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How to Improve Your Website’s Organic Traffic with Long Tail SEO Strategy

How to Improve Your Website’s Organic Traffic with Long Tail SEO Strategy
Venu Puram
February 15, 2017

Organic traffic is the traffic that comes from unpaid sources on search engines like Google, Yahoo, and Bing. It is what the whole SEO industry is developed about to help website holders to get better organic rankings and more clicks.

Organic traffic is what most online marketers strive to increase. This traffic is defined as visitors coming from a search engine, such as Google or Bing. One thing to be noted is that paid search ads are not counted in this classification. In HubSpot and Google Analytics, paid search traffic or PPC is marked in a separate class.

Importance of Organic Traffic

Natural Traffic

Sometimes in paid traffic, you will get clicks from other sources such as automated machines.

This is not human traffic, and it will have no conversion rate at the end of the day. Therefore, executing organic SEO in your website, you are sure of getting real visitors and traffic from real humans, not automated crawlers or visitors.

Permanent Ranking

The number of visitors coming from the paid traffic will end up if there is no reliability in promotion to draw the traffic to the website. If you would rank your website using the natural and organic techniques, it will be hard for your competitors to beat your performance on the search engines.

Because of the quality of your website and unique content, you will enjoy regular visitors all the time. As long as you meet the needs of your visitors, the ranking of your website will continue to improve. It will remain evergreen and relevant to the search engines.

A trustworthy source of the market share: Nowadays, almost everyone is checking online to get the reviews and rating of a product before making any purchase. With the latest growth and improvement in technology, a majority of people will be using the search engines to search for products and services they need. Therefore, if you want to make more sales, you should create a reliable and trustable online business so that people can locate your business products and services.

A website becomes valuable to Google: The major amount of internet traffic comes from Google. Normally, the responsibility of an SEO is to improve the ranking of the website on various search engines. If your website contains valuable information, Google will favor your website.

Implementing organic SEO will increase the chances of ranking higher in Google.

Benefits of Organic SEO Search Traffic

Even though pay-per-click(PPC) advertising has its place, but everyone strongly believes that organic (i.e. unpaid) search traffic has more value than traffic that is generated through paid click ads. Here's why

  • Cost: The benefit of organic search traffic is a cost advantage. Pay-per-click ads are assured to put your company’s links in front of potential site visitors. Once when you execute sound SEO principles, the cost-per-click for organic search traffic is zero, giving your business an advantage over competitors who are involved more in a pay-per-click universe.
  • Competition: Here there is something to consider: when pursued aggressively, organic search traffic can effectively block your opponent’s online presence. The more strength you invest in improving organic search traffic, the higher your site reaches in search rankings.
  • Combined Approach: Internet users are non-homogenous. Some prefer sites through search engines; others normally click paid ads. That makes it important for business sites to take a combined method that integrates both organic search traffic and paid advertising into a coherent online strategy.

Here are a few extremely specific key phrases that relate to visitors who are much progressive in the buying cycle — at least at step three, probably at step four and possibly step five:

  • Hyderabad mountain climbing tours
  • beginner mountain climbing in Hyderabad
  • guided mountain climbing tours
  • mount Shasta family climbing tours

These are just a few examples. I'm sure the users will come up with many more. However, the point is twofold

1. The long tail keywords are much easier to rank for.
2. Visitors who search by using long tail keywords are far more likely to become buyers.

Long Tail SEO Strategy

Long tail SEO is a less-known, yet extremely powerful technique for building up organic search traffic for your business.
When researching keywords, most SEOs consider the following three core keyword qualities

Search Volume: The average number of times visitors have searched for a given keyword during a specified period. Naturally, the larger the search volume a keyword has, the more visitors you can possibly bring to your website by targeting this keyword.

Competition: How easy/hard it is to outrank competitors with a given keyword.

Relevance: The more relevant to your definite product, service and website topic a keyword is, the more likely it is that visitors who've found your website with this keyword will actually change to paying customers.

Early SEO adopters (at the beginning of the Internet) were concentrated on targeting keywords that have high search volume. There wasn't much opposition those days, making it comparatively easy to get into the Top 10 of the search engine results page (SERP) virtually with any keyword.

Real Time Examples in Long Tail Seo Strategy

Long tail Keyword Sample

Long tail Keyword sample 1

long tail keyword sample 2

Examples of Successful Websites Which Use Long Tail Keyword

Consistent Traffic Niche Site – Making $1,000 to $1,500 Per Month

This first website that we are going to share is a niche website that owns a reliable traffic, day in and day out. As you can see from the screenshot below, the site consistently gets around 2000 to 2500 unique visitors a day.

Long Tail Keyword Pie-Chart

Where does the traffic come from? Well, look at the second screenshot below, that displays only the organic search engine traffic coming to this site

Long Tail Keyword Graph

The mainstream of this website traffic is coming through the natural search engine and long tail keywords. Since the content of this site targets lots of changes like long tail keyword phrases, where the traffic certainly adds up. In other words, if you are directing really low effective keywords you can rank near the top of Google without much effort.

Perrin’s Authority Site – Making $2,000+ Per Month

Long Tail Keyword Graph1

Please note that this screenshot is showing only the organic traffic which is coming to this site. The progression has been very strong since May or so.

Perrin has been pointing to long tail keywords which are having really very low competition; both product based keywords and informational type keywords. In addition, he is doing some basic outreach to gather some excessive links to the site. This one-two blow of great content based on long tail keywords and links through outreach has proven to be a engaging strategy.

Short Tail Keywords vs Long Tail Keywords SEO Strategy

Short Tail keywords Long Tail keywords
Definition Generic, 1- 2-word phrases that have comprehensive meaning Specific, 3 plus words phrases that are highly applicable to certain niches
Competition Strong
(There are only a limited number of head keywords available in each market)
(There are hundreds of long tail phrase variations accessible virtually in every niche)
Traffic Volume High
(Each individual head keyword can potentially bring 1k plus visits to your website per month)
(Long tail search terms usually have much lower traffic volume potential. In general, you have to target dozens of long tail keywords to cover the number of visits you could get from a single head keyword)
Conversion Rate Low
(Due to broad meaning, head keywords often bring unrelated traffic)
(Long tail keywords bring you potential customers who are searching exactly for the products, services or information you offer)

If your website is new, most of the time it will be really hard for you to outrank opponents with short tail keywords. You could spend months on targeting a single head keyword and still not climb up to the Top 10.

A good idea for you would be to start with long tail SEO strategy. You need to outline the most appropriate niche keywords and target them on your website by publishing blogs, articles and landing pages. Your aim is to create and publish content of high quality that covers topics relevant to your chosen keywords.

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