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How to Increase Your Traffic Using Social Media

July 22, 2016

How to Increase Your Traffic Using Social Media

Jul 22, 2016
Vamsridhar Reddy

If you take a look at your blog’s traffic, along with seo and direct you will find social media traffic is likely to be among the top three sources. In fact, for most of the blogs, social media traffic is much more valuable than that of search engine and direct traffic. The amount of website traffic you manage to attract from your social media efforts and the level of engagement you could drive from it depends mostly on how you structure your social media campaigns and the share worthiness your posts. To help you know this better, here are few important points you need to understand while creating a strategy for driving social traffic and conversions from social media.

1. Create a sharing schedule

This involves lot of thinking about what are the best times to share, what is an acceptable number of times to share something, and for how long the content is treated as fresh. It is also helpful to consider frequency and introducing variety. Pre scheduling of messages can be useful to make sure that the message is not shared too often on the same channel.

2. Profile

The fundamental step to get started with social is your profile. No matter whatever the social network is, a complete profile is a must. Make sure you fill up all the relevant fields and most importantly, that you provide links to all your sites. On Twitter, I would recommend you write down your website address in the description so that people can easily see it. On LinkedIn, you can even personalize your links. It’s easy to do, and can make a huge difference, by seeing company website might not attract lots of people to click on it.

3. Join Different Social Networks

Traffic from social networks is at its best when you use more than one social network platform. It is best for every marketer to try out several social networks than the usual once, in order to estimate which one might bring you more traffic. However do consider where your readers are, it is also important for you to focus time and efforts on platforms where they are engaging.

4. Post Regularly

Once you start updating posts on social media, it is crucial to keep it up frequently and be consistent. Your traffic from social media will not be as good as you think unless you keep updating and engaging regularly. Don't be a bot, behave like human on social media i.e, don’t just post links to website all the time, but also use images, text only posts, videos and even few posts that don’t have anything familiar with your business. It might not get you traffic, but by only posting links you will put most people off by being too salesy.

5. Do not share the same message twice

This may seem to be conflicting with the whole approach, but in fact it just means outline the information that you are sharing in a different way, so it does not appear as exactly the previous post, as this will be tedious for followers on social network.

6. Post links to your blog posts

Posting links to valuable resources on your blog is one of the top ways of getting social media traffic. Whenever you write a new article, blog post or have a new resource on your website, make sure you post it on all of your social media profiles. However, don’t simply post the link and the title rather try to write a short description that will make users want to click on the link to read more. You could also engage your audience by asking question within the post, so that you can also attract more often times which leads to more traffic!

7. Engage!

The secret sauce to social media success is engagement. By engaging regularly with audience on social networks, you will drive more traffic to your profile and updates, which ultimately increase the traffic. Liking, commenting, sharing of other people’s posts, asking and answering questions all help increase engagement.

8. Optimise content for different networks

Various social media websites have different strengths, and these should be used when sharing the same information more than once. For example, it is explained that some sites, like Google+ allows for more content in post, while other platforms like Twitter display images in a helpful way that make them more noticeable. Being aware of this and using it to your advantage is important when following this approach.

9. Use High Conversion Keywords

Puzzle on all social networks as certain keywords generate more engagement than other keywords. They attract more clicks than usual and also get more exposure. Using them effectively in your social media updates can increase the perceptibility and effectiveness of your posts. Here are few high conversion keywords for popular social networks

  • Twitter – Follow, ReTweet, Social Media, Check Out, New Blog Post, Help, Top
  • Facebook – When, Where, Tell Us, Inspire, Deals, Submit, Warns, Discount, Amuses
  • Google+ – Promote, Share, Increase, Discover, Create
  • LinkedIn – Created, Increased, Improved, Developed, Reduced, Researched

10. Use Short and Concise Updates

Expert say that, shorter updates will attract much more engagement on social network platforms as compared to the one which are longer. This is apparently because social network users will have very short attention spans and they usually don't have time to read detailed and long posts.

11. Use hashtags

Hashtags are used on most major social networks – Facebook, Instagram, Google+, Twitter, etc. Hashtags can help increase your traffic by making your social updates discoverable more quickly. It is better using no more than two or three hashtags per an update, as too many #'s will put off some people. Consider hashtags which are trending for that day and use them in your updates if it is possible. There are lot of people searching for those hashtags, so your updates have better chances of being visible.

12. Use a Social Media Friendly Website Structure

The structure of your site also has a direct impact on the number of shares you get and number of followers you manage to attract on social media. Most of the times, users find your website either through social media updates or from organic search results. So make sure that you need to have a website structure which encourages visitors to share your content and follow you different social media.

13. Post at the right time

The time when you update a new post can have a huge influence on its performance. If you post at the right time, more users will see it and therefore, you will get more engagement which leads to more traffic.

14. Identify and Amplify Top Performing Content

Driving traffic and conversions from social media is not just about using random and isolated techniques. It’s equally important to determine the right methods which are driving you social media traffic, the content which is attracting with highest engagement, and the pages on your website or blog that can be used to amplify similar content for even more social engagement.

15. Add social sharing buttons

By adding social sharing buttons to each and every blog posts, you make it much more easier for your visitors to share your content to their own friends and followers on social media. This way, you can increase your reach within social media with minimal efforts on your part and more audience will be able to see your link and therefore, drive more traffic. Driving traffic and conversions from social media platforms requires a combination of tweaks and perks to your posts, and few structural changes to your website. At the same time, you need to keep an eye on your social media stats keenly to understand and analyse which content is performing good and how can it be leveraged to increase your overall social media traffic and engagement. If you can sort this combination right, you can create sustainable stream of high converting social media traffic to your blog or website.

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