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Home > Digital Marketing Blog > How Learning Digital Marketing Can Give You The Control You Need in Career

How Learning Digital Marketing Can Give You The Control You Need in Career

How Learning Digital Marketing Can Give You The Control You Need in Career
June 1, 2020

How Learning Digital Marketing Can Give You The Control You Need in Career

Jun 01, 2020
Sonali Sharma

Sonali Sharma is a professional freelance writer. She has covered a wide variety of topics in her freelancing career right from web content writing to digital marketing and technical blog writing. She is also a published poet and story writer. Her works have appeared on online sites “Indian Periodical”, “Poetry Magazine”,“Indus Woman Writing”, “Psychside”, “Newsonline.media and 'Swarnim Times'. She is the co-author of anthologies “Woods of Rame”, “Whispers of Heart”, “Shadows of Soul”, “Fervour”, and “Shades of Ink”.


Bill Gates and many like-minded people support the idea - “If your business is not on the Internet, then your business will be out of business.”

Well! Yes, this is true without a speck of doubt. Digitizing businesses has become a run-of-the-mill fad these days. People have joined this race of ordering things from a click of the mouse button so much so that the growth rate of India’s digital advertising industry is at 33.5%.

Furthermore, with digital marketing à la mode, professionals are needed with apposite knowledge and mastery. With more than 20 lakhs jobs currently in India, digital marketing may prove to be the control you need in your career. 

Let’s discover this growing career domain with a vertical drop!

Who is a Digital Marketer

An efficient digital marketer is a person who concentrates on the conceptualisation of business and the art of digital marketing. Such an individual is inclined towards using the power of the Internet to create:

  • Community blogs
  • Social media posts
  • Web pages
  • Email advertising campaigns

All these in turn help to connect with the customers in a technology-driven virtual world. Moreover, there is a long line of niche jobs available under the digital marketing field, some of which are:

  • SEO Specialist
  • Social Media Manager
  • Brand Management
  • Online Content Developer
  • Email Marketer
  • Web Designer
  • Professional Blogger

What are The Skills You Need

Your skills are your identity. Without them, there is no surviving in this fast-evolving competitive world. The same is also applicable in the arena of digital marketing. Therefore, champion these skills beforehand for an added advantage.

  • Firm organisational skills
  • Resilience
  • Knowledge of inbound marketing
  • A good hold over brand marketing
  • Search Engine Optimisation
  • Utilising advertising platforms
  • Powerful social media skills
  • Designing content and landing pages
  • Working of Digital Analysis tools
  • Grasp over HTML

How to Begin a Digital Marketing Career?

High-rise takings are the best rewards for people in the digital marketing sector. If you have decided to switch gears and enter into this booming market, then you must know the steps to assist you in setting your foot firmly in the industry.

# Create Your Virtual Presence

Herein, you can:

  • Begin your digital marketing blog
  • Link your social media accounts with your website

# Make Use of Your Creativity

The more creative you are, the more easily you will be noticed. So, add your creativity to the projects that you take up. 

# Keep Pace With The Latest Trends

Since digital marketing has an ever-changing scenario, you should:

  • Be a part of virtual seminars

  • Take classes online

# Design an Effective Resume

Before you go out and seek a career in digital marketing, be prepared to keep handy an impressing resume. 

Check out the different resume samples for digital marketing here - https://zety.com/resume-examples

# Work Upon Your Analytics Skills

You can take up various online classes to sharpen your analytics skills since they help you to understand the performance of a campaign.

# Obtain a Trustworthy Certification

Being a certified digital marketer makes you stand out from the crowd. It proves your catch over your field and builds up a credible personality.

Positive Side of Pursuing a Digital Marketing Career.

# Your Career Gets an Easy Kickstart

With digital marketing, there is no more waiting! You need not pursue a graduation course or a long internship to appear more professional. Instead, you can do the following to give your career a smooth kickstart.

  • Acquire more Twitter and LinkedIn followers
  • Build your presence on social media channels
  • Contribute to valuable conversation online
  • Take online exams to boost your resume

# Learn from Different People

Since digital marketing is a dynamic domain, there is a high chance that you will meet people with versatile personalities coming from different backgrounds.
Also, you can pick up a role depending upon your personality type. For instance, if you love to engage with people, then you can go for brand marketing. On the contrary, if you are more introverted, then you can select a writing or designing job.

Quick Tip: To meet influential people from your field, you can attend breakfast networking meetings or training events.

# Obtain More Wages

Regardless of the size of the industry, there is a large competition for skilled professionals in the digital marketing world. As such, you gain a benefit of negotiating your salary for your on the mark skills. You can even get bonuses for your impeccable dexterity.

Here are some job titles with their average salaries to give you an insight about what you can expect.

  • Digital Marketing Manager: $64,549
  • SEO Specialist: $43,821
  • PPC Manager: $50,035
  • Social Media Manager: $49,146
  • Blogger: $41,889

# Experiment More Often

Digital marketing requires its professionals to experiment more often. This is especially true because new ways are needed to think about:

  • Solving issues
  • Marketing products
  • Conducting A/B testing
  • Improving customer experience

Furthermore, the rapidity of digital marketing also offers sufficient space for experimentation as companies want to make capital out of things that are working in the business.

Quick Tip: Apply creativity and experimentation as they are advantageous to your role and help you approach problems in a different way.

# Stay in High-Demand Always

A career in digital marketing is like entering a field where demand exceeds supply. During the time of global recession, many new graduates found themselves stuck in a world of job scarcity. As such, an opportunity like digital marketing provides fresh learning of novel skills. And side by side, job security and career progression are also enhanced.
So, to stay as a high-demand professional, you now need to stay digital!

Quick Tip: Before you begin your career in digital marketing, it is advisable to look into the skills that are in most demand.

Last Words

Finally, there are numerous windows of opportunities for digital professionals across various positions and industries. The recruiters look for equipped experts who can motivate their organisation towards three things:

  • Brand awareness
  • Leads
  • Revenues

If you have in you the calibre to get these points right, then a digital marketing career is just for you!

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