer to have an individual contributor as a copywriter who shows excellent skills in copywriting.

There can be four stages in the digital marketing domain for career growth as a digital marketer:

  • You can start up your career in digital marketing as digital marketing executive as a fresher till two years of experience and getting around 1.5 lakhs to 2.5 lakhs INR per annum.
  • If you are having an experience of 3 to 5 years, then you are eligible to opt for digital marketing Team Lead with a salary between 2 lakhs to 5 lakhs.
  • If you are aspiring to become a digital marketing manager you need an experience of 5 to 10 years by a whopping salary of 5 to 12 lakhs.
  • To become a digital marketing director, it needs ten years of experience and the salary goes around 15 to 25 lakhs.

Conclusion

Digital marketing career has a lot of scope regarding knowledge and earning money as well as socializing and gaining quite a lot about various technologies. Digital marketing not only gives you a chance to working in startups but also in big organizations and also offers a choice to work as a freelancer or start up our own company. It gives various vertices to choose between expertise and how we want to work. As there is day by day up gradation of technologies, there is more demand for digital marketers in upcoming years.

I hope this information has given you insights of various digital marketing career options after completing the digital marketing course and may help you in guiding towards your dream job and aspiration

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