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Home > Digital Marketing Blog > How to Find Keywords for SEO - The Top 10 Ways

How to Find Keywords for SEO - The Top 10 Ways

How to Find Keywords for SEO - The Top 10 Ways
January 21, 2020

How to Find Keywords for SEO - The Top 10 Ways

Jan 21, 2020
Sonali Sharma

Sonali Sharma is a professional freelance writer. She has covered a wide variety of topics in her freelancing career right from web content writing to digital marketing and technical blog writing. She is also a published poet and story writer. Her works have appeared on online sites “Indian Periodical”, “Poetry Magazine”,“Indus Woman Writing”, “Psychside”, “Newsonline.media and 'Swarnim Times'. She is the co-author of anthologies “Woods of Rame”, “Whispers of Heart”, “Shadows of Soul”, “Fervour”, and “Shades of Ink”.


SEO or Search Engine Optimization is the goal of every website. And the right keywords are the very life of SEO.’

Why the process of finding relevant keywords is important might be your next question? Well, honestly a good keyword search helps you to know which words people mention in the search box. This helps in optimizing your website in a better fashion.

So, what next? Nothing much!

Take time and read the top 10 ways to find keywords for SEO right here.

1. Concentrate on Your Niche

Knowing your niche perfectly sets the stage for later actions. One thing which can be added to this step is the habit of visiting Google. You can type the phrases related to your niche. Once this is done, pick up each website that appears on Google's first page and then visit it. Ensure to notice the following details:

  • Type of content on a particular website
  • Its social media presence
  • Website structure
  • Frequency of posting content

After doing this, you will end up with certain popular keywords in your favour.

2. Align All Your Ideas

Now, it is time to put your brain at work and devise new ideas. These invented ideas or phrases have to be related to your industry or niche. You can also arrange your ideas to construct idea buckets.

You can seek the necessary inspiration from this example. Suppose you run a digital marketing website, then you can create idea buckets associated with:

  • Content Marketing
  • Social Media Marketing
  • SEO
    • How to hire an SEO expert
    • How to do keyword research
    • SEO service

3. Look for Long-Tail Keywords

Long-Tail keywords are a must-have tool especially when you have just begun your website. Facts say they makeup 70% of all searches and bring lots of attention to the website. However, keep one thing in mind. Keep the search volume less.

You can search the long-tail keywords by:

  • Visiting Amazon and Wikipedia to know what people look for
  • Go to Google and also look inside the 'Related Searches' section

Quick Tip: Topic Research Tool is also an amazing way to gather some updated keywords.

4. Keep a Check on Popular Keywords

Newness in keywords has a competitive advantage. It gives your website an edge over other websites. 30% of queries mentioned on Google every month are new and contains keywords that Google has not witnessed before.

Furthermore, can visit the Google Trends and enter some seed keywords. Seed keywords are one or two words search phrases, possessing a high rate of search volume. Once seed keywords have been entered, filter the outcomes by categories, area, and Google search channel. Obtain more details about a particular query by going to Related Queries section.

Quick Tip: Repeat the process every 3 months to acquire popular keywords each time.

5. Go Through the Search Intent of Each Keyword

The search intent means ‘what kind of information users are actively searching for’ and ‘why they search for a specific keyword’.

Take this example: Someone types ‘silk dresses for women’. Their intent is quite clear, but when they type ‘dresses’, it sounds quite vague.

Google understands the real intent of the user. Mostly, it displays the results in the first page which are very close to what a user is looking for.

6. Pick Up The Best Keywords for Your Website

Narrow down your keyword list to around 40-50 main keywords. These are the keywords which should be targeted by optimizing your homepage or creating SEO optimized landing pages. Also, which keywords have to be kept and which have to be left out depends upon:

Keyword Difficulty:

It is an account of how difficult it would be to score well in Google search for a keyword. It is represented as % and a higher % shows more difficulty in ranking for a keyword.

Authority of Domains:

There can be certain websites choosing keywords that make them appear on top in Google. As such, you have to avoid such commonly used keywords from your list.

7. Make Keywords Into Headings

According to the general SEO practices, every page on your website should have a well-defined keyword. Also, Google is in the habit of picking up the top 10 pages for a defined keyword. Therefore, you must help Google in detecting your site. This can be done through the effective use of keywords in the page titles. To do this follow these super-simple steps:

  • Add catchy words in the title like attractive, super exciting, trending, etc.
  • Build a title with the main keyword in it but make it unique

8. Look Into The Keywords of Competitors

Knowing which keywords proved to be beneficial for your competitors is also essential. After analyzing their content, one should make efforts in this direction.

  • Visit SEMrush and click on Organic Research option available on Domain Analytics
  • Type your competitor’s website address
  • Click on View All Organic Keywords to obtain a list of most ranked keywords of your competitors.

9. Use Semantic Keywords in The Content

Creating user-friendly SEO content is a huge responsibility. While carrying on with this process one can think of including semantically associated keywords.

So, semantically related keywords are those which have a connection with your main keywords exhibiting similar meanings. Now, the advantage of these keywords is that they make your content better for search engines. Of course, by doing this you also stimulate the chances of ranking for the main keyword.

10. Focus on Search Volume and Keyword Difficulty

As a website owner, you must pay attention to a certain kind of balance in your keywords. This balance has to be predicted from a low level of competition, high search volume, and again low keyword difficulty.

If you find a keyword that fits all these three requisites, then go for it!

Conclusion

By now, you know the powerful ways to find out SEO keywords. When you pick up these ways you prevent:

  • A failure in creating proper growth plans by going for the wrong size of the audience
  • Not knowing your industry and competition

Good Luck!

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