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Home > Digital Marketing Blog > How to Prepare Your Digital Marketing Resume

How to Prepare Your Digital Marketing Resume

How to Prepare Your Digital Marketing Resume
August 8, 2020

How to Prepare Your Digital Marketing Resume

Aug 08, 2020
Sonali Sharma

Sonali Sharma is a professional freelance writer. She has covered a wide variety of topics in her freelancing career right from web content writing to digital marketing and technical blog writing. She is also a published poet and story writer. Her works have appeared on online sites “Indian Periodical”, “Poetry Magazine”,“Indus Woman Writing”, “Psychside”, “Newsonline.media and 'Swarnim Times'. She is the co-author of anthologies “Woods of Rame”, “Whispers of Heart”, “Shadows of Soul”, “Fervour”, and “Shades of Ink”.


“Your resume speaks volume about you. It does the right kind of motionless speaking that is much needed to grab a job.”

The word ‘resume’ is of French origin which means a ‘summary’. All in all, a resume puts before the employer an apt summary of your skills, qualifications, and accomplishments. Your future employer is shown what you have successfully done erstwhile. That is why a resume is a key determinant in deciding whether you will outshine an interview or not.

In today’s unconfined digital marketing sector, an effectual resume has become the number one requisite asked by the prospective employers. Therefore, now is the right time to create an impressive digital marketing resume that effortlessly gets you your favourite day job. 

And here’s the way to begin!

Know The Trick to The Best Digital Marketing Resume

Before structuring your credible digital marketing resume, you need to take into account your ‘experience’. After figuring out your work experience, you have to look at these two resume formats.

Functional Layout

●    If you are applying as a digital marketing intern, then this kind of resume will work in your favour. 
●    It pays more heed to your skills than your all-inclusive work experience.

Classic Reverse Chronological Layout

●    It directs the attentiveness of the employer to your absolute work maturity.
●    You may specifically set aside certain sections for your skills, but your work experience should be the pivot.

Sample Digital Marketing Resume

Some Digital Marketing Resume Sections to Keep in Mind

1.    Summary
2.    Work Experience
3.    Education
4.    Relevant skills with examples
5.    Certifications
6.    Other things to show your personality like ‘Proud Achievements’ (optional)

Start With an Attractive Resume Header

A resume header may be one of the earliest things that a hiring manager may rest his eyes upon. Think from his perspective for a second. Which resume will you pick up first from a cold deck of resumes if you were at his place? Of course one with the most highlighted header!

Though conventionally a resume header consists of your name and contact information, there are a few ways by which it can be made to one’s liking.

 1: You can share one or two major certifications succeeding your name to show that you are more qualified and side by side eliminating the need to dive deep into your work experience.
 2: Add links to your social media accounts especially Reddit, LinkedIn, Quora where you discuss ideas related to digital marketing.

How to Create a Perfect Digital Marketing Resume Summary

Writing an eye-catching resume summary is one point that gives you several advantages.

●    You get an opportunity to explain a bit more about yourself
●    Showcase your brilliant digital marketing skills
●    Charm the employer with your writing skills

By throwing light on why you are an equitable candidate for this specific role, you can keep the summary short and sweet.

 In a comparison between the two summaries shown above, one comes to know about the importance of summary specificity. While the first summary tells the employer about the candidate’s work experience, the second one appears too vague and conveys no true information.

How to Present Your Work Experience in The Resume

In a recent study by Highfliers, it was revealed that graduates with no special work experience had fewer chances of getting selected for a job offer. 

Thus, your work experience counts a lot. By going through your work experience in a resume, the employer perceives you as an eligible candidate for taking up challenging responsibilities. 

Furthermore, remember that simply displaying your responsibilities as bullet points won’t catch that much attention. Before you divulge your work experience in your resume, it is clever to follow the line of accuracy. By sticking close to this line, you can lay more stress on ‘What you did’ and ‘What were the evident outcomes’, as part of your previous work experience. 

Again, the image shown below quickly tells you that the resume holding this information will be more catchy for an interviewer. 

How to Include Your Educational Qualifications in The Resume

The presence of your educational qualifications not only means to jot down words about your degree or university. It also means to show your desire to excel in life. 

Additionally, an employer may see your educational qualifications as an expertise in a particular subject. That means you can contribute in the best possible manner towards his company dealing with your subject of interest. Sounds profitable and good. Isn’t it?

While building a digital marketing resume, your educational qualifications around marketing, business, and communications can be a major advantage. 

However, if you don’t have any of these, a well-stated certification in digital marketing shown in your resume will do wonders for you. This is especially true as the arena of digital marketing is continuously growing and latest certifications in this field will matter outstandingly.

Which Skills Should be Emphasized Upon

Digital marketing is a broad field that emcompasses more topics than one can swiftly count. This is why it is good to pinpoint those skills that are in high-demand.

So, here is a list of a few fantastic and intriguing digital marketing skills that give you an edge over others.

●    Search Engine Optimization (SEO)
●    Mobile Marketing
●    Social Media Marketing
●    Google Analytics
●    Google Ads 
●    Design
●    Creativity
●    Crisis Management
●    Semrush
●    Hootsuite

How to Add Certifications to The Resume

“Certifications are like most things in life. The more you put into them, the more you will get out.” - Rich Hein

Important certifications help you to show off your relevant skills and can at times pull out the need for decent work experience. Here are the top-rated certifications that you can think about pursuing and later including in your digital marketing resume.

●    YouTube Certification
●    Facebook Advertising
●    Hootsuite Social Media Certification
●    Google Analytics and Google Ads
●    Hubspot Content Marketing Certification
●    Bing Ads Accredited Professional Certification

Mentioning all the above necessary points in your digital marketing resume makes you and your resume potentiated enough to qualify an interview. 

Go ahead simply with these tips and mark your distinction in the digital marketing world!

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