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How To Create a Digital Marketing Portfolio – Tips & Examples

How To Create a Digital Marketing Portfolio
March 31, 2021

How To Create a Digital Marketing Portfolio – Tips & Examples

Mar 31, 2021
Devyani Paliwal
Devyani is an ACJ graduate with a bachelors in English Literature. A voracious reader since her school days, cinema aficionado and music enthusiast, she has been doing content writing for some time now.

In the internet era, the days of a salesman going door-to-door to make an impression are over. The digital mark of a company is felt by the impression their website casts on the audience. Therefore, the digital marketing world takes the help of powerful marketing portfolios to:

  • Make their presence felt
  • Creatively and aesthetically showcase what all they can do for their customers

Importance of a Digital Marketing Portfolio

A marketing portfolio solves different purposes for different people. For instance, individuals who are searching for jobs can take the help of a good digital marketing portfolio to boost their profile and creatively highlight their skills and achievements, along with a good CV.

Meanwhile, businesses use them to establish a sound digital presence and showcase their products or services and get some credibility in their particular niche. If they are easily locatable on the web, they get more traffic and ultimately, make more sales.

What should a Digital Marketing Portfolio Include?

The following elements need to be there in a marketing portfolio for it to qualify as a good one:

  • Brief bio: A scintillating can serve as the perfect opening for a good marketing portfolio. Ensure that all your background, interests, and expertise are properly highlighted.

  • CV: To give a clearer insight into your work, add your CV to the portfolio that includes your employment as well as academic history.

  • Contact: All of this will be fruitless if you don't include your correct contact details, this entails your phone number, email address, and social media profiles such as LinkedIn and Instagram if you wish to showcase some work.

  • Work Samples: The soul and main attraction of your digital marketing portfolio will be the work you choose to display. This means that you should take care to highlight your best work in the most visually appealing manner possible. 

  • Achievements: If you display your awards and the recognition that you have received for your work, it will help in establishing credibility and trust.

How to Build a Digital Marketing Portfolio?

A compelling digital marketing portfolio consists of several pieces that come together to form one solid front to back the qualities of the individual/business:

1. Select Online Platform

Using digital platforms to display your work makes one seem professional and serious about one’s career. If you can create a professional website, nothing would be better since recruiters, as well as your clients, will easily be able to find you. 

2. Build a Good Homepage

Your homepage will be the first page that your audience will see. This is why it should be designed in a way that optimizes their awareness about your personal brand clearly and effectively.

At the very start, add a line or two introducing yourself and your goals. Make sure that the page is easy enough to navigate and don't try to fit everything into that premier page. Pace your content because the goal is not making them stay longer, but that they find something of value in whatever time they spend on your site.

3. Put together a Powerful About Page

The importance of a good and moving 'About' page is usually ignored. You can stand out if you make the optimal use of this page as well. It is on this page where you'll be strategically placing your CV, bio, and links to your social media profiles. 

Give an overview of your professional journey and advertise the achievements that will help you in standing out in the crowd. You can also include testimonials here to add further credibility to your work.  

4. Display your Best Work

As we’ve said before, this is not about quantity but quality. People who will visit your website won’t have the time to browse through pages and pages of your work. You have to choose your top five or some other browsable number. When picking your top projects:

  • Choose the ones which have the best results
  • Pick the ones that reflect your best ideas
  • Highlight the ones that display an integrated marketing campaign

5. Describe How You Operate

While selecting the best samples is a tricky step, it is not your last order of business. You need to give your audience a deeper insight into your working process since it will help in building your brand. 

Along with the samples, you need to explain what your objectives were, your responsibility and all the hurdles you faced while working on the project. Moreover, you also need to summarize the whole procedure and the final output.

6. Ensure You’re Easily Accessible

Your contact details should be present on every page of your website and clearly visible so that potential clients and recruiters don’t find it hard to get in touch with you. 

Further, there should be a contact form present on your website as it becomes much more convenient for people to message you directly. 

Some Examples 

Certain social accounts that are performing extremely well when it comes to content marketing have been given below:

1. Amul

They are known for using topical stories and taking a stand on various social issues through their content. They have never shied away from voicing their opinion with the help of their evergreen Amul girl. The brand’s social awareness is one of the key factors which has helped it in remaining relevant even after all these years. 

2. Zomato India

Their recent campaign which advertised eating home-cooked food, an anti-marketing strategy, went viral and was retweeted by many on Twitter and many brands such as Mobikwik and The Viral /fever also released tweets along the same lines. The whole campaign was very well received

3. Oreo India

In an industry already dominated by brands such as Britannia and Parle, Oreo came and was able to conquer using various factors. One of these factors was content marketing. With the help of campaigns such as #DailyDunks, they were able to amass a massive 788,137 followers in just the first three months of the campaign. 

4. Ola

The 'Peeke Mat Chala' campaign launched by the company gained a lot of positive feedback since it urged people to be responsible while celebrating the Christmas season. The tweets were written in a manner that many initially thought some intern was drunk tweeting. 


Having a good digital marketing portfolio not just helps you in establishing your proficiency but also helps you in creating a space that is entirely your own, an extension of your personality. No two minds think alike and it is this individuality that is reflected in these marketing portfolios. Therefore, make sure it represents your goals as well as your creativity. 

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