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How to Create an Effective Social Media Content Strategy

How to Create an Effective Social Media Content Strategy
January 6, 2020

How to Create an Effective Social Media Content Strategy

Jan 06, 2020
Sonali Sharma

Sonali Sharma is a professional freelance writer. She has covered a wide variety of topics in her freelancing career right from web content writing to digital marketing and technical blog writing. She is also a published poet and story writer. Her works have appeared on online sites “Indian Periodical”, “Poetry Magazine”,“Indus Woman Writing”, “Psychside”, “ and 'Swarnim Times'. She is the co-author of anthologies “Woods of Rame”, “Whispers of Heart”, “Shadows of Soul”, “Fervour”, and “Shades of Ink”.

Social media is the unbeatable giant of the 21st century. It rules people’s minds and is likely to be a sport that changes very often. Besides being a variable tool, it is also the most appreciated tool at a brand’s disposal. With its support, you can expect direct engagement with your audiences. This, in turn, let those opportunities thrive where you can build a loyal customer base.

Moreover, an effective content strategy is also the foundation for building a high customer loyalty rate. And it depicts the power of genuine and strong content.

Content is vital as it imparts all the relevant information about your website or business. It also entertains. Many content managers call it as a ‘fail-proof’ method of brand making. So, what is your content building strategy? Does it have the power to turn heads and earn you more leads? Well! In any case, you must read on to help yourself create an effective social media content strategy.

1. Audience Always Comes First

More than 7 billion people on the planet, so which is the right audience for you? Feel stuck? Do no worry that sounds quite natural. From this point, it appears that you should first find out your right audience. When done with this task, next know what they want. This much is enough!

Furthermore, talking about target audience research also gives you insights from website analytics software. Google Analytics is the most appropriate tool in this regard. It provides insights which include content preferences, demographics, and acquisition channels.

Also, moving on to some important social media-focused tools that help find audiences are:

  • BuzzSumo: It puts you in a state that lets you compare Facebook pages. With this, you easily get insights about how updates are received by the fans.
  • Fanpage Karma: It gives you an edge over your competitors in some way. It allows you to recognize your competitor’s most engaged social media audiences.

2. Experiment With Content From Time to Time

Bill Gates has rightly said that content is one way from where much money is made on the Internet. Accurate content type and its enhanced quality tend to fuel your social media presence. But not all the content has to be the same. It looks monotonous to the viewers and decreases the engagement rate.

Cisco estimated that 80% of all worldwide traffic will be video by the end of 2019. You can take a hint from this prediction. And for more ideas, you can check below.

  • Images
  • Blog posts
  • Company news
  • eBooks
  • Interviews
  • Infographics

Tip: While designing such kinds of content keep in mind to align them with your skillset.

3. Give Time to Social Keyword Research

Social keyword research is a more specific form of research. It makes you capable of keeping an eye on your social followers. After all, their rate of activity on your website can mould your current content marketing plans for sure.

The most preferred tools for performing this activity are as follows:

  • Hootsuite quickly identifies what engages the customers and opens a path for site improvements.
  • Social media platforms like Facebook and Twitter can also be searched to decipher where your core terms appear.
  • Cyfe has a good amount of tools for customizable social media features.
  • Serpstat has one free feature that looks for the queries searched by the users when it comes to your core term.

4. Think About Making Content Calendars

After you fully know the taste of your audiences, it is now time to create exclusive content for them. And for that, you can set up an editorial calendar. As soon as you do it, you will be able to keep a track of the drafted content. This is especially helpful in future planning of the content.

Furthermore, a social media calendar can be marked for the following:

  • Company plans and events
  • Monthly holidays
  • Big movie releases related to your business niche
  • Other engaging events associated with your niche

5. Keep an Eye on Site Performance

The performance of your website cannot be compromised when it comes to pleasing your customers. How quickly the site loads determine for long you can keep your customers engaged. So, there has to be no space for any slow loading pages.

Here the beauty of social media calendar can also be brought in. With its assistance, it becomes easier to see what traffic is pouring into your website. You can let your technology team know about the same.

Other plus points for your site performance can be:

  • High mobile-friendliness
  • Native app development
  • Monitority can be used without much of a hassle to receive emails, messages, tweets when the site goes down.
  • Uptime stats tool helps to update monthly and lets you keep an eye on site performance.

6. Test Networks to Increase Focus

In the present times, brands explore beyond a single platform. This is most true in the case of big brands. However, for small brands that lack an organized team, they go for multiple pages. But most probably use only one for their social media growth. For your business, you can set up different social media profiles.

Tip: Go for social media platforms that give the best outcomes. The popular ones being Facebook, Pinterest, LinkedIn, Twitter.

Also, side by side remember to employ these things as well.

  • Try multiple types of social content as well as tactics.
  • You can also motivate yourself to begin several social media content campaigns.
  • The campaigns can be individualized for followers on each platform. This has a straightforward advantage. You can adopt this technique to allow you to make use of each network for what it is meant.


Many business websites are established daily. But only those survive that keep the interests of their customers in place. It is no joke that 65% of the top-performing organizations do not take their customers for granted. And always invest in social media content strategy.

For such well-planned businesses, there is a long way to go. An efficient and high-yielding social media content strategy just makes this journey easier!

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