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How to Become a Digital Marketer?

March 27, 2021

How to Become a Digital Marketer?

Mar 27, 2021
Devyani Paliwal
Devyani is an ACJ graduate with a bachelors in English Literature. A voracious reader since her school days, cinema aficionado and music enthusiast, she has been doing content writing for some time now.

One of the fastest rising fields is surprisingly simple to start a career in, note that we didn’t say easy. You will naturally need to put in the efforts but becoming a digital marketer can be achieved by following just a few steps. 

There is no specific degree or a stringent path that one needs to follow to become a digital marketer. You can be from any background, or working as a professional in some other field but, it doesn't really matter. Digital marketing is an 'open for all' field.

Why Become a Digital Marketer?

As mentioned above, there are no rules in this field. All it takes to make it big is determination, patience, and hard work. It is evolving at a rate that leaves abundant room for freshers, professionals or entrepreneurs.

There are many channels to choose from, such as Social Media Marketing, Influencer Marketing, Search Engine Optimization (SEO), Email Marketing, PPC Advertising, among others. No two days are the same in digital marketing as every day some new trend or technology is being introduced. 

For all those interested in marketing, and looking to become a digital marketer and for a chance to escape that 9 to 5 job which just offers more of the same every new day, this might just be the opportunity for you.

Steps Involved in Becoming a Digital Marketer

The not easy but simple steps that you can follow to become a successful digital marketer have been given below:


Master Digital Marketing Basics

This goes without saying but you need to first and foremost master the basics of digital marketing. These include having a working knowledge of SEO, social media marketing, email marketing as well as advertising. 

While these are the technical concepts that you need to know about, certain soft skills that you need to possess as well are leadership qualities, good writing abilities, and a knack for swiftly understanding the ever-evolving digital world.

The thing to remember here is that if you go down the route of systematically learning every aspect of channels and tools such as SEO and Analytics, it could be a long time before you can practically start working and become a digital marketer. 

To avoid this, you should enroll yourself in courses that are designed to specifically teach you about the important elements of digital marketing. These will effectively help in accelerating your learning so that you can start using the knowledge practically as soon as possible. 

Learn Key Digital Marketing Tools

Having a good knowledge of the primary digital marketing tools out of the many that are out there is an integral part of being a good digital marketer. 

Not just that, it will also become easier to carry out the many tasks that a digital marketer is responsible for. Google Analytics, for instance, will help you in keeping a track of your websites, ads, and other digital spaces, and determine how exactly your audience is interacting with your content.  

You can take the help of tools such as Moz, SEMrush, and others to track your SEO performance and make the most of your content. Further, you can also keep track of your various social media profiles. 

These platforms are responsible for driving a lot of traffic because of their massive customer bases. Most of them have in-built features that can help you in monitoring your progress such as Instagram Insights, etc. Ensure that you keep a vigilant watch over how your content and products are faring with the people.

Study Digital Marketing Brands and Entrepreneurs

Now that people are getting to understand the significance of digital marketing and all that it can do for a business, they are actively including it in their marketing strategies. 

You should go over and analyze how major brands as well as up-and-coming companies are making sound use of digital marketing to further their business.

Further, follow entrepreneurs as well as influential personalities in the field such as Nei Patel and Gary Vaynerchuk, to learn from the best and get quality insights into the digital marketing industry.

Build Your Portfolio

Putting together a portfolio for a digital marketer is not an easy task as you don’t just have to show the final product but the process behind it as well. 

Numbers can help you out here. If you can present the number of leads you were able to generate in a month or the increase in followers for some social media platform, it will add value to your word since these are easily provable facts.

However, if you don’t have any work to showcase, you can show the work as a part of your digital marketing course or just some examples where you have done work that displays your creativity. 

Create a Digital Marketing CV

Keep it clear, keep it concise and never overdo it. When it comes to interviews and job applications, first impressions do matter so make sure that you put your best foot forward. 

Keep the focus on your marketing skills and try to make changes to your CV before turning it in for different vacancies since each place has its variation of requirements from the candidate.

Network With Professionals in Digital Marketing Field

Having connections are important in every field and digital marketing is no different. Social platforms such as LinkedIn provide an excellent space for you to follow and interact with leaders of your field.

You can also become part of groups where professional digital marketers interact to stay updated about the latest trends and job opportunities. Attend webinars and workshops, just soak in as much as you can.

Find an Internship

To become a digital marketer, in the beginning, look for opportunities where you can apply your knowledge and learn how the industry works. If getting a job is proving to be difficult, find an internship and just start working.

In the beginning, more than money it is about the knowledge and skills that you can develop. On the side, you can always keep looking for jobs. 


If you follow the steps listed above, they will not just help you in becoming a digital marketer but also help you in constantly developing your skills since that is an essential part of the job as well. 

In the beginning, you can simply browse through the endless content available on the internet about digital marketing but if you’re serious about building a career in this field, becoming a certified digital marketer would be the way to go.

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